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What Is Omnisend?

Trusted by 125,000+ businesses worldwide, Omnisend is an all-in-one email marketing automation platform built to help ecommerce brands land more sales. Convert visitors into customers, create personalized emails in minutes, and automate your email marketing. Get answers from Omnisend’s award-winning 24/7 support team in under 5 minutes and keep your sales flowing smoothly. Omnisend works with all ecommerce platforms including Shopify, BigCommerce, Woocommerce, Wix & more.

Who Uses Omnisend?

Omnisend—the ideal solution for growing ecommerce stores wanting to drive sales through email & SMS marketing. Benefit from a 1-click integration with Shopify, BigCommerce, Woocommerce & Wix.

Omnisend Software - Email marketing & newsletters made easy
Omnisend Software - Convert more visitors with highly-targeted landing pages
Omnisend Software - Actionable insights to help create more personalized messages
Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
Omnisend Software - Award-winning customer support team

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Reviews of Omnisend

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.6
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
75%
4
22%
3
2%
2
0%
Aleksej
Aleksej
CEO in Lithuania
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Save time & money with Omnisend

5.0 2 months ago New

Comments: I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday.

Pros:

Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.

Cons:

Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.

Omnisend Response

2 months ago

Thank you for your thoughtful review! We’re thrilled to hear that you find Omnisend easy to use and that our segmentation builder and unique discount codes are working well for you. We appreciate your feedback regarding the advanced features and reporting & analytics—your insights are invaluable as we continue to enhance our platform. It’s great to know that you’ve been successfully using Omnisend for your agency and with your clients. If you ever have more suggestions or need assistance, feel free to reach out. Happy marketing!

Megan
Marketing Specialist in US
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Love Omnisend!

5.0 2 months ago New

Comments: We have loved working with Omnisend, the quarterly meetings are helpful to give us new things to try and strategies to implement. They also ask for our opinion on features we would like to see and take them back to the developers and overall we've seen positive changes come from that.

Pros:

I love the email builder, it's very easy to work with and understand. Also their customer support is AMAZING. If an issue arises they are quick to respond and help us figure out the problem. They also are continuing to integrate with apps that shopify uses and we've been enjoying the benefits of that.

Cons:

Our company really loved the scratch and win feature and it was removed when the builder was upgraded. Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers.

Omnisend Response

2 months ago

Thank you for your enthusiastic feedback! We’re delighted to hear that you love our email builder and that our customer support has been so helpful. We appreciate your input about the scratch and win feature and the mobile-only button—it’s valuable feedback like yours that helps us improve! We’re glad our quarterly meetings and new strategies are benefiting you as well. If you have any more suggestions or need assistance, don’t hesitate to reach out. Happy emailing!

Eli
Director of Marketing in Canada
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Cost effective email marketing

3.0 2 years ago

Comments: I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

Pros:

We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

Cons:

This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

Fredrick
Fredrick
Director in UK
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

A Must-Have Tool for Efficient Email Marketing Automation

5.0 2 months ago

Comments: Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts.

Pros:

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Cons:

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Omnisend Response

2 months ago

Thanks for the fantastic review! 🎉 We’re so glad to hear that Omnisend has become a go-to tool for your agency. It sounds like you’re really making the most of our automation features and that you’re not afraid to dive deep into email campaigns—kudos to you! If you ever need anything or have suggestions for those advanced features, don’t hesitate to reach out. Here’s to even more successful campaigns ahead! 🚀

James
Marketing Specialist in Canada
Consumer Goods, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Our go to for email campaigns, sign-up forms and simple marketing automations

5.0 2 months ago New

Comments: Overall I am very happy and use it regularly. It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.

Pros:

The email builder is easy to use and the automations are straight-forward and easy to setup.

Cons:

I would like to be able to see orders from all campaigns and automations in one place. I find it is a bit of work to jump between all the active automations and recent campaigns to see which one drove sales. Cost of SMS is higher than other providers, which has prevented us from using the SMS more.

Omnisend Response

2 months ago

Thank you for your fantastic review! We’re thrilled to hear that Omnisend has become your go-to tool for email campaigns and automations. Your feedback about viewing orders from all campaigns in one place and the SMS pricing is invaluable, and we’ll look into improving those aspects. We’re glad you found the transition from HubSpot worthwhile! If there’s anything else we can do to enhance your experience, just let us know!

