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Clickstream Analysis

Clickstream analysis is when businesses watch, follow, and study the number of visits to a website. While there are several ways to do this, clickstream analysis relies on a server's log of all website activity. Clickstream analysis helps businesses understand the average customer experience and provides key insights into improvement areas.

What Small and Midsize Businesses Need to Know About Clickstream Analysis

SMBs can learn a lot from clickstream analysis, including user behavior, the number of visits or views a page gets, and how many unique and repeat visitors come to the site. Clickstream analysis helps SMBs see important statistics that provide insight on user experience, technical specifications, and business perspectives. Businesses can use these insights to increase sales and conversions.

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