Who Uses This Software?

Consumer Brands, Agencies and Software Companies

Average Ratings

15 reviews
  • Overall 4.4 / 5
  • Ease of Use 4.2 / 5
  • Customer Service 4.7 / 5
  • Features 4.1 / 5
  • Value for Money 4.4 / 5

Product Details

  • Free Version No
  • Free Trial No
  • Deployment Cloud, SaaS, Web
    Mobile - iOS Native
    Mobile - Android Native
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support 24/7 (Live Rep)
    Business Hours
    Online

Vendor Details

  • Improvado
  • http://improvado.io/
  • Founded 2013

About Improvado

Built by marketers, for marketers - collect all your marketing data into one place.

Real-time reports & dashboards eliminate manual reporting time by 90%.

Improvado integrates with 150+ platforms: FB, Google Ads, Linkedin, Twitter, Salesforce, Mailchimp -- you name it. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more.

No developers or SQL knowledge required.

Improvado Features

  • API Design
  • API Lifecycle Management
  • Access Control
  • Analytics
  • Dashboard
  • Developer Portal
  • Testing Management
  • Threat Protection
  • Traffic Control
  • Version Control
  • Ad Hoc Reports
  • Benchmarking
  • Dashboard
  • Key Performance Indicators
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing / Sharing
  • Scorecards
  • Strategic Planning
  • Trend / Problem Indicators
  • Visual Analytics
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Campaign Management
  • Channel Analytics
  • Incentive Management
  • Inventory Control
  • Lead Management
  • Opportunity Management
  • Order Management
  • Partner Management
  • Product Management
  • Reseller Management
  • Data Source Integrations
  • Data Visualization
  • Functions/Calculations
  • KPI Monitoring
  • Private Dashboards
  • Public Dashboards
  • Scorecards
  • Widgets
  • Data Discovery
  • Data Visualization
  • High Volume Processing
  • Predictive Analytics
  • Regression Analysis
  • Sentiment Analysis
  • Statistical Modeling
  • Text Analytics
  • Disparate Data Collection
  • Document Extraction
  • Email Address Extraction
  • IP Address Extraction
  • Image Extraction
  • Phone Number Extraction
  • Pricing Extraction
  • Web Data Extraction
  • Customer Data
  • Data Analysis
  • Data Capture
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Information Governance
  • Master Data Management
  • Match & Merge
  • Analytics/Reporting
  • Content Management
  • Custom Dashboards
  • Filtered Views
  • OLAP
  • Relational Display
  • Simulation Models
  • Visual Discovery
  • Access Controls/Permissions
  • Backup and Recovery
  • Data Migration
  • Data Replication
  • Database Conversion
  • Mobile Access
  • Multiple Programming Languages Supported
  • NOSQL
  • Performance Analysis
  • Relational
  • Virtualization
  • Data Analysis
  • Data Filtering
  • Data Quality Control
  • Job Scheduling
  • Match & Merge
  • Metadata Management
  • Non-Relational Transformations
  • Version Control
  • Application Portfolio Management
  • Architecture Governance
  • Capability Mapping
  • Diagramming
  • Idea Management
  • Modeling & Simulation
  • Project Management
  • Risk Assessment
  • Transformation Roadmapping
  • Version Control
  • Admissions Management
  • Alumni Management
  • Assessment Management
  • Curriculum Management
  • Faculty / Staff Management
  • Financial Aid Management
  • Fundraising Management
  • Housing Management
  • Scheduling
  • Student Information / Records
  • Student Portal
  • Inventory Management
  • Kill Switch
  • Promotions Management
  • Rate Management
  • Reservations Management
  • Restriction Management
  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking
  • Data Governance
  • Data Masking
  • Data Source Integrations
  • Hierarchy Management
  • Match & Merge
  • Metadata Management
  • Multi-Domain
  • Process Management
  • Relationship Mapping
  • Visualization
  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking
  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win
  • Catalog Management
  • Channel Management
  • Data Synchronization
  • Email Marketing
  • Inventory Management
  • Marketplace Integration
  • Mobile Commerce
  • Order Management
  • Promotions Management
  • Returns Management
  • SEO Management
  • Shopping Cart
  • Social Commerce
  • Customizable Dashboard
  • Data Source Connectors
  • Drag & Drop
  • Drill Down
  • Financial Reports
  • Forecasting
  • Marketing Reports
  • OLAP
  • Report Export
  • Sales Reports
  • Scheduled / Automated Reports
  • Competitor Analysis
  • Dynamic Pricing
  • For Airlines
  • For Hospitality Industry
  • Forecasting
  • Inventory Control
  • Price Optimization
  • Recommendation Engine
  • Yield Management
  • License Management
  • Onboarding
  • Renewal Management
  • SaaS Operations Management
  • Shadow IT Detection
  • Spend Management
  • Subscription Management
  • Usage Tracking/Analytics
  • Vendor Management
  • Campaign Analytics
  • Competitor Monitoring
  • Customizable Reports
  • Engagement Tracking
  • Influencer Tracking
  • Lead Attribution
  • Multi-Channel Data Collection
  • Post Scheduling
  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Audience Segmentation
  • Competitive Analysis
  • Configurable Alerts
  • Customer Engagement
  • Dashboard
  • Impact Scoring
  • Influencer Tracking
  • Reputation Management
  • Sentiment Analysis
  • Trend Tracking
  • Dashboard
  • ETL - Extract / Transfer / Load
  • Metadata Management
  • Multiple Data Sources
  • Web Services
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Improvado Most Helpful Reviews

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Reviewed on 13/03/2018
Terry W.
President
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons: Would love to get some data preparation and transformation functionality to take things to the next level.

Great Time Saving Client Pleasing Partner

Reviewed on 29/03/2019
Scott H.
President
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros: The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons: It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

With Improvado we save huge amounts of people time and have standardized our reporting

Reviewed on 07/03/2019
Brian C.
Sr Dir SEM
Marketing & Advertising, 13-50 Employees
Used the Software for: 2+ years
Reviewer Source 
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Pros: Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Cons: As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

Great Tool, Superb Customer Service

Reviewed on 15/03/2019
Caroline E.
Sr Director for Data and Analytics
Media Production, 13-50 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.

Pros: Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database. They also have a quick and knowledgable engineering staff who have helped to add new fields to our dataset upon request. Their documentation for new products is well thought through and clear. In addition to all this, they have an excellent support staff. Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects.

Cons: I have no complaints at this time - every issue that has come up they have researched and fixed.

Removes Technical Integration Headaches

Reviewed on 15/03/2019
Emily S.
Analytics & Insights Manager
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources.

Pros: Integrating many data sources through one simple connection. Easy to use UI with excellent customer service.

Cons: Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues.

Read More Reviews