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Channel Management

Channel management is the idea that a company must engage in the management of its various marketing streams. This includes face-to-face interactions, social media, sales calls, direct mail, and more. The wide breadth of marketing platforms means that coordinated management is necessary.

What Small and Midsize Businesses Need to Know About Channel Management

A business that engages in channel management is managing its various marketing communication outlets, allowing them to gain sales and new customers. The advent of social media has made channel management more difficult. As a result, many businesses outsource their channel management activities. Examples of channel management may include data entry, use of a customer relationship management (CRM), and other branding efforts.

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