HubSpot Marketing Hub

Great Now, and Getting Better Faster Than Any Other Competitor

Comments: With Hubspot, we were trying to get all our marketing in once place to help keep from creating a spiderweb of tools. We used Hubspot for list organization, drip campaigns, attribution tracking, ad posting, customer service, sales pipeline, email campaigns, service tickets, and more.

Pros:

This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Cons:

The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

Alternatives Considered: Dynamics 365, NetSuite, Salesforce Marketing Cloud Account Engagement and Klaviyo

Reasons for Choosing HubSpot Marketing Hub: Needed to be able to deploy campaigns, and changes quicker, at high quality.

Switched From: Capsule and Mailchimp

Reasons for Switching to HubSpot Marketing Hub: The product was great, and it was clear their team understood our goals and needs.

One of My Favorite Day-to-Day Tools

Comments: Generally, Hubspot helps me accomplish a lot in my day to day. It helps generate leads for my business and orchestrate a lot of complex marketing activities. It has its hiccups and limitations but generally support is good as well.

Pros:

Hubspot is very easy to use and intuitive. I am constantly creating new workflows, creating new contact properties, and setting up marketing campaigns and lead-capture events. I think its a tool that looks nice and I enjoy working with it daily for the most part. Would recommend for those who will be doing email marketing, social media advertising, lead generation, list building, complex marketing orchestration or ABM, and things of that nature.

Cons:

The biggest con is battling our email delivery health and quarantined contacts. The lead scoring, list building, reporting, workflow triggers, and some of the lead tracking have limitations. There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the thousands of use cases necessary for everyone. We can mostly survive without these things even though we'd prefer them. Also, our integration with SalesForce got messy pretty fast so maintenance is a must.

Alternatives Considered: Mailchimp and Marketo Engage

Reasons for Switching to HubSpot Marketing Hub: Easy to set up, seemed less complex, and had reasonable pricing.

Won us many customers

Comments: Overall happy but wouldn't use the platform more than weekly

Pros:

Easy to edit statuses to give a clear overview

Cons:

Hard to finde certain information such as customer notes

The Best CRM to Get Started On

Comments: Overall, I am very impressed with HubSpot's marketing solutions and the customer support team behind the platform. We have always had a good experience with HubSpot and I have worked with them for 5+ years now at two different SaaS companies.

Pros:

I have used Microsoft Dynamics, Salesforce (+Pardot), and other CRMs. They ALL work, but I find HubSpot is the easiest system to implement for small teams who don't have the time, expertise, and money to spend with a cumbersome onboarding process. What I like most about HubSpot is that each tool is simple to use, from email design to social media publishing. If you're a data geek, the dashboards are very simple to generate and easy to filter, update, and read. I think that HubSpot has one of the cleanest dashboards and certainly the easiest to build or manage of the CRMs on the market.

Cons:

The only thing I would be cautious of as a small business or startup is that many of the join incentives for small teams or startups are VERY affordable. However, once you graduate from these discounts you'll feel the pain of full pricing especially if you've grown your marketing contact list. I would just be aware that you will want to get an idea of what the full cost looks like work with your account rep to understand that quote to budget for it when the discounts are lifted.

HubSpot increases lead qualification

Comments: Hubspot is the application we use to plan and coordinate all the activities of our sales and marketing department. Our website is based on Hubspot's COS and was developed with all the functionality of the paid version. In addition, we use Hubspot customer management software and link it with our newsletter and email marketing. This collaborative system allows us to comprehensively understand the new customer prospects we are looking for, as well as track their interests and when they interact with us. Our sales and marketing department is expanding, so we can expand and create a collaborative system that allows us to share leads and maintain contact as we wish. Our website is not limited to answering consumers' questions, but also makes us look like an important resource for the industry.

Pros:

The CRM application is excellent and allows me to find phone numbers, emails and make calls while on the road. The customer relationship management and marketing tools merge easily. I am pleased with the fact that nothing needs to be recorded and all of our emails and interactions are recorded without difficulty. Hubspot's feature allows us to reduce the amount of reps we employ. Despite all the effort we put into our work, Hubspot works on the back end to increase our efforts.

Cons:

Simple design features are easy to modify (e.g., change text or images), but more complex modifications require knowledge of COS and HubL. Because the COS version is updated so quickly, I have had problems with some components not being modifiable. This is not a drawback for new customers coming on board since they have updated the coding at least a year ago, however, this was something I had to troubleshoot.