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Web Analytics Tools

Web Analytics Software enables organizations to track and analyze information regarding their website visitors including who they are, how they found the site, what path they take through the site and the actions they take while there. Using these measurements can help organizations gauge the effectiveness of their marketing and advertising efforts as well as how effectively their website operates as a sales tool. Web Analytic applications can also assist with the process of advertising on the web by evaluating the popularity and effectiveness of keyword search terms. Web Analytics software is related to Campaign Management software and Marketing Automation software.

Featured software

Most reviewed software

Explore the most reviewed products by our users on the Web Analytics Tools

Singapore Show local products
Finally, get clarity on your true lead value for each step of your marketing funnel Learn more about SegMetrics
At SegMetrics, our mission is to allow marketers to finally see which lead segments are the most valuable. Our lead attribution system uses data from all the marketing tools you already use to create a single, holistic view of your entire customer journey. Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth -- every step of the way. Learn more about SegMetrics

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Go from guessing to knowing with Pendo. Learn everything about your customers to improve everything about their digital experiences. Learn more about Pendo
Get closer to your customers with Pendo product analytics. Learn everything about your customers so you can improve everything about their digital experiences. Know which features users adopt, which they ignore, and see how they navigate your entire product portfolio. Combine insights from Pendo, your CRM, and 3rd party integrations so you can leverage product usage data across your company. Pendo codelessly tracks all usage as soon as it’s installed — no tagging or instrumentation required. Learn more about Pendo

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Reveal which companies are browsing your website, how they found you and what they view using Pipedrive's Web Visitors add-on. Learn more about Pipedrive
With Pipedrive's Web Visitors add-on, you can reveal which organizations are looking at your website, how they found you, and what they engage with. Discover new leads and monitor existing customers on all your websites. Automatic rankings tell you which hot leads to follow up with first while insights show you which topics and content they're interested in. Add Web Visitors to any Pipedrive CRM plan to get more leads and manage deals with one software. Start your 14-day free trial. Learn more about Pipedrive

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Web analytics solution that helps businesses with marketing goals, targeted content, and actionable insights. Learn more about Unbound Insights
Web analytics solution that helps businesses with marketing goals, targeted content, and actionable insights. Learn more about Unbound Insights

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Semrush is a leading online visibility management software-as-a-service platform. Learn more about Semrush
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Aquaji is Navori Labs’ AI-enhanced computer vision software that delivers reliable and comparable marketing analytics data. Learn more about AQUAJI Marketing Analytics Software
Aquaji is proprietary software developed by Navori Labs, a Swiss innovator and global leader in AI-enhanced computer vision technologies. Aquaji interprets video feed from one or more cameras to produce reliable and comparable marketing analytics data. It delivers visitors foot-traffic, demographics, experience, and attention span in physical spaces. The software can be used to manage physical stores, assess marketing activities, and improve the customer experience. Learn more about AQUAJI Marketing Analytics Software

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Web analytics software with site session replays, user event tracking, and customer segmentation. Learn more about LiveSession
Web analytics software with site session replays, user event tracking, and customer segmentation. We aim to make it easy to solve your customer's problems, find answers about how your product is used, and optimize overall experience in your web application. Learn more about LiveSession

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
The fastest way to fast user onboarding. Convert more customers and increase retention. Learn more about Userflow
The fastest way to fast user onboarding You want to improve user onboarding but your developers are busy. Your conversion rate suffers. Userflow lets your whole team build customized in-app surveys, tours and checklists, without code. Convert more customers and increase retention. Learn more about Userflow

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords. Learn more about Google Analytics 360

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster. Learn more about Hootsuite

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio.
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospital business management via Tock. Learn more about Squarespace

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Powerful analytics software for brands. Talk to a web analytics expert today.
Award winning business analytics that is a full suite of products accessible in one platform. Leverage cross channel data points to grow your business organically or implement a strong ROI driven search campaign. Once leads are delivered utilize the #1 CRM Software for SMB's for deal tracking and sales management. Learn more about Marketing 360

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Peek Pro is an end to end solution for tour and activity operators to run their businesses on and off their mobile devices.
Peek Pro is an online booking system that empowers activity operators to increase their revenue, save tons of time, and provide the absolute best service for their customers. Operators are especially wowed by our industry-leading mobile apps and the intuitive design of our back-office system. Features include daily payouts, automated emails, resource & channel management, QR code scanning, gift certificates, free waivers, 20+ customizable reports, and so much more. Learn more about Peek Pro

