What Is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

Who Uses HubSpot CRM?

The HubSpot CRM is built for growing teams. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.

Where can HubSpot CRM be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • Yes, has free version

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at N/A.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot CRM videos and images

HubSpot CRM Software - HubSpot CRM sales pipeline
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HubSpot CRM video
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - 2
HubSpot CRM Software - 3
HubSpot CRM Software - 4
HubSpot CRM Software - 5

Features of HubSpot CRM

  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Scheduling
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Management
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Contract/License Management
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Document Management
  • Document Storage
  • Email Management
  • Email Marketing
  • For Financial Institutions
  • For Mac Devices
  • For Startups
  • For iPad Devices
  • Interaction Tracking
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation
  • Mobile Access
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Predictive Analytics
  • Project Management
  • Quotes/Estimates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Pipeline Management
  • Scheduling
  • Search/Filter
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Third Party Integrations
  • Third-Party Integration
  • Workflow Management

HubSpot CRM Alternatives

SugarCRM is one of the world's leading CRM solutions, ideal for organisations with between 20 to 10,000 employees across all industries
Integrated business management solution that automates financial, customer relationship and supply chain processes.
130,000+ customers in 170 countries use ActiveCampaign to automate their marketing, from contact management to email personalization.
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
monday.com is a cloud Work OS, where teams run their projects and everyday work, whether they are in the office, home or on-the-go. Learn more about monday.com
High-end solution designed for effective collaboration, communication, social networking, and workflow and knowledge management. Learn more about Bitrix24
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Zendesk provides the complete customer service solution that’s easy to use and scales with your business.
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.

Reviews of HubSpot CRM

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.3
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Elizabeth
Elizabeth
Senior Director Of Digital Marketing in US
Verified LinkedIn User
Retail, 5,001-10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Improve the relationship with your customers

5.0 2 months ago

Comments: It is an automated software that will help you with the organization of your company's activities, you can schedule appointments, schedule a client with an advisor, broadcast messages, create notes on each client, send mass emails, make calls, you can create tasks to have the optimal follow-up of this client, history of orders placed.

Pros:

I like HubSpot because it's a complete CRM platform, you can organize your sales, marketing campaigns, customer service. This software will help you with the business growth strategy through marketing techniques. It has several plans and different costs. You will be able to obtain information in graphs of the statistics, access your contacts that are being created (clients, prospects), you can assign advisors to attend to each client. Something that I can highlight is that it has a free version in which you can use several tools, ideal for those who want to see how it works, and then there is the Enterprise version, which is the most complete and to handle more contacts.

Cons:

It is a platform with many functions and at first it can be difficult to understand, it would be nice if it had more tutorials on the platform to guide you through the different tools

Verified Reviewer
CEO in US
Verified LinkedIn User
Computer Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Great CRM for startups

4.0 2 months ago New

Pros:

I like the knowledge base HubSpot has built around their software. It helps a lot in maximise the value of it.

Cons:

The analytics in HubSpot is my least favourite feature. Very difficult to configure.

Alternatives Considered: Pipedrive and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Because we wanted something more robust

Switched From: Google Sheets

Reasons for Switching to HubSpot CRM: Because of recommendation we’ve got from the industry

Valerie
Project Manager in US
Design, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Overall... Meh

3.0 2 months ago

Comments: If you're using hubspot for the advanced features (sales pipeline, MAP, etc) and just need a CRM to house some data, Hubspot CRM is ok. If you utilize your CRM in an in-depth way with custom fields & reporting, HubSpot may feel like a downgrade. It was also a huge lift for us to manually import every field into HubSpot. We had 3 -4 imports (to write data and then overwrite other data) per type of information from Zoho over to HubSpot it was very cumbersome and less than ideal.

Pros:

It houses all of our data and I do believe that the additional features (MAP & Salespipeline) are helping our sales and marketing teams to be more effective in their jobs.

Cons:

If you've used a true CRM before, you'll notice that hubspot was not setup as a CRM initially. It was an add-on that they've done an ok job at. If you use the CRM day in and day out - it's cumbersome. Data is housed in ways that makes a user click 3 - 4 times just to find a field. We had Zoho before moving to Hubspot. The data was held in a much more user friendly way and the reporting was more robust.

Avash
Avash
IT Director in Nepal
Verified LinkedIn User
Information Technology & Services, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Easy to Use Popular CRM for Small Businesses

5.0 3 months ago

Comments: Hubspot CRM is an awesome CRM that I have set up for many of my clients with small businesses. It is easy to deploy, implement and maintain. It is also easy to teach to clients and there is low learning time. While not the most powerful CRM, it is surely the best CRM for small businesses. I highly recommend Hubspot CRM to every small business.

Pros:

The best thing about Hubspot is that it's a very popular CRM software so if you run into any problems - you can easily find someone to help you. Also, there are a lot of tutorials available online from where one can easily learn Hubspot CRM. Another thing that I like very much about Hubspot CRM is that it has a free plan which can be highly beneficial for small businesses and startups. Even the free plan is competitive with paid plans of other CRMs. Another pro about Hubspot CRM is its intuitive workflow and user interface that makes it very easy to learn and use. Hubspot CRM is the easiest CRM I have ever used - even someone with below-average knowledge can use Hubspot easily with proper training. Also, there are a lot of integrations available like WordPress integration which is very useful for small businesses.

Cons:

There aren't many advanced features available with Hubspot CRM so it may not be very useful for large businesses. Also, there is a free plan and there is quite an expensive plan - I wish there was something in the middle as not everyone can afford it. However, one can start with a free plan and move to a paid plan when needed so that's a plus.

Alternatives Considered: Dynamics 365

Reasons for Switching to HubSpot CRM: Hubspot was recommended by many of my co-workers and also has a free plan.

Verified Reviewer
Head of Sales in US
Verified LinkedIn User
Information Technology & Services, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

HubSpot is a nice change from SFDC

5.0 2 months ago New

Comments: HubSpot provides all the fields, plus ability to customize/add the fields we need, to add/track/measure customer touch-points and overall customer service management.

Pros:

HubSpot provides out of the box features for tracking, lead management, and reporting. It's built with the end-user in mind. I love that I don't have to have a FTE HubSpot admin onsite to make these things happen.

Cons:

HubSpot puts the primary emphasis on Contacts, where I believe it should be on Companies. We're signing up businesses, not individuals.

Alternatives Considered: Zoho CRM, Pipedrive and SugarCRM

Reasons for Choosing HubSpot CRM: More out of the box features that didn't require an onsite admin, better ROI on cost

Switched From: Salesforce Sales Cloud