---
description: Get detailed information about Nielsen Marketing Cloud and how it can help you meet your business needs. Learn more about Nielsen Marketing Cloud price, benefits, and disadvantages for businesses in Singapore.
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title: Nielsen Marketing Cloud Pricing, Cost & Reviews - Capterra Singapore 2026
---

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# Nielsen Marketing Cloud

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> Cloud-based planning tool that helps measure, analyze \& gain insights into sales \& marketing data \& drive innovation across operations.
> 
> Verdict: Rated **4.4/5** by 14 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Nielsen Marketing Cloud?

Designed for advertisers, agencies, CPG retailers \& manufacturers and media owners, it is a cloud-based marketing analytics platform that helps plan and measure sales and marketing activities.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 14 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.1/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Nielsen

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Contact Nielsen for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Brazil, China, Finland, France, Germany, Indonesia, Italy, Japan, Poland, South Korea, Spain, United States

## Features

- Budgeting/Forecasting
- Campaign Tracking
- Collaboration Tools
- Dashboard
- KPI Monitoring
- Marketing Calendar
- Media Planning
- Multi-Channel Attribution
- Performance Metrics
- Project Management
- ROI Tracking
- Roadmapping
- Spend Management

## Support Options

- Email/Help Desk
- Phone Support

## Category

- [Marketing Planning Tools](https://www.capterra.com.sg/directory/30964/marketing-planning/software)

## Related Categories

- [Marketing Planning Tools](https://www.capterra.com.sg/directory/30964/marketing-planning/software)
- [Marketing Analytics Software](https://www.capterra.com.sg/directory/31018/marketing-analytics/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.com.sg/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Google Analytics 360](https://www.capterra.com.sg/software/177042/google-analytics) — 4.7/5 (8089 reviews)
3. [Jungle Scout](https://www.capterra.com.sg/software/210662/jungle-scout) — 4.7/5 (280 reviews)
4. [Lebesgue](https://www.capterra.com.sg/software/1019489/lebesgue) — 4.9/5 (43 reviews)
5. [Reportei](https://www.capterra.com.sg/software/180418/reportei) — 4.7/5 (241 reviews)

## Reviews

### "Smart marketing" — 4.0/5

> **lasha** | *28 July 2021* | Computer Networking | Recommendation rating: 9.0/10
> 
> **Pros**: This platform is very modern, practical and most importantly very simple
> 
> **Cons**: The downside was I couldn’t see anything but it could have been more multifunctional
> 
> 1 year since I started using Nielsen Marketing Cloud it has made my job much easier. I advise everyone who does not use this platform to use it by all means

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### "Nielsen on the Go" — 4.0/5

> **Claudine Lizz Capawa** | *30 April 2022* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: I like the way it handles with the analytical explanation of giving a status and updates of the internal and external perception of Marketing analysis. it gives forecast and trending oracle perse. It resolves the data analytics content.
> 
> **Cons**: I usually encounters with this platform the longevity of its market research presentations towards the panelist. I often get bored on it and somehow doesn't like to answer anymore. Anyhow, I would like to continue since i do have some pays to it.

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### "Verification - Nielsen" — 3.0/5

> **Junde** | *25 July 2019* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: Able to get the analytics/reporting that was required
> 
> **Cons**: Trafficking and analytics can be improve

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### "Nielsen makes its easy to calculate data that we can then provide to customers." — 5.0/5

> **Verified Reviewer** | *9 May 2018*
> 
> **Pros**: The support team is amazing,  they have the most accurate  data in the world and they are able to give estimates immediately.
> 
> **Cons**: The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates.

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### "Advanced level of marketing" — 5.0/5

> **valerian** | *27 July 2021* | Telecommunications | Recommendation rating: 9.0/10
> 
> **Pros**: The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs.
> 
> **Cons**: The software needs some trainings to use. The other disadvantages i didn't notice.
> 
> Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them.

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## Links

- [View on Capterra](https://www.capterra.com.sg/software/173306/nielsen-marketing-cloud)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/> |
| en-AE | <https://www.capterra.ae/software/173306/nielsen-marketing-cloud> |
| en-AU | <https://www.capterra.com.au/software/173306/nielsen-marketing-cloud> |
| en-CA | <https://www.capterra.ca/software/173306/nielsen-marketing-cloud> |
| en-GB | <https://www.capterra.co.uk/software/173306/nielsen-marketing-cloud> |
| en-IE | <https://www.capterra.ie/software/173306/nielsen-marketing-cloud> |
| en-IL | <https://www.capterra.co.il/software/173306/nielsen-marketing-cloud> |
| en-IN | <https://www.capterra.in/software/173306/nielsen-marketing-cloud> |
| en-NZ | <https://www.capterra.co.nz/software/173306/nielsen-marketing-cloud> |
| en-SG | <https://www.capterra.com.sg/software/173306/nielsen-marketing-cloud> |
| en-ZA | <https://www.capterra.co.za/software/173306/nielsen-marketing-cloud> |
| fr | <https://www.capterra.fr/software/173306/nielsen-marketing-cloud> |
| fr-BE | <https://fr.capterra.be/software/173306/nielsen-marketing-cloud> |
| fr-CA | <https://fr.capterra.ca/software/173306/nielsen-marketing-cloud> |
| fr-LU | <https://www.capterra.lu/software/173306/nielsen-marketing-cloud> |

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