Who Uses Hotjar?

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

What Is Hotjar?

Hotjar's Behavior Analytics software makes it easy to go beyond traditional web analytics and understand what users are really doing on your site.

- Visualize behavior with Heatmaps
- Eliminate guesswork with Recordings
- Find the biggest opportunities and blockers with Conversion Funnels
- Improve online form completion rates with Form Analysis
- Understand the reasons behind behavior with Polls and Feedback
- Build your own responsive surveys

Hotjar Details

Hotjar

https://www.hotjar.com

Founded 2014

Hotjar Pricing Overview

Hotjar has a free version and offers free trial. See additional pricing details for Hotjar below.

Free Version

Yes

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Training

Live Online

Webinars

Documentation

Support

Online

Hotjar Features

Customer Experience Software
Analytics
Customer Segmentation
Dashboard
Knowledge Management
Multi-Channel Data Collection
Negative Feedback Management
Predictive Analytics
Sentiment Analysis
Survey/Poll Management
Text Analysis
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import/Export
Predictive Analytics
Surveys & Feedback
Templates
360 Degree Feedback
Analytics
Call Reporting
Complaint Monitoring
Feedback Collection
Survey Management
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis
Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Alerts/Notifications
Availability Testing
Event Logs
FTP Monitoring
Mail Server Monitoring
Maintenance Scheduling
Performance Metrics
Real Time Monitoring
Transaction Monitoring
Uptime Reporting
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Hotjar Reviews

Showing 5 of 317 reviews

Overall
4.7/5
Ease of Use
4.6/5
Customer Service
4.5/5
Features
4.5/5
Value for Money
4.5/5
Ratish K.
Digital Marketing Analyst
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 05/12/2018

"Hotjar Really Helped Us Leverage Our Business!"

Comments: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Pros: Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Cons: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

  • Reviewer Source 
  • Reviewed on 05/12/2018
Brent J.
Head Of Product Management
Marketing & Advertising, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 18/02/2020

"Awesome for user recordings and heat-maps "

Comments: The tool is really helpful to better understand your user's experience.

Pros: The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Cons: It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Vendor Response

by Hotjar on 19/02/2020

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

  • Reviewer Source 
  • Reviewed on 18/02/2020
Ciprian P.
Founder
Information Technology & Services, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 04/01/2020

"An awesome user research and feedback tool"

Pros: An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Cons: I'd like more popup options, something similar to GetSiteControl.

Vendor Response

by Hotjar on 14/01/2020

Hi Ciprian,

Thanks for taking the time to review Hotjar. It's great to hear that you're getting a lot of value out of it.

If you would like to give us more detail about what pop-up options you'd like to see, you can do so under 'Suggest a Feature' from within your Hotjar account and our product team will pick it up.

Also, if you reach out to me directly [[email protected]], I'd like to send you a little something as a thank you for taking the time to review us.

Mike

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 04/01/2020
Ioana G.
User Researcher
Leisure, Travel & Tourism, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    3/5
  • Ease of Use
    5/5
  • Features & Functionality
    3/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 14/08/2019

"Great little tool for starting your UX research"

Comments: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Vendor Response

by Hotjar on 27/08/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Reviewer Source 
  • Reviewed on 14/08/2019
Shaun F.
Director of Online Advertising
Marketing & Advertising, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 31/12/2019

"Screen recording & heat maps made easy"

Comments: My overall experience has been fantastic. The recordings are top quality and there are plenty of additional features and functions for those who want more. As someone that works in a marketing agency I also appreciate the fact I can house a number of clients underneath one login. I would, and do, recommend Hotjar to anyone who needs screen recording software.

Pros: This software is SO easy to use. All you need to do is add their javascript code to your site and hit go. I love seeing the recordings of my users and I appreciate that Hotjar has an option where you can speed up the recordings so I can see more and they indicate every time there is a scroll or click.

Cons: There isn't really anything that I don't like about. I do with that it would integrate with Google Analytics so I can view only recordings that completed a conversion objective. At the moment it's hard to see which recordings are more valuable.

Vendor Response

by Hotjar on 02/01/2020

Hey Shaun! Thanks so much! We're doing everything we can to make Hotjar as easy as possible. If you reach out to me [[email protected]], I'll send you a little something as a token of our appreciation. Louis

  • Reviewer Source 
  • Reviewed on 31/12/2019