---
description: Get detailed information about ActiveCampaign and how it can help you meet your business needs. Learn more about ActiveCampaign price, benefits, and disadvantages for businesses in Singapore.
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title: ActiveCampaign Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign)

# ActiveCampaign

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> ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
> 
> Verdict: Rated **4.6/5** by 2568 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses ActiveCampaign?

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 2568 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: ActiveCampaign
- **Founded**: 2003

## Commercial Context

- **Starting Price**: US$15.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available.&#10;&#10;Starter: $15/month, paid yearly&#10;Plus: $49/month, paid yearly&#10;Pro: $79/month, paid yearly&#10;Enterprise: $145/month, paid yearly&#10;&#10;Grow with confidence. Guaranteed results in 30 days or your money back.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
- **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- Activity Dashboard
- Alerts/Notifications
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Collaboration Tools
- Commenting/Notes
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customizable Reports
- Data Import/Export
- Email Tracking
- Event Triggered Actions
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Mobile Optimization
- Multi-Channel Marketing
- Performance Metrics
- Pipeline Management
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Segmentation
- Shared Contacts
- Signature Management
- Social Marketing
- Subscriber Management
- Task Management
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Website Visitor Tracking
- Workflow Management

... and 19 more features

## Integrations (203 total)

- 123FormBuilder
- 46elks
- AEvent
- APIANT
- Act\!
- Acuity Scheduling
- AdPage
- AdaptiveU
- AddEvent
- Adobe Commerce
- AgencyAnalytics
- Agile CRM
- Aimtell
- Aircall
- Airtable

... and 188 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software)
- [CRM Software](https://www.capterra.com.sg/directory/2/customer-relationship-management/software)
- [Email Marketing Software](https://www.capterra.com.sg/directory/30013/email-marketing/software)
- [Lead Generation Software](https://www.capterra.com.sg/directory/30963/lead-generation/software)
- [Lead Management Software](https://www.capterra.com.sg/directory/30017/lead-management/software)

## Alternatives

1. [Brevo](https://www.capterra.com.sg/software/132996/brevo) — 4.6/5 (3512 reviews)
2. [Mailchimp](https://www.capterra.com.sg/software/110228/mailchimp) — 4.5/5 (17676 reviews)
3. [MailerLite](https://www.capterra.com.sg/software/136603/mailerlite) — 4.7/5 (2322 reviews)
4. [Constant Contact](https://www.capterra.com.sg/software/31898/constant-contact) — 4.3/5 (2943 reviews)
5. [EmailOctopus](https://www.capterra.com.sg/software/147415/emailoctopus) — 4.8/5 (655 reviews)

## Reviews

### "Best choice" — 5.0/5

> **Yazmin** | *28 June 2026* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools.
> 
> **Cons**: No free plan and trial with very limited access. It might not be the better option for a small business.

-----

### "Very good in many ways but also incredibly frustrating" — 4.0/5

> **Selena** | *17 September 2025* | Music | Recommendation rating: 6.0/10
> 
> **Pros**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use.&#10;The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions.&#10;The automation builder is very good, has plenty of options and easy to use.
> 
> **Cons**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it.&#10;Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to.
> 
> It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving.

-----

### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5

> **Kathryn** | *20 January 2026* | Professional Training & Coaching | Recommendation rating: 0.0/10
> 
> **Pros**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed.
> 
> **Cons**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable.
> 
> Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees.

-----

### "We are acing our marketing campaigns with ActiveCampaign" — 5.0/5

> **Mamute Nicholas** | *6 July 2026* | Plastics | Recommendation rating: 10.0/10
> 
> **Pros**: The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences.
> 
> **Cons**: ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it.
> 
> Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results.

-----

### "Feature rich and very customizable" — 4.0/5

> **Justin** | *20 February 2026* | Financial Services | Recommendation rating: 8.0/10
> 
> **Pros**: ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc).
> 
> **Cons**: I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch.
> 
> It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives.

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## Links

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