Who Uses Dovetail?

Product / services companies, design / research agencies, academic institutions, and government. Our customers include Arm, BCG, Chargebee, Deliveroo, Deloitte, Harvard, Shopify, Thoughtworks + VMware

What Is Dovetail?

With Dovetail, researchers, designers, and product managers can store user research data in one place, analyze qualitative data to discover patterns and insights, and share research findings with the rest of their organization. Featuring a rich text collaborative editor, inline tagging, images and files, insights, sentiment analysis, a great user experience, and world-class support, Dovetail is cloud research software you'll want to use, all for an affordable price.

Dovetail Details

Dovetail Research

https://dovetailapp.com

Founded 2017

Dovetail Pricing Overview

Dovetail does not have a free version but does offer a free trial. Dovetail paid version starts at US$100.00/month.

Starting Price

US$100.00/month
See pricing details

Pricing Details

$100 USD / month billed yearly, with 5 users and unlimited viewer accounts.

Free Version

No

Free Trial

Deployment

Cloud, SaaS, Web

Training

Live Online

Documentation

Support

Business Hours

Online

Dovetail Features

Qualitative Data Analysis Software
Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Dovetail Reviews

Showing 5 of 38 reviews

Overall
4.6/5
Ease of Use
4.7/5
Customer Service
4.9/5
Features
4.1/5
Value for Money
4.6/5
Stephanie P.
User Experience Researcher
Research, 51-200 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 14/11/2019

"Dovetail really makes analysis and sharing insights easy"

Comments: I love Dovetail for our research analysis and repository tool. We're always identifying new ways to leverage the tool for research needs. Dovetail is also really receptive to feedback, constantly improving, and doing research on the researchers.

Pros: I LOVE that you are able to have a robust tool that includes analysis capabilities and houses insights from research. This gives stakeholders the ability to search all insights and view things like reading a medium article and also search historical insights. It also speeds up analysis with filtering options and highlights to filter down to key information to support an insight / finding.

Cons: I would like to be able to track dates of when insights were created (not just when published in feed) so we can track age as well as somehow track the impact of the insight (e.g., what was done from it), to make reporting on research value easier.

Vendor Response

by Dovetail Research on 15/11/2019

Thank you for the great review Stephanie! We really appreciate your feedback and help improving the product, and love working with you. Lots more planned for 2020 as we grow our team, so stay tuned!

  • Reviewer Source 
  • Reviewed on 14/11/2019
Caitlin M.
Senior Design Researcher
Information Technology & Services, 5,001-10,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 13/11/2019

"Great system for managing a research library for UX"

Comments: I think this is the best tool on the market for UX research repositories. Does it have every function you might need? No. However, no tool does and unlike others, the Dovetail team is actively engaged with their network to make improvements that we request. What more could you want!

Pros: I love this system, they have done a great job at understanding how UX researchers work and aligning the software to these needs. The tool does a great job at storing data, storing project details, standardising research across a team (through templates).
Unlike other research libraries, this tool allows you to analyse the data and create reports from the tool (Dashboards). Not everyone in my team loves the way you analyse in the tool, however, I think its great that we can work end to end in a single tool. This helps keep all the data safely stored in one location.

Cons: My constraints in the system also exist in the product backlog. For example, I would love for transcription to happen in the tool to further limit where the data is stored. I would like graphs to be able to be embedded into dashboards, I would like more options within the graphs (cross-tabling of attributes like you can in Nvivo).
I would like the tool to do a better job at supporting 'cross pollination' of projects. Aka if I find a valuable insight in another project I have to copy and paste it into my new project, artificially inflating the data. I don't love that.
The tool doesn't do an awesome job with quantitative data, I'd keep my stats elsewhere :)

Vendor Response

by Dovetail Research on 15/11/2019

Thank you for the lovely review Caitlin! Appreciate your support. We're always trying to improve the analysis experience and the workflow for creating insights and working across projects. We're also excited about upcoming features like transcription!

  • Reviewer Source 
  • Reviewed on 13/11/2019
Filza M.
Product Designer
Design, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    3/5
  • Customer Support
    4/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 22/10/2018

"Dovetail for UX Research"

Pros: I like that this software allowed my team to easily aggregate feedback and share it.

Cons: More functions would be helpful for ease of use. For example, for my use case integrations with Intercom would be helpful to organize customer feedback and link research together.

Vendor Response

by Dovetail Research on 23/10/2018

Hi Filza, thank you for leaving us a review! We're constantly reviewing the features on our roadmap based on user feedback like yours. We'd love to build more first party integrations at some point, and Intercom would be high on our priority list. Thanks again!

  • Reviewer Source 
  • Reviewed on 22/10/2018
Thomas B.
Director of Product Design
Information Technology & Services, 51-200 Employees
Used the Software for: 1-5 months
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 12/06/2019

"Now to effectively use your qualitative research "

Comments: As our business space grows we are using Dovetail to capture data that is then used to validate ideas about new products or features as well as use our archive to identify insights and painpoints we were not aware of prior.

Pros: The ability to tag data and then synthesise that data with quick and easy functionality is really effective in comparing notes across multiple qualitative research documents.

Cons: The UX around building insights takes a little bit of discovery. Adding tags or highlights into an insight has resulted in me adding, deleting, trying again... a few times.

Vendor Response

by Dovetail Research on 14/06/2019

Thanks for the review Thomas! We're always improving and have more plans to make insights better. If you have any thoughts, don't hesitate to email us.

  • Reviewer Source 
  • Reviewed on 12/06/2019
Ioana G.
UX Researcher
Leisure, Travel & Tourism, 201-500 Employees
Used the Software for: Free Trial
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 05/08/2019

"Great tool for getting the entire business involved"

Comments: Overall very happy that I can use the same tool for disseminating insights around the entire business as well as analyse our research! Great customer service, they've been quick to help us with anything and their roadmap looks great and they also seem to be pretty quick at turning around new features!

Pros: - Very easy to get the hang of by both researchers and non-researchers
- Very pleasant to use: Pure Joy UI makes you wanna go in the tool all the time (yeah, I know, UI matters!)
- Flexible spaces - you can use it to create templates and this way to bring consistency and also expand good practice research to entire company, outside of the research team
- It's good at engaging non-researchers via a "Discover" board where you can see all the latest insights
- Flexible notes allowing unlimited videos, images, the data doesn't have to be just plain text

Cons: - Still some work being done on automations, and using global tags instead of just project-specific tags, but they have a lot of cool stuff on the roadmap
- A little concerned about the inability to back-up / export all data at once (only in parts), but it's also on their roadmap and their customer service have also offered to do it as a one-off for us
- Perhaps the ability to quantitatively measure behaviours from user testing (e.g. X users successfully completed the tasks) would be a great addition

Vendor Response

by Dovetail Research on 07/08/2019

Thank you Ioana! Really appreciate your kind words and all of the feedback you've been sending us over the past few weeks. Keep it coming!

  • Reviewer Source 
  • Reviewed on 05/08/2019