15 years helping Singaporean businesses
choose better software

Account-Based Marketing (ABM)

Account-based marketing (ABM) is a type of marketing. It involves sales and marketing teams working together to target specific accounts and generate new customers. It is a critical element of business-to-business (B2B) marketing. That's because businesses use it to target other businesses with their products and services. ABM can happen at all points of a marketing cycle. For example, you can use videos to attract prospects who might be interested in a particular product. Or you can communicate with a business over the phone to turn prospects into bonafide customers.

What Small and Midsize Businesses Need to Know About Account-Based Marketing (ABM)

SMBs use ABM because it can sometimes shorten sales and marketing cycles. These businesses don't have the money or resources for extensive marketing operations that involve lead generation, advertising, and promotion.

Related terms