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Direct Channel
A direct channel is a route through which a manufacturer sells a product right to an end-user. A direct channel can include anything from retail and technology products to customer and business services.
What Small and Midsize Businesses Need to Know About Direct Channel
A direct channel is the simplest route a product can take to reach a customer. Examples of provider-to-consumer channels include Etsy.com and farmer’s markets. A direct channel gives businesses more control over customer interactions and satisfaction by eliminating wholesalers, retailers, and other intermediaries.
Related terms
- Marketing-Qualified Lead (MQL)
- Account Planning
- Marketing Channel
- Channel Partner
- Chief Sales Officer (CSO)
- Digital Commerce
- Cost Optimization
- Sales-Qualified Lead (SQL)
- E-Business
- Sales And Operations Planning Systems Of Differentiation
- Account Executive (AE)
- Sales Analytics
- SFA (Sales Force Automation)
- Direct Channel
- Commerce Platform Servers
- CPGA (Cost Per Gross Add)
- Average Selling Price (ASP)
- Category Management
- Account-Based Marketing (ABM)
- Business Rule Engines (BRE)
