Adobe Analytics

Who Uses Adobe Analytics?

Cloud-based solution that helps businesses of all sizes collect, measure, explore marketing activities to understand the impact on customers.

What Is Adobe Analytics?

Marketing attribution software allows businesses to track the impact of every customer interaction they participate in.

Adobe Analytics Details

Adobe

https://www.adobe.com

Adobe Analytics pricing overview

Adobe Analytics does not have a free version and does not offer a free trial.


Pricing Details

Contact Adobe for pricing details.

Free Version

No

Free Trial

No

Adobe Analytics deployment and support

Deployment

  • Cloud, SaaS, Web

Adobe Analytics Features

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

View full list of Marketing Attribution Software

Adobe Analytics Alternatives

More Adobe Analytics alternatives

Adobe Analytics Reviews

Read all reviews

Overall rating

4.4/5

Average score

Ease of Use 3.8
Customer Service 4.2
Features 4.4
Value for Money 4.1

Review software

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Surabhi S.
Digital Marketing Consultant
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    5 /5
  • Customer Support
    3 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 19/09/2018

"Comprehensive Solution for your Digital Analytics Need"

Comments: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Pros: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Cons: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Reviewer Source 
  • Reviewed on 19/09/2018
Verified Reviewer
Solution Architect
Computer Software, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    4 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 01/04/2020

"High-end, well-integrated analytics tooling"

Comments: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Pros: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Cons: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 01/04/2020
Craig S.
Small Business Owner
Apparel & Fashion, 2-10 Employees
Used the Software for: Free Trial
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    3 /5
  • Customer Support
    3 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 24/10/2020

"Top Tool for Web Analytics"

Comments: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Pros: Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Cons: Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

  • Reviewer Source 
  • Reviewed on 24/10/2020
Phillip L.
Digital Content Manager
Sports, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    4 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 28/09/2020

"Traffic numbers and Adobe Analytics"

Comments: A valuable tool that offers information necessary for online editorial planning and full reportage. it has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content. We use the information provided in a number of ways across multiple departments. It also breaks down traffic by hardware type and provides the sources for regular traffic. Both are important factors for online editors to consider.

Pros: This is the main tracking software we call on to measure traffic numbers for a website. Once you reach the appropriate screen, it allows flexible reportage based on a number of factors. The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Cons: Logging in and getting to the Analytics page now takes longer than ever. Multiple log-in screens and multiple clicks are needed to land on the right page for reportage. It's been bundled with a number of features or programs I don't need, and they tend to impair the ease of use.

  • Reviewer Source 
  • Reviewed on 28/09/2020
Sandeep P.
Founder
Education Management, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 13/01/2020

"Adobe Analytics Review"

Comments: Its a been a great experience and its easy for non technical people to onboard to this tool.

Pros: Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Cons: There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

  • Reviewer Source 
  • Reviewed on 13/01/2020