---
description: Get detailed information about Bitly and how it can help you meet your business needs. Learn more about Bitly price, benefits, and disadvantages for businesses in Singapore.
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title: Bitly Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [QR Code Generator](/directory/34564/qr-code-generator/software) > [Bitly](/software/172575/bitly)

# Bitly

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> Build, edit, and track Short Links, QR Codes, and Landing Pages with Bitly.
> 
> Verdict: Rated **4.8/5** by 1297 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Bitly?

Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 1297 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Bitly
- **Location**: New York, US

## Commercial Context

- **Starting Price**: US$35.00
- **Pricing model**: Flat Rate (Free version available)
- **Pricing Details**: Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below:&#10;Free - $0&#10;Core - $10/month (billed annually)&#10;Growth - $35/month or $29/month (billed annually) &#10;Premium - $300/month or $199/month (billed annually) &#10;Enterprise - details upon request
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Analytics
- Bulk QR Code Generation
- Campaign Management
- Custom Domains
- Custom Frames & CTA Text
- Customization
- Dashboard
- Dynamic QR Codes
- Image Embedding
- Landing Pages/Web Forms
- Link Analytics
- Link Editing
- Link Management
- Multiple Output Formats
- Multiple QR Code Types
- QR Code Generation
- Tag Management
- Templates
- URL Customization
- URL Shortener

## Integrations (3 total)

- Khoros Marketing
- Sprinklr
- Twilio

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [QR Code Generator](https://www.capterra.com.sg/directory/34564/qr-code-generator/software)

## Related Categories

- [QR Code Generator](https://www.capterra.com.sg/directory/34564/qr-code-generator/software)
- [Link Management Software](https://www.capterra.com.sg/directory/31196/link-management-tools/software)
- [URL Shortener Software](https://www.capterra.com.sg/directory/32780/url-shortener/software)

## Alternatives

1. [TLinky](https://www.capterra.com.sg/software/1055193/tlinky) — 4.7/5 (167 reviews)
2. [Nemorius](https://www.capterra.com.sg/software/208913/lc-cx) — 4.9/5 (29 reviews)
3. [Linkly](https://www.capterra.com.sg/software/187554/linkly) — 4.8/5 (59 reviews)
4. [Veshort](https://www.capterra.com.sg/software/1040477/veshort) — 4.9/5 (10 reviews)
5. [Recut](https://www.capterra.com.sg/software/1029741/recut) — 4.8/5 (9 reviews)

## Reviews

### "Powerful but simple link shortener" — 5.0/5

> **Elisabetta** | *9 July 2026* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: I absolutely loved the analytics dashboard combined with custom branded domains. This feature significantly increases user's trust and click-through rates while giving precise data on where your traffic comes from.
> 
> **Cons**: The limitations on the free tier have tightened way too much over the years. The monthly link shortening limits can feel very restrictive for small content creators, students, or non-profits on a budget :(
> 
> My experience has been positive and reliable. It goes far beyond a simple URL shortener, acting as an essential, user-friendly, digital marketing tool that flawlessly tracks audience engagement.

-----

### "Really good, does more than just link shortening" — 5.0/5

> **Charles** | *27 February 2025* | Cosmetics | Recommendation rating: 8.0/10
> 
> **Pros**: It's simple. Reliable. Useful all in one.
> 
> **Cons**: There's so much competition now in this area. That there's not really much of a differentiating factor between them.
> 
> Very happy. Everything was working nothing to complain about. Althought I did find a lifetime deal elsewhere and switched. It's still really good software.

-----

### "Misleading ads/website say “free,” but after \~14 days you must pay" — 1.0/5

> **Nikita** | *12 August 2025* | Nonprofit Organization Management | Recommendation rating: 0.0/10
> 
> **Pros**: Clean, straightforward design - setup was easy and the QR worked fine during the initial period, right up until I printed everything (see cons).
> 
> **Cons**: Misleading ads/website say “free,” but after \~14 days you must pay; printed materials became useless with no fallback redirect.&#10;&#10;No way to convert an existing dynamic QR to a free static one - feels like lock-in by design.&#10;&#10;No human support - AI replies say they “understand the disappointment” but don’t help.
> 
> I found Bitly’s qr-code-generator.com via a Google ad promising a free QR code generator. I signed up on July 30 and created a dynamic QR for the non profit event. At no point in the ad, landing page, or creation flow did I see a clear, prominent notice that the dynamic code would stop working after \~14 days unless I paid. Everything looked polished, worked fine, and I printed and distributed the QR on physical materials.&#10;&#10;About two weeks later, scans stopped resolving and a paywall appeared telling me to upgrade to “reactivate” the exact same code. There was no fallback redirect, so all printed materials became useless overnight. Support said I couldn’t convert that dynamic code to a free static one because it’s “technically different,” which feels like lock-in by design. Getting help from a human was difficult - I mostly received generic AI replies that acknowledged my disappointment but offered no solution. The countdown warning email (“Oh no\! Your Dynamic QR Codes will expire in 3 days”) arriving from a “Head of Happiness” was especially ironic.&#10;&#10;Overall, my experience felt misleading: the product appears free until after you’ve committed to using the QR in the real world, then it’s pay or break. Bitly should clearly label dynamic codes as a time-limited trial up front, provide an obvious free-static option, and allow one-time conversion for already printed codes.

-----

### "Very useful URL shortener" — 5.0/5

> **Savannah** | *3 August 2026* | Hospital & Health Care | Recommendation rating: 10.0/10
> 
> **Pros**: Bitly is an excellent URL shortener. It helps me make long URLs short or create a QR code, making it easy to share with someone.
> 
> **Cons**: Bitly can be used for free with some limited URL shortening. But if you want to go further, the premium plan can be a little bit expensive for a URL shortener.
> 
> I have been using Bitly for a while and I have a good experience. As a regular user, I have to remove some shorts before shortening others, but this is not a big issue.

-----

### "It is a required element for the links' and our company's success" — 5.0/5

> **Brandon** | *3 June 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Thanks to Bitly that maximizes, personalizes, and simplifies all of our URLs, we can now show them in a neat and professional way instead of sending long and complicated links. Every one of our digital ads, blog entries, social media campaigns, emails has short links abound. Moreover, regardless of their level of technical expertise, every team member can easily and quickly create their own original URLs. Matching every link to fit particular content or promotions will help us to improve brand image even more and win users' confidence. Every time we have needed assistance, the prompt responses and sensible ideas we have acquired have helped us to remain active free from interruptions.
> 
> **Cons**: Dealing with a lot of URLs could be a time-consuming and labor-intensive task, since every link needs to be changed according to every campaign or piece of material. Dealing with several URLs at once can quickly make this activity boring.
> 
> The better URL distribution thanks to email marketing and social media advertising helps explain many of the successes of our projects. Real-time link activity enables us to find the traffic source and change our plans depending on their analytical power. Customized URLs help users to click through and remember our brand, so strengthening both. Bitly has become a necessary part of our company's success by greatly improving the monitoring, management, and efficacy of our digital marketing initiatives.

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## Links

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