--- description: Get detailed information about AppsFlyer and how it can help you meet your business needs. Learn more about AppsFlyer price, benefits, and disadvantages for businesses in Singapore. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AppsFlyer Pricing, Cost & Reviews - Capterra Singapore 2026 --- Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer) # AppsFlyer Canonical: https://www.capterra.com.sg/software/156811/appsflyer Page: 1 / 7\ Next: [Next page](https://www.capterra.com.sg/software/156811/appsflyer?page=2) > The worlds leading marketers trust us to help grow their mobile business with accurate data measurement solutions and innovative tools > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses AppsFlyer? App owners, UA managers, campaign managers, mobile marketers, BI managers and developers across all verticals and regions in the digital ecosystem. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.07 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Contact AppsFlyer for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - Account Alerts - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Cohort Analysis - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Dashboard - IP Blocking - In-App Events Tracking - Multi-Channel Attribution - Multi-Channel Data Collection - Multi-Touch Attribution - Performance Metrics - Personalization - ROI Tracking - Reporting/Analytics - Retention Tracking - Search/Filter - Website Analytics ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Analytics Software](https://www.capterra.com.sg/directory/30936/mobile-analytics/software) ## Related Categories - [Mobile Analytics Software](https://www.capterra.com.sg/directory/30936/mobile-analytics/software) - [Click Fraud Software](https://www.capterra.com.sg/directory/31327/click-fraud/software) - [Marketing Analytics Software](https://www.capterra.com.sg/directory/31018/marketing-analytics/software) - [Marketing Attribution Software](https://www.capterra.com.sg/directory/31081/marketing-attribution/software) - [Mobile Marketing Software](https://www.capterra.com.sg/directory/31308/mobile-marketing/software) ## Alternatives 1. [Jira](https://www.capterra.com.sg/software/19319/jira) — 4.4/5 (15312 reviews) 2. [CTM](https://www.capterra.com.sg/software/152004/call-tracking-software) — 4.6/5 (150 reviews) 3. [Dreamdata](https://www.capterra.com.sg/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 4. [Looker](https://www.capterra.com.sg/software/169053/looker) — 4.5/5 (282 reviews) 5. [Adobe Analytics](https://www.capterra.com.sg/software/169942/adobe-analytics) — 4.5/5 (236 reviews) ## Reviews ### "Dashboard Customization & Market Analysis Features" — 4.0/5 > **jialin** | *25 July 2024* | Entertainment | Recommendation rating: 6.0/10 > > **Pros**: One of the features I appreciate is the ability to customize the dashboard. > > **Cons**: Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress much more efficient. Another area where Appsflyer could level up is by incorporating market analysis features. As a marketer, having access to market trends, competitor performance, and industry benchmarks within the same platform would be incredibly valuable. It would provide a more holistic view of our campaigns’ performance in the context of the broader market, helping to inform better strategic decisions. Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies. ----- ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *6 August 2024* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **Cons**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- ### "My AF Experience" — 4.0/5 > **Rehmath** | *6 August 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Data Visualization is the best on AppsFlyer > > **Cons**: Raw data exports are only available for 90 days > > AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets. ----- ### "comfort platform" — 3.0/5 > **Angélica** | *5 August 2024* | Financial Services | Recommendation rating: 7.0/10 > > **Pros**: i like the platform beacause for me is very easy follow the events. > > **Cons**: sometines the package of conversions is very limit and expensive > > is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app ----- ### "Very trustworthy" — 5.0/5 > **Alex** | *5 January 2026* | Computer Games | Recommendation rating: 10.0/10 > > **Pros**: It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions. > > **Cons**: AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard. > > I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games. ----- Page: 1 / 7\ Next: [Next page](https://www.capterra.com.sg/software/156811/appsflyer?page=2) ## Links - [View on Capterra](https://www.capterra.com.sg/software/156811/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data