Stephan
Digital Marketing Manager in US
Sporting Goods, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

The best features and service all in one platform

5.0 2 months ago New

Comments: My experience has been spectacular and my business has seen immense growth since using Omnisend.

Pros:

The customer service and featured integrations with Shopify, Facebook, and Smile.io.

Cons:

For advanced users accustomed to creating custom HTML forms, it can be tricky to integrate additional functionality at first.

Omnisend Response

2 months ago

Thank you for the amazing review! We’re thrilled to hear that our customer service and integrations have helped your business grow. We appreciate your feedback on HTML forms, and our team is always here to assist you with any challenges. Thanks for choosing Omnisend over Mailchimp—we’re excited to have you on board! 🎉

Eve
director in Australia
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best decision for our small business

5.0 2 months ago New

Comments: Customer service is always amazing, they never leave you stranded. QUestions got answered quick!

Pros:

Easy creating email and workflow, the company also keep improving their service very quick!

Cons:

The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price

Omnisend Response

2 months ago

Thank you so much for sharing your experience! We’re thrilled to hear that Omnisend has been a great fit for your small business and that you find creating emails and workflows so easy. We’re constantly working on improvements, and we really appreciate your feedback on Shopify connectivity. It’s fantastic to know our customer service team has been quick to support you. If there’s anything else we can do to make things even better, don’t hesitate to reach out!

Zenia
coo in US
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Omnisend Baddieville Review

4.0 2 months ago New

Comments: Overall it has been great and the support is always there when needed.

Pros:

It is easy to use. They have pre-set templates to choose from. Easy to read and understand reports and able to create custom segments for audience.

Cons:

it does not show open rates for the SMS messages. This is vital to know how the texts are performing

Omnisend Response

2 months ago

Thank you for the fantastic review! We’re thrilled you find our platform easy to use and appreciate our templates and reporting features. We understand that SMS open rates are important; unfortunately, SMS technology doesn’t yet support tracking pixels to report opens. But rest assured, our team is always working on enhancements to give you the best possible insights. Thanks for choosing Omnisend over Klaviyo, and remember—we’re here to support you whenever you need us! 🎉

Verified Reviewer
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Overall a very good and Value for money product

5.0 2 months ago New

Comments: Overall I am happy with the product. All the features are easy and simple to use.

Pros:

It was the most value for money product with all the features one would want with its CRM system.

Cons:

The time taken to propagate emails can be optimised a bit more.

Omnisend Response

2 months ago

Thank you so much for your thoughtful review! 😊 We’re glad to hear that you find Omnisend to be a great value for money and that our features are working well for you. We appreciate your feedback regarding email propagation time, and we’ll definitely take that into consideration as we continue to improve. If you ever have any questions or need assistance, don’t hesitate to reach out. Happy emailing! 📧✨

Verified Reviewer
Verified LinkedIn User
Luxury Goods & Jewelry, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Easiest CRM software

5.0 2 months ago New

Comments: Great team and easy to use interface. The UI is great but additional work is needed to make integration into ecommerce stores and platforms.

Pros:

Incredibly easy to format, plenty of customisable templates and features available.

Cons:

Tricky to embed into Shopify website and analytics data is often incorrect.

Omnisend Response

2 months ago

Thank you for sharing your thoughts! We’re glad to hear you’re enjoying the ease of use and customization options. We appreciate your feedback on Shopify integration and analytics, and we’ll keep working to improve that experience. It’s great to know our pricing and setup hit the mark for you too!

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Our #1 choice for email marketing for our clients

5.0 2 months ago

Comments: We’ve been using Omnisend for over 5 years and recommend it as our #1 email marketing platform due to the personalized support and learning resources. The ease of use is perfect for anyone looking to get started with email marketing in a quick and highly effective way.

Pros:

Working with our CSM and strategizing how we can improve our email marketing for our clients each month. I also love the customer support and how helpful the team is with all of my questions and product feature requests.

Cons:

Limited integrations with tools such as Yotpo.

Omnisend Response

2 months ago

Thank you for making us your #1 choice for email marketing! 🎉 We’re thrilled to hear you’ve had such a positive experience with our CSMs and support team—it’s always a pleasure helping you strategize and grow. We hear you on the integrations and are always exploring ways to expand our integrations. Five years strong and counting—here’s to many more campaigns and wins ahead!

Jenna
Jenna
Brand Manager in UK
Verified LinkedIn User
Apparel & Fashion, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great value and service

5.0 2 months ago

Pros:

Super easy to use and set up with lots of options for segmentation/automation at a reasonable price point. The support is excellent too.