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
EngageBay is a simple, affordable all-in-one marketing, sales and service CRM software to acquire, engage, nurture, close leads.
EngageBay is a simple, affordable, all-in-one marketing, sales and service CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture them through engaging emails, and automate your marketing funnel through marketing automation - all from one easy to use platform. Learn more about EngageBay CRM

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM analytics provides deep insight into customer behavior and website performance. Get actionable insights into customer lead and prospect activity taking place on your site or mobile app. Using Agile CRM analytics, analyze customer interests and web engagement patterns with activity reports, timelines and real-time alerts. Learn more about Agile CRM

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Hotjar compliments your traditional analytics. Go beyond the "what" to understand the "why" behind your data.
Hotjar is built to compliment your traditional analytics. Where they tell you the "what," Hotjar reveals the "why." Go beyond the numbers to view your users' complete journey with session recordings or spot patterns in their behavior with heatmaps. Hear what they think and feel through interviews and frequent feedback in an all-in-one digital experience insights platform. Learn more about Hotjar

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
A high-performing app that offers an all-in-one solution for any website: website stats, UX & behavior, visitor interactions, & more.
We are 100% GDPR/CCPA compliant and collect all the data a website owner needs to know about their visitors in real-time: referrals, conversions, bounce rates, click paths, traffic structure, social media interactions, custom events, page visits, IPs, locations, browsers, devices or OS used, and much more. And get more value from the app by using our visitor behavior analysis tools: session recordings, conversion funnels, event tracking, and heat maps. Learn more about TWIPLA

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Sisense delivers rapid, full-scale analytics on large and scattered datasets and allows for easy exploration of complex data.
Sisense is the only business intelligence software that makes it easy for users to prepare, analyze and visualize complex data. Sisense provides an end-to-end solution for tackling growing data sets from multiple sources, that comes out-of-the-box with the ability to crunch terabytes of data and support thousands of users--all on a single commodity server. Sisense has already won over the hearts of some of the worlds leading, most data-intensive companies, including eBay, Henry Schein, NASA Learn more about Sisense

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
All-in-one SEO suite of tools. Helps businesses to improve rankings, increase traffic, and gain visibility in search results.
Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits. Learn more about Moz Pro

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
SEO PowerSuite is a cross-platform software solution for in-house SEOs, agencies, and freelancers.
SEO PowerSuite is a set of 4 tools that help optimize websites, improve content, run backlink campaigns and track your progress. These tools include: Rank Tracker - to research keywords, track rankings, and analyze competitors; WebSite Auditor - to crawl and optimize site structure, improve on-page optimization; SEO SpyGlass - to discover and analyze site's backlinks; LinkAssistant - to run link building and outreach campaigns. SEO PowerSuite is cross-platform and multilingual software. Learn more about SEO PowerSuite

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
SaaS solution that helps businesses manage large-scale SEO activities, track keywords, analyze organic reach of websites, and more.
AccuRanker is the world’s fastest, most accurate keyword rank tracking for Enterprise SEO and SEO Agencies. Our software provides over 32,000 customers with the features they “can’t live without”. In-depth analytics combined with a powerful infrastructure takes the guesswork out of the equation by providing accurate, fast and up-to-date data. The cloud-based platform means that no matter whether you’re keeping it local or going global, it’s possible to get great insights on keyword performance Learn more about AccuRanker

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Domo puts data to work for everyone so they can multiply their impact on the business.
Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results. Learn more about Domo

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes.
Make the most of relationships with customers by capitalizing on customer insight, improving front-line efficiency and effectiveness,streamlining critical business processes across and beyond customer touch points, and quickly adapting to changing business and customer needs. Learn more about SAP Customer Experience

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
A digital marketing reporting and dashboard tool with a focus on paid traffic and social media. Easy to use and to integrate
Reportei is an advanced digital marketing reporting and dashboard tool designed to empower marketing professionals with accurate and actionable insights. With a focus on optimizing paid traffic and harnessing the power of social media, Reportei simplifies the process of data collection, analysis, and presentation, streamlining workflows that were once manual and time-consuming. Learn more about Reportei

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps
Data exploration and analytics solution combining modeling, transformations, and derivations at the same layer.
Looker, now part of Google Cloud, is reinventing business intelligence for the modern company. Looker works the way the web does, and its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases to get real results, in real-time. Looker's lightweight open architecture makes it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications. Learn more about Looker

Features

  • Time on Site Tracking
  • Site Search Tracking
  • Pageview Tracking
  • Referral Tracking
  • Campaign Management
  • Goal Setting/Tracking
  • User Interaction Tracking
  • Web Traffic Reporting
  • Keyword Tracking
  • Heatmaps