15 years helping Singaporean businesses
choose better software

Salesforce Marketing Cloud

Salesforce Marketing Cloud

What Is Salesforce Marketing Cloud?

Meet Salesforce Email Studio. Reach your customers with the world’s #1 email marketing platform. Build smarter email — from basic marketing campaigns to sophisticated 1-to-1 messages. Use drag-and-drop segmentation tools to hone your subscriber list, so your messaging is always relevant. Filter millions of profiles in seconds, and get instant counts for sending. Strengthen your customer relationships with email conversations that drive every stage of the customer lifecycle.

Who Uses Salesforce Marketing Cloud?

Companies of all sizes, in all industries.

Salesforce Marketing Cloud Software - 1
Salesforce Marketing Cloud Software - 2
Salesforce Marketing Cloud Software - 3
Salesforce Marketing Cloud Software - 4

Not sure about Salesforce Marketing Cloud? Compare with a popular alternative

Salesforce Marketing Cloud

Salesforce Marketing Cloud

4.2 (494)
US$1,250.00
month
Free version
Free trial
163
8
3.8 (494)
3.8 (494)
3.9 (494)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$55.00
month
Free version
Free trial
99
13
4.2 (3,403)
4.3 (3,403)
4.3 (3,403)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Salesforce Marketing Cloud

Confluence
Top rated features
Collaboration Tools
Document Storage
Knowledge Base Management
EmailOctopus
Top rated features
Email Campaign Management
List Management
Mobile Optimization
ActiveCampaign
Top rated features
Email Campaign Management
Email Management
Marketing Automation
Total Expert
Top rated features
Campaign Management
Contact Management
Lead Management
Oracle Responsys
Top rated features
Campaign Scheduling
Data Import/Export
Email Marketing
Adobe Experience Cloud
Top rated features
No features have been rated by reviewers for this product.
SmartSolve
Top rated features
Audit Trail
Routing
Version Control
SendGrid
Top rated features
API
Email Campaign Management
Simple Mail Transfer Protocol (SMTP)
Bitrix24
Top rated features
Client Database
Customer Database
Marketing Automation

Reviews of Salesforce Marketing Cloud

Average score

Overall
4.2
Ease of Use
3.8
Customer Service
3.9
Features
4.3
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Gamze
Gamze
Data Scientist in Türkiye
Verified LinkedIn User
Financial Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Data Sets Made Easy

5.0 4 weeks ago New

Comments: Overall, one of the greatest tools to manage our leads.

Pros:

I like to go over every data points very easily

Cons:

I do not like the limits on the reports, it's up to 4.

Karthik
AVP Digital Marketing in India
E-Learning, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Integrated Marketing Solution

5.0 2 months ago

Pros:

CRM and MAP are fully integrated. Ease of integration with ABM platform

Cons:

CMS and In-built Email functionalities are not great

Sandra
Marketing Consultant in US
Health, Wellness & Fitness, Self Employed
Used the Software for: 1+ year
Reviewer Source

Expensive and cumbersome with little support

1.0 4 years ago

Comments: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons:

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Kayla
CRM Marketing Specialist in US
Higher Education, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Salesforce Marketing Cloud is Superior

5.0 3 months ago

Pros:

I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!

Cons:

Not one con, I love using it and train others how to use it!

Elli
Customer Marketing Manager in UK
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Essential for our marketing efforts.

5.0 3 weeks ago New

Pros:

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

Cons:

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.