Cons:

While the pre-designed email templates could be much better, it's very easy to create your own customised templates, which I found much more effective for our brand.

Omnisend Response

2 months ago

Thanks a ton for the review! We’re thrilled you found Omnisend to be a great fit for your business—especially with those segmentation and automation features. We hear you on the templates, but we’re glad you’ve made them work your own magic. Always here if you need us, and we’ll keep the improvements coming! 😊

Gloria
Gloria
CEO in US
Verified LinkedIn User
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Satisfied customer

4.0 2 months ago

Comments: pretty good and am satisfied, but some functionality could be improved

Pros:

Good templates easy to use, good reports

Cons:

No individual drip functionality, no easy copying of sequences for more channels

Omnisend Response

2 months ago

Thanks for the shout-out! 🌟 Glad to hear you’re satisfied with our templates and reports. We’re working hard to make your marketing experience smoother, and your feedback helps us prioritize what to tackle next. Stay tuned for more improvements!

Xiomara
Operations Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Omnisend for the win!

5.0 2 months ago

Comments: We really enjoy using Omnisend. It's very easy to navigate and really has helped us with sending out more emails.

Pros:

I like that they are constantly adding new features to improve the quality of the platform and the user experience.

Cons:

I don't really have a con. In the almost 3 years that i've been using it, I think i've only had one issue and customer service was very helpful.

Omnisend Response

2 months ago

Thanks a million for the glowing review! 🎉 We’re over the moon to hear that you’ve been enjoying Omnisend for nearly three years! It sounds like our updates are working like magic for you. If customer service were a sport, we’d definitely be going for gold! 🥇 Here’s to many more emails sent and smiles shared—let’s keep the good vibes rolling!

Asif
Founder in UK
Cosmetics, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Most Definitely Recommend!

5.0 2 months ago

Comments: Overally a very good experience with Omnisend and I've recommended it to many people who are looking for alternatives to some of the more common but more expensive solutions.

Pros:

Super simple to use and very well priced. Support is always helpful too.

Cons:

No cons at the moment. I get exactly what I need from an email marketing platform.

Omnisend Response

2 months ago

Thanks for the glowing recommendation! 😊 We’re thrilled to hear you find Omnisend easy to use and well-priced. It’s great to know we’re hitting the mark for you! If you ever need anything, just give us a shout. Cheers to more successful email campaigns ahead! 🎉

Fay
Dir of Ops in US
Food Production, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

It's useful!

5.0 2 months ago New

Comments: Our experience overall is great! It's a great tool and we like using Omnisend. I recommend it to other companies, as well.

Pros:

Seems to work well! We are able to send emails and communicate with customers effectively,

Cons:

It's a little less user friendly since changes were made. I feel like I can't add what I'd like as easily. Perhaps I just need to spend more time learning the new system.

Omnisend Response

2 months ago

Thank you for your feedback! 🌟 We’re thrilled to hear that you’re finding Omnisend useful and effective for your communication needs. Change can be a bit tricky, but we’re here to help you every step of the way! If you ever have questions or need tips on navigating the new features, feel free to reach out. We appreciate your recommendation to other companies, your support means the world to us! Keep up the great work! 😊

Greta
Founder in UK
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great Email Marketing for Ecommerce

5.0 10 months ago

Pros:

The data and insights it provides on customers, orders, behaviours and experience.

Cons:

The limitations with the design templates.

arturs
Email Marketer in UK
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Extremely effective! No problems

5.0 2 months ago New

Comments: Very easy to integrate apps, manage flows and switch accounts to work on different stores. Love it!

Pros:

I liked how easy it is to use and manage, the best part is how easy the abandoned flows are to create. No coding experience is needed and there are never any issues. Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional help blogs Omnisend provides. Their support team is unmatched a 10 out of 5 stars from me!

Cons:

The analytics could be improved so I can see more than just the last mon of results, additionally, a text-based email would be great to add to some of my flows as a more personal touch.

Omnisend Response

2 months ago

Thank you for the amazing review and the 10 out of 5 stars! We’re thrilled to hear how easy you find Omnisend to use, especially for abandoned flows and strategy building. Your feedback on analytics and text-based emails is much appreciated—feel free to reach out to our support team, as they might be able to help with adding text-based emails to your flows! Thanks for being part of Omnisend! 😊

Fiona
Owner in UK
Retail, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great for a Small Business

5.0 2 months ago New

Comments: Great easy to use and not complicated like klaviyo and you always get back to me and help in any way you can.

