Who Uses Oribi?

Marketing teams at companies at all sizes. Oribi is a perfect fit for everyone who wants to track their website and marketing performance. It's also highly used by eCommerce and marketing agencies.

What Is Oribi?

Data is not the goal - more conversions is! With Oribi, you can follow every step individual visitors take on your site, learn where they are getting lost on their way to convert, and easily optimize their journeys. With an extremely easy interface, a smart algorithm, and the right set of features, Oribi serves as your single source of truth to monitor, analyze, optimize, and share your marketing efforts.

Oribi Details

Oribi

https://oribi.io/

Founded 2015

Oribi Pricing Overview

Oribi does not have a free version but does offer a free trial.

Free Version

No

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Training

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Oribi Features

Campaign Management Software
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import/Export
Predictive Analytics
Surveys & Feedback
Templates
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Collaboration
Feedback Collection
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Release Management
Requirements Management
Resource Management
Workflow Management
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Oribi Reviews

Showing 5 of 15 reviews

Overall
4.6/5
Ease of Use
4.8/5
Customer Service
4.6/5
Features
4.3/5
Value for Money
4.6/5
Randy H.
Eigenaar
E-Learning, Self Employed
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/08/2019

"Do something with your data"

Comments: They make me feel like a partner in my business that wants me to succeed

Pros: Oribi makes it easy to connect all the different cloud services I'm using and get a full overview of the user experience/journey from discovery to superfan. DATA is the most valuable asset you have as a business and tracking doesn't help you move forward. Oribi allows me to take action and show me what channels convert and which don't.

Cons: The start-up price is high and there is no free option to get started besides the 14-day trial. So, before you start, make sure you have the website, product and funnel ready so that you can directly implement, track and optimize.

  • Reviewer Source 
  • Reviewed on 28/08/2019
Tom A.
Websites Development Manager
Building Materials, 501-1,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    3/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 23/09/2019

"Outstanding value for money"

Comments: At Eurocell we have quite a unique business structure with multiple routes to market. As such we have several different customer types who all use the website differently. Oribi helps us track how these's different customers use our websites and gives us valuable information to continue to tailor and improve the website.

Pros: The value for money with this software is amazing. We'd been looking for behavioural analytics software for some time but always been priced out by the high costs. Oribi fit perfectly into our modest budget and was incredibly easy to set up and use.

Cons: The only real downside is the limited reporting Oribi offers. You can only report in a pdf document from the reporting section, which can be limiting in terms of what data you can include and exclude. Ideally I'd like to be able to export to .csv or .xls formats across the various pages depending on what I'm looking at. I've also had some issues with the dashboard not being able to load certain reports or visitor journeys. However when I've raised these the support team have responded very quickly and we're incredibly helpful.

  • Reviewer Source 
  • Reviewed on 23/09/2019
Verified Reviewer
Digital Marketing Consultant
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    2/5
  • Ease of Use
    4/5
  • Features & Functionality
    2/5
  • Customer Support
    3/5
  • Value for Money
    1/5
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Reviewed on 20/05/2020

"Not Really For B2B "

Comments: Meh.. the company overprices for a mediocre tool that is heavy on its look and UI. Ut not so functional at the agency level.

Pros: What I like is they have an easy to read funnel, correlation between behaviors and just a very easy to read analytics that is packed with graphics that can be pulled onto a deck

Cons: This is not even close to other 3rd party analytics tools for the same price, its an upgraded Hotjar at best. While its useful for its look its pretty shallow for its ability to do much else. It can’t handle things like call tracking or keywords. If u get this u will still need to pair it will google analytics especially if your in B2B where inbound keyword tracing and call tracking are important.

  • Reviewer Source 
  • Reviewed on 20/05/2020
Dvir P.
ceo
Marketing & Advertising, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 03/09/2019

"Experience with ORIBI's team"

Pros: Easy to use.
looks stunning
Save tons of time

Cons: the interface is a biy clingy
cost - its not for everyone if you are a small business

  • Reviewer Source 
  • Reviewed on 03/09/2019
David F.
Analyst
Design, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 23/09/2019

"A refreshing perspective on familiar analytics"

Comments: 5 Stars. Oribi provides actionable analytics that can be easily shared and understood

Pros: I am in love with the event correlation feature in Oribi. This is my favorite tool to find actionable information & would take hours to pull without Oribi.

Cons: I wish the data could be exported into 3rd party data visualization tools so I could combine my website analytics with other corporate data.

  • Reviewer Source 
  • Reviewed on 23/09/2019