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What Is HubSpot Marketing Hub?

HubSpot makes it easy for businesses to start blogging, generate leads, and grow their business online. With intuitive analytics baked in, you can measure the success of your content and continue to improve your conversion rates. See how HubSpot can help you convert leads, close customers, and increase your blog's ROI.

Who Uses HubSpot Marketing Hub?

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Where can HubSpot Marketing Hub be deployed?

Cloud-based
On-premise

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub pricing

Starting Price:

US$15.00/month
  • Yes, has free trial
  • Yes, has free version

HubSpot Marketing Hub has a free version and offers a free trial. HubSpot Marketing Hub paid version starts at US$15.00/month.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012

HubSpot Marketing Hub support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub videos and images

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Features of HubSpot Marketing Hub

  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • Marketing Automation
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Performance Metrics
  • Pipeline Management
  • Post Scheduling
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Subscriber Management
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

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Act-On is a marketing automation leader that offers solutions for marketers to engage targets throughout the customer lifecycle.
Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close. Learn more about Pipedrive

Reviews of HubSpot Marketing Hub

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.4
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Norberto
Norberto
Director in Chile
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great CRM tool

5.0 last month New

Comments: It's a one stop service hub for everything related to sales, marketing and client management

Pros:

Very easy to set up with any email account service

Cons:

Sometimes it logs off and you have to log back in, nothing serious really

Smita
Developer in US
Computer Software, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

best Email marketing software

5.0 2 months ago New

Pros:

It has a very useful calendaring system. The social media integration system is very well designed and makes it easy to share. It has robust reporting and useful dashboards. Its very easy to use API's as well.

Cons:

If you compare it with other similar softwares it can be a little expensive especially for smaller customers. The account management features are a difficult to navigate. Setting up dashboards for the first time can be little cumbersome.

Alternatives Considered: Twilio

Reasons for Choosing HubSpot Marketing Hub: It was based on customer's request due to various reasons

Switched From: Marketo Engage

Jonathan
Chief Button Pusher in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Internal or External - Solid Email Management, Data Collection and CRM

3.0 2 months ago New

Comments: It did the job we needed it for within the confines of one tech product w/o needing separate services. Typically we'd need an ESP like MailChimp + Landing Page/Funnel Designer like ClickFunnels + CRM like LeadsPedia + plugins to make sure they all spoke to each other. I did all of those things in HubSpot.

Pros:

It made using all of the elements under one brand/UX easier to manage. The email portion was effective and tied in with the landing pages we created which then sorted our B2B CRM. It was an effective tool.

Cons:

It has a bit of a learning curve and there are plenty of features we haven't used simply because they appear to be complicated and not self explanatory.

Alternatives Considered: ClickFunnels, LeadsPedia and Mailchimp

Reasons for Choosing HubSpot Marketing Hub: I'd used the three separate services in different ventures in the past. Someone turned me onto HubSpot and showed me I could do all three in one.

Switched From: ClickFunnels, LeadsPedia and Mailchimp

Reasons for Switching to HubSpot Marketing Hub: I used them before, but someone showed me HubSpot could do it all, including the email part. That was the biggest selling point.

Lindsey Raye
Lindsey Raye
VP of Marketing in US
Verified LinkedIn User
Events Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot was an Expensive Game-changer

5.0 3 months ago

Comments: Loved it and hope to get it again once I get back to my office

Pros:

I was able to segment all of my visitors to be able to create messaging that was simple, great photos and a quick info to either view more or request more info from us

Cons:

EXPENSIVE. Luckily I knew what to do but paying $36,000 year was a lot. And the email and landing page design manger is really tough for anyone without HTML experience- thankfully I did

Alternatives Considered: Salesforce Marketing Cloud, Dynamics 365 and Lead Liaison

Reasons for Choosing HubSpot Marketing Hub: I needed better info about my contacts in order to accurately identify and target them based on their events and prior history with us

Switched From: Mailchimp Transactional Email and CMPRO

Reasons for Switching to HubSpot Marketing Hub: The ability to keep all the analytics and workflows based on many different factors

Erick
Product Marketing Manager in Brazil
Computer Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

All-in-one marketing suite

5.0 last month New

Comments: Hubspot became a cornerstone in our operation - from marketing to sales reaching even the after-sales (although we don't use the Service Hub). The product is always evolving and offers premium Support.

Pros:

Hubspot Marketing Hub offers a comprehensive marketing solution. In our operation, it's used since from the lead generation and supports even our customer relationship. "It is highly customizable and its diverse set of tools are seamlessly integrated.

Cons:

Due to the comprehensiveness of this platform, its learning curve is a little too steep and costier. Besides its ecosystem, many times you will need a third party or a developer to integrate it into other software.