Who Uses Kissmetrics?

SaaS, E-Commerce, Agencies

What Is Kissmetrics?

Kissmetrics is a marketing and product analytics tool founded on the principle that data isn't just a set of numbers you plop into a graph and present to your boss. Each number represents a user, a customer, or a significant action that contributes to your key metrics and overall growth of your business.

Every business is different so we partner with you to ensure you're collecting the right metrics that matter to your business.

Kissmetrics Details

Kissmetrics

https://www.kissmetricshq.com

Founded 2008

Kissmetrics video
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Kissmetrics pricing overview

Kissmetrics does not have a free version and does not offer a free trial.


Free Version

No

Free Trial

No

Kissmetrics deployment and support

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • Live Online
  • Webinars
  • Documentation

Kissmetrics Features

  • Dashboard
  • Data Discovery
  • Data Source Connectors
  • Data Visualization
  • Natural Language Search
  • Predictive Analytics
  • Query Builder
  • Reporting/Analytics
  • Self Service Data Preparation
  • Self-service Analytics
  • Storytelling

View full list of Data Analysis Software

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

View full list of Web Analytics Tools

Kissmetrics Alternatives

More Kissmetrics alternatives

Kissmetrics Reviews

Read all reviews

Overall rating

4.3/5

Average score

Ease of Use 3.3
Customer Service 4.2
Features 4.2
Value for Money 3.9

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Shawn H.
Data and Strategy Analyst
Computer Software, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 24/10/2019

"Kissmetrics makes sure I can hit the curve balls out of the park"

Comments: I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Pros: Quick access to the reports that I need most
Customizable user Populations
Super fast time over time and Cohort comparisons

Cons: I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.
There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

  • Reviewer Source 
  • Reviewed on 24/10/2019
Verified Reviewer
Software Engineer
Computer Software, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 26/09/2020

"Great Tool for Tracking users Behaviour towards web based product"

Comments: Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

Pros: 1. Great tool for collecting the user interaction data towards web based products by defining user events.
2. You can easily track what are the features user liking and buying the product and from where they are abondaning it.
3. It really helps in making decisions towards the products and by performing AB tests over web based products.
4. You can easily acces the analytics data from anywhere by just logging in their site and defining your user funnel.
5. It is also easy to implement over source code of the product just need to include one javascript code and you can fire your events on every user actions.

Cons: The interface design of the admin tool is not good.

  • Reviewer Source 
  • Reviewed on 26/09/2020
Verified Reviewer
Product Manager
Financial Services, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    3 /5
  • Ease of Use
    1 /5
  • Features & Functionality
    3 /5
  • Customer Support
    3 /5
  • Value for Money
    2 /5
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 04/07/2016

"When used correctly can give great insights, though it is hard to get there"

Comments: I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Pros: Interesting insights

Cons: - difficult to install and require a lot of work
- integration with other tools isn't complete

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 04/07/2016
Verified Reviewer
Sr. Online Marketing Manager
Medical Devices, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    2 /5
  • Features & Functionality
    5 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 15/08/2017

"Amazingly helpful, but really hard to implement and maintain"

Pros: I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Cons: It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.
All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 15/08/2017
Verified Reviewer
Assistant Director of Marketing
Accounting, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 01/10/2019

"This Software is a Game Changer"

Comments: For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

Pros: The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

Cons: Some of the data isn't easy to summarize but that is really the lease of our concerns.

  • Reviewer Source 
  • Reviewed on 01/10/2019