What Is Keap?

Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business.

Who Uses Keap?

Freelancers/self-employed, micro-enterprise, Small businesses, medium-sized companies, Large companies

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Reviews of Keap

Average score

Overall
4.1
Ease of Use
3.5
Customer Service
4.0
Features
4.1
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Mindy
Mindy
Owner in US
Verified LinkedIn User
Graphic Design, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great for an all-in-one service

5.0 2 years ago

Comments: I had some great help with getting everything set up and I find the email automation system quite easy to use and understand, which is great as it has gotten me to do a lot more with automation. I have the email lists integrated onto my website optin forms and it's quite simple to see who takes action on the emails that are sent in the automation sequence.

Pros:

I love that I can segment my clients into different groups to email them directly from Keap, and also do the same with prospective clients and past clients. Having everything in one place makes my life so much easier and streamlined and has encouraged me to do even more than I was before in regards to client communication.

Cons:

I had some issues at first with the Keap phone number, but they did get it fixed, although it took quite a while. The one thing that I am missing right now with them is recurring invoicing because I would have to be the one to enter the client's credit card information in order to do that here, so I am still using another product for that.

Denise
Denise
Marketing Specialist in US
Verified LinkedIn User
Marketing & Advertising, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source

Keap, a robust and user-friendly program

4.0 5 months ago

Comments: It provides us with the flexibility to perform a wide range of segmentation operations to meet our specific requirements; for example, when developing a marketing campaign, we can divide our target audience into subsets based on factors such as their level of product familiarity, the frequency with which they make purchases, and their potential lifetime value as customers. It also includes a customer relationship management system that lets us delegate work and monitor both individual and collective productivity.

Pros:

With the support of Keap, I am able to automate my clients' operations. Through the use of numerous opt-in methods, I am able to collect leads, develop and release goods, and set up automated distribution schedules for both products and campaign emails. In order to streamline the referral procedure, you can use the referral partner function.

Cons:

If a contact does not seem to be actively engaged, Keap will mark it as opted out. To fully take advantage of the program's features, I believe it requires a significant time commitment to study each module and tool.

Keap Response

5 months ago

Hi Denise, Thank you so much for taking the time to leave a review. I'm so glad to hear tha Keap is an effective solution in your business for lead management, SEO, and more.

Katrin
CEO and Founder in Estonia
Computer Software, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Ease of Use and Automation Make Keap a Must-Have for Small Businesses

5.0 3 weeks ago New

Comments: Overall, Keap is an excellent CRM platform for small businesses. It is incredibly user-friendly and automates mundane tasks, making it easy to manage customer relationships. The lack of customization options and advanced analytics tools can be a downside for some, but for most small businesses, Keap is an excellent platform that is well worth the price.

Pros:

Keap is an incredibly intuitive and user-friendly CRM platform for small businesses. The user interface is simple and straightforward, making it easy to navigate and find exactly what you're looking for. Automation is a great feature that saves time and effort, allowing you to set up automated tasks and campaigns to take care of the more mundane tasks. Overall, Keap is an excellent CRM platform for small businesses.

Cons:

While Keap is great for small businesses, the lack of customization options can be a downside. There are limited options when it comes to customizing the look and feel of your CRM. Additionally, there are no advanced analytics or reporting tools, meaning you won't be able to get detailed insights into your data.

Tim
Tim
Owner in US
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

It's great - IF you can figure it out.

3.0 2 months ago New

Comments: Great product, too confusing. That may be why they changed the name to Keap from "Infusionsoft" because people were calling it "Confusion-Soft". And that is no lie. Sometimes it feels like building a sandcastle with a bulldozer. Too much power for simple tasks that should be that difficult. It's also expensive, in my opinion.

Pros:

The visual layout for marketing automation is fantastic. You can see exactly what path a user or customer will go through at any given time in any campaign. The tools such as delays, moving a customer to another campaign, etc. are really powerful.

Cons:

Unless you have about 150-200 free hours to learn how to do things in Keap, you may want to look elsewhere. Even the simplest of tasks - which should be one or two clicks at the most - are multi-step nightmares that give you so many options, it's overwhelming. Keap is extremely powerful, and they know it, and try to sell you on paid training courses when you (inevitably) get stuck.

Jeff M
Jeff M
CEO in US
Verified LinkedIn User
Internet, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

All in one business solution.

5.0 3 months ago

Comments: Its been good. The have helped me create over twenty one thriving businesses. I am still creating more.

Pros:

The automation of all of the different Services needed to run a small business. CRM, phone, text in the app or desktop, email, scheduling, quotes, invoices, estorefront, Payment Gateway, Keap is all you need to run a local business.

Cons:

The didn't have any pre configured solution for specific industry like contractors, handyman or brick and mortar stores, Doctors or Dentist, etc.