What Is Improvado?

Spend your time wisely analyzing reports and not building them.📈
Improvado is an ETL platform that extracts data from 300+ pre-built marketing and sales data sources, cleans and normalizes it, transforms it, and seamlessly uploads meaningful data to your chosen destination, such as a data warehouse or BI tool.
That’s what we’ve done before for companies like Ancestry, Asus, and AdRoll, and we can do it for you, too.
Book a demo now at improvado.io.

Who Uses Improvado?

Our partners are usually mid-size companies and large enterprises from the E-commerce, Healthcare, Finance, Computer Software industries searching for a flexible solution to aggregate all their data.

Where can Improvado be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Improvado
  • Located in San Francisco, US
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

English, Russian

About the vendor

  • Improvado
  • Located in San Francisco, US
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

English, Russian

Improvado videos and images

Improvado Software - Extract marketing data,  blend it with your internal datasets, then move it to a data warehouse or business intelligence tool, where it can inform the reports that power your data insights.
Improvado Software - Combine data from 200+ pre-built connectors.
Improvado Software - Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.
Improvado Software - Graph Ad Spends and Sales shows the dynamics of costs and revenue by Advertising Sales. Compare year-to-year revenue in order to react quickly to changes in demand.
Improvado Software - Track changes in specific metrics that matter to your ad strategy in real time.
View 6 more
Improvado video
Improvado Software - Extract marketing data,  blend it with your internal datasets, then move it to a data warehouse or business intelligence tool, where it can inform the reports that power your data insights.
Improvado Software - Combine data from 200+ pre-built connectors.
Improvado Software - Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.
Improvado Software - Graph Ad Spends and Sales shows the dynamics of costs and revenue by Advertising Sales. Compare year-to-year revenue in order to react quickly to changes in demand.
Improvado Software - Track changes in specific metrics that matter to your ad strategy in real time.

Compare Improvado with similar products

Improvado

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US$1.00
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US$10.00/month
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Features of Improvado

  • AB Testing
  • API
  • Access Controls/Permissions
  • Ad hoc Reporting
  • Admissions Management
  • Alerts/Notifications
  • Auto Extraction
  • Backup and Recovery
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Analytics
  • Channel Management
  • Collaboration Tools
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Database
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Quality Control
  • Data Replication
  • Data Storage Management
  • Data Visualization
  • Database Conversion
  • Document Extraction
  • Drag & Drop
  • ETL Tools
  • Email Address Extraction
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • Image Extraction
  • Incentive Management
  • KPI Monitoring
  • Key Performance Indicators
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Marketplace Integration
  • Match & Merge
  • Metadata Management
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Multiple Programming Languages Supported
  • Order Management
  • Partner Management
  • Performance Metrics
  • Phone Number Extraction
  • Pipeline Management
  • Predictive Analytics
  • Pricing Extraction
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SaaS Operations Management
  • Sales Reports
  • Scheduled / Automated Reports
  • Search/Filter
  • Single Page View
  • Social Media Monitoring
  • Spend Management
  • Strategic Planning
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Vendor Management
  • Version Control
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Web Data Extraction
  • Website Analytics
  • Widgets

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Reviews of Improvado

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.8
Features
4.3
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
67%
4
29%
1
5%
Terry W.
Terry W.
President in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

5 4 years ago

Pros:

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons:

Would love to get some data preparation and transformation functionality to take things to the next level.

Stephen M.
Stephen M.
Media Associate in Netherlands
Verified LinkedIn User
Marketing & Advertising, 201-500 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy To Pick Up

4 2 years ago

Comments: Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pros:

The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Cons:

When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

Laurie R.
Laurie R.
APRN/Business Owner in US
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

Tried to Get Info But Rep Did Not Call as Scheduled

1 2 years ago

Comments: Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pros:

I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons:

The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

Scott H.
President in US
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Great Time Saving Client Pleasing Partner

5 3 years ago

Comments: The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros:

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons:

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

Catie F.
Director of Operations in US
Marketing & Advertising, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Taking our business to the next level!

5 last year

Pros:

The customer success team particularly [SENSITIVE CONTENT HIDDEN] had been extremely helpful and patient with us getting this up and running. He walked us through all the steps, helped us understand how to best use all the features.

Cons:

We have had minimal hiccups so far, we are about 2 months into using the product.