Pros:

the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis.

Cons:

cost wish it was a bit cheaper for a small business

Omnisend Response

2 months ago

Thank you for the fantastic review! We’re thrilled to hear that you find Omnisend easy to use and that our customer service has been helpful in driving sales for your business. We appreciate your feedback on pricing and will keep it in mind as we grow. Thanks for making the switch from Klaviyo, we’re glad to have you with us! 😊

Tessa
Owner in US
Luxury Goods & Jewelry, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great Service!

4.0 2 months ago New

Comments: I’ve enjoyed Omnisend for my small business! While I am not personally the greatest at running email campaigns, setting up customized email automation has been life changing.

Pros:

I love the statistics Omnisend provides regarding my email campaigns and the ease of creating and sending out new email campaigns. I also love that there are detailed instructions available to help automate custom emails for customers.

Cons:

I wish there were more options for design creation, and I wish it were easier to resend order confirmation emails for my store. There have been multiple times I’ve been asked to resend the confirmation and I can’t seem to resend the original email.

Omnisend Response

2 months ago

Thank you so much for your kind words! We’re happy to hear that Omnisend’s statistics and email automation features have been helpful for your small business. We appreciate the feedback on design options and resending order confirmations, your input is always valuable as we continue to improve. If you need any help navigating those features or anything else, our support team is always here to assist!

Maria
Customer Support Manager in UK
Management Consulting, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Business Marketing Made Easy With Omnisend

5.0 3 months ago

Pros:

With Omnisend, we enjoy great marketing features. From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level.

Cons:

With Omnisend, there has been no disappointments.

Omnisend Response

3 months ago

Thank you so much for the fantastic review Maria! We're thrilled to hear that Omnisend has been instrumental in taking your business to the next level with our marketing features. It's great to know you're enjoying our email marketing and automation capabilities. And no disappointments? That's music to our ears! 🎶 If you ever need anything, feel free to reply. We're always happy to help!

Alvaro
CEO in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best automation software for ecommerce

5.0 2 months ago New

Pros:

User friendly platform, quick support, easy integration process.

Cons:

The integration with prestashop isn't the best yet

Omnisend Response

2 months ago

Thank you for your kind words! We’re thrilled to hear that you find our platform user-friendly and our support team quick to respond. We appreciate your feedback on the PrestaShop integration—it’s definitely on our radar, and we’re working hard to enhance that experience. If you have any other suggestions or need assistance, feel free to reach out.

Verified Reviewer
Verified LinkedIn User
Sports, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great email product

5.0 2 months ago

Comments: I love the product, it’s helping or business grow with emails. Also customer success team is very helpful.

Pros:

Ready to create comments, make segment and send trusted emails.

Cons:

Unable to use some items in local language.

Omnisend Response

2 months ago

Thank you for sharing your thoughts! 🌟 We’re thrilled to hear that our product is helping your business grow—talk about email magic! ✨ We understand the importance of using local languages and appreciate your feedback. Our customer success team is always here to help, so if you have any specific requests or need assistance, feel free to reach out! Keep up the great work with your email campaigns!

Debra
Debra
Owner in US
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Positive Experience

5.0 2 months ago

Comments: Smooth integration, quick response time to any questions

Pros:

Very dependable and continues to improve their service and new products

Cons:

The only thing at this time would be if there were more reports and an automatic notice when an item out of stock is signed up for

Omnisend Response

2 months ago

Thank you for sharing your positive experience with us! 🌟 We’re glad to hear you find our service dependable and continuously improving. We’re excited to let you know that we’ll be introducing new reporting options soon! If you ever have more questions or need assistance, we’re just a message away!

Michael
Michael
VP Marketing in US
Verified LinkedIn User
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A great way to send emails

5.0 2 months ago New

Comments: It's a superior quality and great program with excellent reporting.

Pros:

The professional look that the program provides to the email recipients.

Cons:

It's a bit cumbersome adding pictures and logos.

Omnisend Response

2 months ago

Thank you so much for the feedback! We’re glad you’re enjoying the professional look Omnisend gives to your emails. We hear you on the image and logo process—it’s something we’re always looking to improve for a smoother experience. Happy to hear the reporting features are working well for you, and we’re here if you ever need assistance!