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What Is Drip?

Drip is an email marketing platform that helps you send beautiful, hyper-segmented emails that reach the right person at the right time. Customize our email templates and prebuilt workflows to delight your audience at each journey stage and engage with each person on a deeper level. Delight new subscribers with a 10 percent discount. Invite repeat buyers to refer a friend. Reward brand advocates with loyalty-based discounts. Automated growth has never been simpler or more intuitive.

Who Uses Drip?

Drip is for ecommerce SMBs that want a simple, code-free solution for turning onsite visitors into email subscribers and sending segmented emails that make their audience feel seen.

Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance.
Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business.
Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder.

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Reviews of Drip

Average score

Overall
4.4
Ease of Use
4.1
Customer Service
4.2
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Chetan
Chetan
Director in India
Verified LinkedIn User
Apparel & Fashion, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Drip Is A Great Email Marketing Software

5.0 3 years ago

Comments: It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue.

Pros:

We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far.

Cons:

It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better.

Verified Reviewer
Verified LinkedIn User
Retail, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

So many possibilities with Shopify

5.0 5 years ago

Comments: Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.

Pros:

If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

Cons:

The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

Eugen
Java Consultant in Romania
E-Learning, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

State of Drip - post LeadPages acquisition

1.0 6 years ago

Comments: Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent.
Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time.
I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.

Pros:

The automation is top-notch. When it works.

Cons:

The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice. And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

Drip Response

6 years ago

Hello, Eugen, Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience. The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F. This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow. We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support. Thanks again for your review and for riding along with us as we grow.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Using it for all our clients

5.0 2 years ago

Comments: My experience been awesome - as I also manage marketing campaigns for small to medium businesses, I recommend them using the application too.

Pros:

I like the easy of use and all the integrations that Drip provides. It is very useful to my business.

Cons:

I do not have what to dislike in Drip. They do what they have to do.

Drip Response

2 years ago

Hi We are delighted to hear that you enjoy Drip's platform. It is good to hear that you use automations and are happy with the ease of use and integrations. Best regards, Sebastian from Drip.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great UI but lacks some advanced features

4.0 2 years ago

Pros:

The UI is very intuitive; you can start developing your workflows from the get-go. The only way you can appreciate its seamless UI is when you start using different software and you think why is this so difficult?

Cons:

Few advanced features like recording sales owners are missing along with advanced formula fields.

Drip Response

2 years ago

Hi Thank you so much for your review. We are glad you've found value in the product, especially the UI. Best regards, Sebastian from Drip.