--- description: Get detailed information about Braze and how it can help you meet your business needs. Learn more about Braze price, benefits, and disadvantages for businesses in Singapore. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Braze Pricing, Cost & Reviews - Capterra Singapore 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.com.sg/software/155423/appboy Page: 1 / 8\ Next: [Next page](https://www.capterra.com.sg/software/155423/appboy?page=2) > Cloud-based customer engagement platform for cross-channel messaging, journey orchestration, audience segmentation, and real-time. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Braze? B2C businesses of all sizes, from small businesses to global enterprises, across retail and eCommerce, financial services, media and entertainment, health and wellness, CPG, and food and beverage. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, France, Germany, Indonesia, Japan, Romania, Singapore, South Korea, United Arab Emirates, United Kingdom, United States ## Features - 2-Way Messaging - AI/Machine Learning - Alerts/Notifications - Automated Responses - Behavior Tracking - Behavioral Targeting - CRM - Campaign Planning - Campaign Scheduling - Contact Database - Contact Management - Content Management - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Templates - Data Import/Export - Email Tracking - Engagement Tracking - Event Triggered Actions - Landing Pages/Web Forms - Lead Capture - Lead Management - Live Chat - Marketing Automation - Marketing Management - Mass Texting - Message Personalization - Multi-Channel Communication - Multi-Channel Marketing - Multi-Language - Performance Metrics - Personalization - Push Notifications - ROI Tracking - Real-Time Analytics - Real-Time Reporting - Recommendations - SMS Marketing - SMS Notifications - Scheduled Messaging - Segmentation - Social Marketing - Subscriber Management - Template Management - Visual Analytics - WYSIWYG Editor - Website Analytics - Website Personalization - Website Visitor Tracking ... and 16 more features ## Integrations (37 total) - Adobe Campaign - Amazon Redshift - Amazon S3 Glacier - Amplitude Analytics - AppsFlyer - BigQuery - ClickHouse - Databricks - Domo - Drupal - Facebook Business Suite - Google Ads - Google BigQuery Data Transfer Service - Google Cloud Storage - Google Tag Manager ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) ## Category - [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software) - [Email Marketing Software](https://www.capterra.com.sg/directory/30013/email-marketing/software) - [Mobile Marketing Software](https://www.capterra.com.sg/directory/31308/mobile-marketing/software) - [Push Notifications Software](https://www.capterra.com.sg/directory/30969/push-notifications/software) - [AI Marketing Tools](https://www.capterra.com.sg/directory/34136/ai-marketing-tools/software) ## Alternatives 1. [Brevo](https://www.capterra.com.sg/software/132996/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.capterra.com.sg/software/136603/mailerlite) — 4.7/5 (2324 reviews) 3. [ActiveCampaign](https://www.capterra.com.sg/software/79367/activecampaign) — 4.6/5 (2571 reviews) 4. [Constant Contact](https://www.capterra.com.sg/software/31898/constant-contact) — 4.3/5 (2953 reviews) 5. [EmailOctopus](https://www.capterra.com.sg/software/147415/emailoctopus) — 4.8/5 (657 reviews) ## Reviews ### "I'm a happy Braze user\!" — 5.0/5 > **Elizabeth** | *25 February 2025* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10 > > **Pros**: the advance feature, the easy-to-use UI, the fast response customer service is top notch\! > > **Cons**: some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic in the content block also a bit messed up > > overall, i like using braze as it has all the advance feature we need to excel in CRM works and especially kudos to their customer service team\! they're so knowledgeable and always able to solve my problems and questions ----- ### "A great platform for App comms" — 5.0/5 > **Fairus** | *31 January 2025* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: Editing comms information on the fly and user-friendly features in uploading images. > > **Cons**: Extracting reports and searching for the right canvas for the results > > The experience has been very pleasant and most of the comms edited were done breezily. ----- ### "Great marketing automation tool" — 5.0/5 > **Noga** | *8 August 2025* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use. > > **Cons**: Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey. > > Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs. ----- ### "Flexible CRM Platform that Scales with Growth" — 5.0/5 > **Katelyn** | *5 September 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. > > **Cons**: The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. > > Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. ----- ### "Works for Complex Subscription Programs" — 3.0/5 > **Angela** | *15 September 2025* | Food & Beverages | Recommendation rating: 6.0/10 > > **Pros**: Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. > > **Cons**: I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences > > Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. ----- Page: 1 / 8\ Next: [Next page](https://www.capterra.com.sg/software/155423/appboy?page=2) ## Links - [View on Capterra](https://www.capterra.com.sg/software/155423/appboy) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## Structured Data