What Is SugarCRM?

SugarCRM has more than 2 million users across 120 countries. Our customers range from start-ups and mid-size businesses to enterprise organisations and cover all industries. In Europe, our customers include Rightmove, Mazars, Sennheiser and Deutsche Telefon.

SugarCRM is ranked as a Champion CRM platform in the 2022 CRM Emotional Footprint Awards by Software Reviews — a ranking based entirely on user input.

Who Uses SugarCRM?

SugarCRM is for organisations with 50 to 5,000 employees across all industries. In Europe, we provide services to companies in the UK, Germany, Nordics, Benelux, France, Italy, Spain & Middle East.

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Reviews of SugarCRM

Average score

Overall
3.8
Ease of Use
3.6
Customer Service
3.7
Features
3.8
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Victoria
Victoria
Receptionist in Canada
Verified LinkedIn User
Oil & Energy, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent Community CRM

5.0 4 years ago

Comments: SugarCRM Community edition has been a great daily driver for my music business. It's reliable, and has enough functionality to enable me to record all the key data that I need. The ability to self-host the platform is fantastic, because it helps keep costs down, and when you work on a small-scale, you don't need all of the processing power of a paid hosted solution. Definitely a great option if you have the savvy to install and maintain your own instance on your web server.

Pros:

I used the self-hosted community CRM for several years for my own music business. It has a ton of functionality that matches a lot of the basic features you find in Salesforce Classic. It's a great tool for keeping track of client data, deal tracking, etc. It's also nice to be able to self-host the platform as well as it's a lot more affordable than using a paid SaaS solution.

Cons:

SugarCRM Community Edition looks pretty dated. If you don't have a lot of experience with the typical CRM data model concept, it can be hard to figure out how to use the system. The interface could be modernized to make it easier to navigate and find your way around. Another downside to being the Community Edition is that you need to know how to install and maintain the platform on your own server, but this is also a plus if you do have these skills.

Orianne
Orianne
Specialist Marketing in Spain
Verified LinkedIn User
Telecommunications, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Most powerful and easy-to-use CRM to support all corporate sales and marketing activities

4.0 6 months ago

Comments: With SugarCRM, I keep track of new campaigns (account management), I am regularly reminded that I have performance discussions with my customers and I can switch to the corresponding customer account to find all the important data and get in touch with the customer. In addition, thanks to the ticket system, I do not forget to work on important tasks for my customers and other projects. In addition, I can optimally and smoothly inform my teammates about changes utilizing comments and notes in the customer accounts. All in all, I can only say that it is a super complete CRM solution.

Pros:

What I like most are the synergy effects of the use of the tool by our large sales teams spread over several locations (in Spain and abroad) and our various marketing teams. We combine all customer contact points in an extremely flexible way across all departments. This simplifies our internal communication and knowledge exchange among ourselves, as well as communication with customers. The interface can be used very intuitively for an extensive CRM system thanks to its focus on a single clear navigation bar. In addition, the tool can be linked very flexibly with other systems via APIs, such as SAP, various campaign management tools, and much more.

Cons:

It isn't easy to become familiar with all the relevant interface features in a short time to take full advantage of these synergies. Here, you must explore using patience and occasionally, trial and error. However, you will certainly behave similarly to other enterprise-level CRM solutions.

Johannsen
Johannsen
Senior Consultant in Philippines
Verified LinkedIn User
Information Technology & Services, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Perfect for business process automation

4.0 2 months ago New

Comments: Overall, I would recommend SugarCRM to businesses that are looking for a CRM solution that can automate their processes and provide customization options. While there may be some upfront costs and a learning curve involved, the benefits of using SugarCRM are likely to outweigh these considerations in the long run.

Pros:

Automation capabilities: SugarCRM has a range of automation features that can help businesses streamline their processes and save time. For example, it can automatically assign tasks and follow-up actions to team members, send personalized emails and alerts, and track and report on progress.Customization options: SugarCRM allows users to tailor the platform to their specific needs and processes. This is great for businesses that have unique workflow requirements or want to integrate the CRM with their existing systems.Scalability: SugarCRM can accommodate businesses of all sizes, from small startups to large enterprises. It offers a variety of pricing plans and can be customized to meet the needs of different teams and departments.Integration with other tools: SugarCRM can be integrated with a wide range of tools, including email, calendars, and social media. This makes it easy for businesses to track and manage customer interactions across multiple channels.

Cons:

Cost: SugarCRM can be on the pricier side, especially for smaller businesses or those with limited budgets. However, it's worth considering the long-term benefits of automating business processes and the ROI that the platform can provide.Learning curve: While SugarCRM is generally easy to use, it does have a bit of a learning curve. It may take some time for users to get comfortable with all of the features and functions of the platform.

Josh
Sales support Mgr in US
Transportation/Trucking/Railroad, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

SugarCRM Review - Walz Scale

3.0 6 years ago

Comments: We have been using Sugar for several years, but only in the past six months have we really dug down to fully utilize the software. The tool is fairly simple to use, I like the reporting functions, but the feedback I get from my sales team is that it is just 'clunky' to use. I'll give you one little example. For the Opportunity 'Actual Closed Won' date, I found through coming across some bad sales data for the month, that if you close a sale in January, and that same month you mark it as Closed Won. But lets say in March you want to go in and add a note to the description. Once you edit that note, (thus changing the Modify date) you autimatically changed the 'Actual Closed Won' date to March. Really messes up sales reports! When I contacted Sugar, there really wasnt an easy fix. We found SierraCRM (third part software) and Bill Convis from there helped with a solution to this problem. We have now purchased this software and believe that this will help take us to the next level of using Sugar. Sugar Support via email is usually pretty prompt, but as far as hearing from our 'Account Manager', just 2 weeks ago was the first time I heard from someone regarding our account. At that point, I had already reached out to SierraCRM, so I did not need anything from Sugar.
To summarize: Great tool, though a little clunky, but the price is not bad. Customer service could be improved, especially for companies like us who are invested in the process, and just need some help taking our sales process to the next level. Thanks!

Pros:

I like the Online (sugar on demand) that allows Sugar Support to get into your software and look and something you may be struggling with, like reports...

Cons:

Design is little clunky. Think with some improvements, it might be easier to convert leads, update opportunities. Need less clicks!

Pia
Marketing Coordinator in Germany
Automotive, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source

It provided the ad we needed.

4.0 3 months ago

Pros:

It worked very well for our business tracking. We have control over sales. We were able to announce ourselves to a large audience.

Cons:

The graphical interface of the product is not intuitive.