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Sales Analytics
Sales analytics refers to the use of data in determining sales performance. This data can contain a variety of components, including overall sales data, products sold, purchasing trends, and more. When used properly, sales analytics can yield considerable insight into the sales process. It can also help determine overall performance.
What Small and Midsize Businesses Need to Know About Sales Analytics
A variety of different platforms are used for sales analytics. This data is useable by a business of any size, including small businesses. Small businesses must keep an eye on their sales data in order to determine the overall success of any sales effort. Sales analytics often integrates with a variety of other programs, including websites and CRMs.
Related terms
- Marketing-Qualified Lead (MQL)
- Account Planning
- Marketing Channel
- Channel Partner
- Chief Sales Officer (CSO)
- Digital Commerce
- Cost Optimization
- Sales-Qualified Lead (SQL)
- E-Business
- Sales And Operations Planning Systems Of Differentiation
- Account Executive (AE)
- Sales Analytics
- SFA (Sales Force Automation)
- Direct Channel
- Commerce Platform Servers
- CPGA (Cost Per Gross Add)
- Average Selling Price (ASP)
- Category Management
- Account-Based Marketing (ABM)
- Business Rule Engines (BRE)
