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Business Analytics

Business analytics is a way to analyze past performance to evaluate and improve current strategies and processes. The discovered data is used to diagnose issues and create models and scenarios that predict and assist with future business endeavors.

What Small and Midsize Businesses Need to Know About Business Analytics

Businesses can improve performance with SaaS (software as a service), considered a highly accurate approach to business analytics. This type of software uses industry standards and is easily customized for business specialties. Some legacy systems (which are less readily available) can also provide adequate business analytics if enough workable data exists. Although implementation requires time and effort, improvements in marketing, sales, and even recruitment can justify the use of business analytics.

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