--- description: Get detailed information about mParticle Analytics and how it can help you meet your business needs. Learn more about mParticle Analytics price, benefits, and disadvantages for businesses in Singapore. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: mParticle Analytics Pricing, Cost & Reviews - Capterra Singapore 2026 --- Breadcrumb: [Home](/) > [Business Intelligence Tools](/directory/23/business-intelligence/software) > [mParticle Analytics](/software/76555/mparticle-analytics) # mParticle Analytics Canonical: https://www.capterra.com.sg/software/76555/mparticle-analytics Page: 1 / 3\ Next: [Next page](https://www.capterra.com.sg/software/76555/mparticle-analytics?page=2) > Customer Analytics that tells you how to grow your business, free for up to 50 million events\! > > Verdict: Rated **4.5/5** by 32 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses mParticle Analytics? Businesses with a high level of event data requiring a deeper analysis of their customer's behavior, including both B2B and B2C customers. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 32 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: mParticle - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$950.00 - **Pricing model**: Per Feature (Free version available) (Free Trial) - **Pricing Details**: Standard: Free Pro: $950 per month Enterprise: Contact Indicative directly for Enterprise pricing - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Germany, United States ## Features - A/B Testing - Ad hoc Reporting - Behavior Tracking - Cohort Analysis - Collaboration Tools - Conversion Tracking - Customer Segmentation - Dashboard - Data Connectors - Funnel Analysis - In-App Events Tracking - Performance Metrics - Publishing/Sharing - Retention Tracking - Self Service Data Preparation - Strategic Planning - Visual Analytics ## Integrations (6 total) - Firebase - Google Analytics 360 - Google Cloud - Segment - Snowplow BDP - Stripe ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [Business Intelligence Tools](https://www.capterra.com.sg/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Tools](https://www.capterra.com.sg/directory/23/business-intelligence/software) - [Mobile Analytics Software](https://www.capterra.com.sg/directory/30936/mobile-analytics/software) - [Data Analysis Software](https://www.capterra.com.sg/directory/31077/data-analysis/software) - [Product Management Software](https://www.capterra.com.sg/directory/30865/product-management/software) ## Alternatives 1. [Heap](https://www.capterra.com.sg/software/147216/heap) — 4.5/5 (42 reviews) 2. [Lucky Orange](https://www.capterra.com.sg/software/150695/lucky-orange) — 4.7/5 (260 reviews) 3. [Smartlook](https://www.capterra.com.sg/software/164713/smartlook) — 4.7/5 (136 reviews) 4. [Looker](https://www.capterra.com.sg/software/169053/looker) — 4.5/5 (282 reviews) 5. [Lebesgue](https://www.capterra.com.sg/software/1019489/lebesgue) — 4.9/5 (43 reviews) ## Reviews ### "One of the only softwares who can provide a clear customer journey visualization" — 4.0/5 > **Johan** | *8 August 2018* | Luxury Goods & Jewelry | Recommendation rating: 9.0/10 > > **Pros**: Indicative is one of the only softwares you will find so far that can display how users interact with your website and doesn't need a complex integration or a very expensive subscription. It's a very straight to the point tool. > > **Cons**: It's still not 100% out of beta. But so far, it is exactly what they advertise. > > The customer service team was very helpful and quick to reply. Even if used only in it's beta period, the quick results we got from it were very satisfactory. ----- ### "Indicative is a fantastic resource to help us visualize our data and tell great stories." — 4.0/5 > **Verified Reviewer** | *5 January 2018* | Entertainment | Recommendation rating: 9.0/10 > > **Pros**: I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched. > > **Cons**: The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged. > > We can easily visualize our data. ----- ### "Indicative for 3rd Party Usage Tool" — 3.0/5 > **Justin** | *21 September 2018* | Entertainment | Recommendation rating: 7.0/10 > > **Pros**: I liked the drag and drop building of segments. > > **Cons**: I didn't like that I was showing inaccurate data. Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to. I also didn't like that I couldn't reuse certain parts of a segment filter elsewhere. > > I was trying to track overall usage and see what new features were most adopted by partners. ----- ### "A useful product that is easy to use." — 5.0/5 > **Verified Reviewer** | *5 January 2018* | Recommendation rating: 7.0/10 > > **Pros**: The flexibility in being able to create my own charts and being able to track the funnel of our overall site. > > **Cons**: The numbers aren't in real-time so when I use it to track revenue, it's always off by ~10K. Indicative isn't used by a lot of other companies so also requires a lot of training. ----- ### "Great tool\!" — 5.0/5 > **Verified Reviewer** | *28 September 2018* | Insurance | Recommendation rating: 8.0/10 > > **Pros**: Easy to implement and offers a great deal of functionality and options. I like the live feed for debugging production issues quickly. > > **Cons**: I found the navigation overall to be a bit confusing and not intuitive. I also wished that it included map-based filtering and organization. My superiors still ask for the map views they are familiar with from GA. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.com.sg/software/76555/mparticle-analytics?page=2) ## Links - [View on Capterra](https://www.capterra.com.sg/software/76555/mparticle-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data