---
description: Get detailed information about WhatsApp and how it can help you meet your business needs. Learn more about WhatsApp price, benefits, and disadvantages for businesses in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: WhatsApp Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Customer Communications Management Software](/directory/31002/customer-communications-management/software) > [WhatsApp](/software/180345/whatsapp)

# WhatsApp

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> WhatsApp helps businesses engage customers, boost sales, and enhance service through direct communication.
> 
> Verdict: Rated **4.7/5** by 16268 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses WhatsApp?

WhatsApp is used by customer service departments, marketing teams, sales organizations, e-commerce companies, banks, retailers, and businesses seeking to engage customers at scale.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 16268 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: WhatsApp
- **Location**: Menlo Park, US

## Commercial Context

- **Pricing model**: Per Feature (Free version available)
- **Pricing Details**: WhatsApp is available free of cost.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Activity Dashboard
- Audio Calls
- Autoresponders
- CRM
- Chat/Messaging
- Collaboration Tools
- Interaction Tracking
- Mobile Access
- Multi-Channel Communication
- Personalization
- Real-time Consumer-facing Chat
- Search/Filter
- Third-Party Integrations
- Video Conferencing

## Integrations (13 total)

- Bitrix24
- Facebook Apps and Tabs
- Freshdesk
- Hootsuite
- HubSpot CRM
- Instagram
- Meta for Business
- MightyCall
- Odoo
- Shopify
- Telegram
- Twilio
- Zendesk Suite

## Support Options

- Email/Help Desk
- FAQs/Forum
- Chat

## Category

- [Customer Communications Management Software](https://www.capterra.com.sg/directory/31002/customer-communications-management/software)

## Related Categories

- [Customer Communications Management Software](https://www.capterra.com.sg/directory/31002/customer-communications-management/software)
- [Team Communication Software](https://www.capterra.com.sg/directory/31033/team-communication/software)
- [Live Chat Software](https://www.capterra.com.sg/directory/30797/live-chat/software)

## Alternatives

1. [Zoho Desk](https://www.capterra.com.sg/software/169505/zoho-desk) — 4.5/5 (2209 reviews)
2. [Slack](https://www.capterra.com.sg/software/135003/slack) — 4.7/5 (24019 reviews)
3. [Text Request](https://www.capterra.com.sg/software/167015/text-request) — 4.6/5 (1193 reviews)
4. [LiveChat](https://www.capterra.com.sg/software/62194/livechat) — 4.6/5 (1708 reviews)
5. [LiveAgent](https://www.capterra.com.sg/software/102188/liveagent) — 4.7/5 (1749 reviews)

## Reviews

### "Most popular messaging tool" — 5.0/5

> **Verified Reviewer** | *4 April 2024* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Most number of users. I can use WhatsApp to message to almost all my contacts.
> 
> **Cons**: The limit of maximum number of people in a group chat is quite low, compared to Telegram.

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### "Whats App is Whats Up\!" — 5.0/5

> **Trinidad** | *9 March 2026* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10
> 
> **Pros**: Whats App is a very helpful and easy-to-use platform. It keeps me connected with coworkers, managers, and family as well. The chat functions, video calling, and messaging capabilities are very simple and straight forward.
> 
> **Cons**: Whats App has very drawbacks or flaws. The app has glitched and closed itself a couple times but it's extremely rare.
> 
> Overall my experience with Whats App has been overwhelming positive. I use the platform regularly and have been very pleased with it.

-----

### "Essential everyday tool" — 5.0/5

> **Sam** | *27 February 2026* | Food Production | Recommendation rating: 10.0/10
> 
> **Pros**: Firstly, WhatsApp is free to use and you can connect with anyone so long as they have the App and you have their phone number. I have used a teams WhatsApp in all of my past job roles. I use it to communicate with my own team as well as customers with messaging, sending pictures and even video calls. It is far quicker sometimes to send a quick Whatsapp than countless e-mails and I can also do this from the bakery floor. There are regular updates from the WhatsApp team and the only issue I have ever had is sometimes notifications don't come through straight away, however I believe that to more likely by my phone or the Wi-Fi than the app itself.
> 
> **Cons**: I have used Messenger (and still do for a few that don't have Whatsapp) I can honestly say, in my opinion, that it tops it in every way. The only minor issue is I don't always get notifications at work but because this is only at work I believe it to be the Wi-Fi as opposed to be App.
> 
> I use it everyday. I use it in-house and to talk to customers. I have also had. off site IT support call me through it and the video call makes life so much easier.

-----

### "I only use Whatsapp when I need to but would avoid if I can" — 3.0/5

> **Verified Reviewer** | *25 September 2025* | Arts & Crafts | Recommendation rating: 3.0/10
> 
> **Pros**: Easy to add friends/people, just need to add via phone number. You can also create subgroups into main groups.
> 
> **Cons**: Probably because you add via phone number, you can sometimes get spam calls on whatsapp. Also feels more intrusive and less professional when adding via phone number. Media files take up a lot of space on the phone, you need to download any images or videos in order to view them on whatsapp.
> 
> Overall, I don't enjoy using whatsapp much. Feels like the more I use it, the more spam calls and messages I get on the app. I also get random images and videos that others send via the whatsapp group downloaded into my phone which I need to delete after.

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### "Reliable and Secure Messaging for Everyday Use" — 4.0/5

> **Absana** | *2 January 2026* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: It's free and voice/video calls work smoothly. WhatsApp's adds a level of security with it's end-to-end encryption. It allows for media, document and location sharing and includes all the standard messaging features (voice notes, group chats, etc.) It's global reach is great, and allows for international connectivity. It also works on mobile and desktop. It also allows for a large number of people to be in a group chat compared to other similar platforms.
> 
> **Cons**: There is a decent amount of spam messaging and calls which can be annoying but it is expected on all platform. It collects metadata, and requires and active internet connection.
> 
> WhatsApp is a powerful and secure tool for staying connected with others, especially internationally. It offers messaging services for free, and is not difficult to navigate at all.  However, it does have minor caveats like filtering issues and lack of customization (for paternal controls or storage).

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## Links

- [View on Capterra](https://www.capterra.com.sg/software/180345/whatsapp)

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| Locale | URL |
| de | <https://www.capterra.com.de/software/180345/whatsapp> |
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| en | <https://www.capterra.com/p/180345/WhatsApp/> |
| en-AE | <https://www.capterra.ae/software/180345/whatsapp> |
| en-AU | <https://www.capterra.com.au/software/180345/whatsapp> |
| en-CA | <https://www.capterra.ca/software/180345/whatsapp> |
| en-GB | <https://www.capterra.co.uk/software/180345/whatsapp> |
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| en-IL | <https://www.capterra.co.il/software/180345/whatsapp> |
| en-IN | <https://www.capterra.in/software/180345/whatsapp> |
| en-NZ | <https://www.capterra.co.nz/software/180345/whatsapp> |
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| es-EC | <https://www.capterra.ec/software/180345/whatsapp> |
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| fr-LU | <https://www.capterra.lu/software/180345/whatsapp> |
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| ja | <https://www.capterra.jp/software/180345/whatsapp> |
| nl | <https://www.capterra.nl/software/180345/whatsapp> |
| nl-BE | <https://www.capterra.be/software/180345/whatsapp> |
| pt | <https://www.capterra.com.br/software/180345/whatsapp> |
| pt-PT | <https://www.capterra.pt/software/180345/whatsapp> |

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