---
description: Get detailed information about Lytics Customer Data Platform and how it can help you meet your business needs. Learn more about Lytics Customer Data Platform price, benefits, and disadvantages for businesses in Singapore.
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title: Lytics Customer Data Platform Pricing, Cost & Reviews - Capterra Singapore 2026
---
Breadcrumb: [Home](/) > [Customer Data Platform Software](/directory/31334/customer-data-platform/software) > [Lytics Customer Data Platform](/software/175294/lytics-customer-data-platform)
# Lytics Customer Data Platform
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> Lytics combines behavioral data and advanced data science to create personalized digital experiences for savvy customers at scale.
>
> Verdict: Rated **4.4/5** by 9 users. Top-rated for **Likelihood to recommend**.
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## Overview
### Who Uses Lytics Customer Data Platform?
We serve mid-market to enterprise brands in the following categories: CPG, Retail, Media, Entertainment, B2B Technology and Financial Services.
## Quick Stats & Ratings
| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 9 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |
## About the vendor
- **Company**: Lytics
- **Location**: Portland, US
- **Founded**: 2013
## Commercial Context
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Please contact Lytics for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United States
## Features
- Campaign Management
- Customer Profiles
- Customer Segmentation
- Personalization
## Integrations (64 total)
- AdRoll
- Airship
- Amplitude
- Blueshift
- Braze
- Breeze
- Brevo
- Campaign Monitor by Marigold
- Contentful
- Cordial
- Criteo
- Dotdigital
- Drift
- FullContact
- Google Ads
... and 49 more integrations
## Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
## Category
- [Customer Data Platform Software](https://www.capterra.com.sg/directory/31334/customer-data-platform/software)
## Alternatives
1. [ContactPigeon](https://www.capterra.com.sg/software/168153/contactpigeon) — 5.0/5 (283 reviews)
2. [DESelect](https://www.capterra.com.sg/software/197534/deselect) — 4.6/5 (37 reviews)
3. [Meiro](https://www.capterra.com.sg/software/190554/meiro) — 4.9/5 (22 reviews)
4. [Klaviyo](https://www.capterra.com.sg/software/156699/klaviyo) — 4.6/5 (524 reviews)
5. [SALESmanago Marketing Automation](https://www.capterra.com.sg/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews)
## Reviews
### "Great tool" — 4.0/5
> **Aharon** | *25 November 2020* | Publishing | Recommendation rating: 8.0/10
>
> **Pros**: It's a platform where we can build a lot of audiences based on navigation and other integrations.
It´s easy to use and we don´t demand data or views from BI department
>
> **Cons**: personalization functionality is not good with responsive layouts and also has few features
people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn
>
> In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department.
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### "Lytics Review" — 4.0/5
> **Khayri** | *13 January 2021* | Marketing & Advertising | Recommendation rating: 7.0/10
>
> **Pros**: I like the many features of this program.
>
> **Cons**: I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better
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### "Data unification" — 3.0/5
> **Verified Reviewer** | *1 June 2023* | Computer Software | Recommendation rating: 6.0/10
>
> **Pros**: Lytics allows you to consolidate customer data from various sources, such as website interactions, mobile apps, CRM systems, and marketing channels.
>
> **Cons**: Lytics, like any advanced data platform, may have a learning curve for users who are new to CDPs or data management.
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### "Lytics - Great CDP" — 5.0/5
> **stuart** | *13 August 2021* | Automotive | Recommendation rating: 10.0/10
>
> **Pros**: WE love the customer segmentation and audience targeting.
>
> **Cons**: We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile.
>
> We found it straight forward to intergrade and the customer service has been excellent
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### "Great CDP and accesible" — 5.0/5
> **Verified Reviewer** | *8 March 2022* | Consumer Goods | Recommendation rating: 10.0/10
>
> **Pros**: Really easy to use segmentations to make new audiences
>
> **Cons**: Its easy to make integrations but there is a lot of information if you're not an IT profile
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## Links
- [View on Capterra](https://www.capterra.com.sg/software/175294/lytics-customer-data-platform)
## This page is available in the following languages
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## Structured Data