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Bimodal describes two separate but similar work processes: Mode one focuses on predictability. It's a work style that focuses on repeating an organization's past achievements. For example, an organization might re-release its most popular product onto the market. Mode two is more exploratory. It's a work style that attempts to solve new problems. For example, organizations might release a new product with basic features to test customer responses for future product development.

What Small and Midsize Businesses Need to Know About Bimodal

An SMB that uses both modes can drive value and change in its organization. Bimodal plays a big role in digital transformation because it allows businesses to combine past successes with new activities and solutions.

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