Who Uses Later?

Designed for businesses of all sizes, it is a cloud-based marketing platform that helps users schedule, search and repost stories and campaigns on Instagram.

What Is Later?

Cloud-based platform that helps you plan, manage and schedule your visual social media posts and marketing campaigns on Instagram.

Later Details

Later

https://later.com

Founded 2014

Later Pricing Overview

Later has a free version and does not offer a free trial. Later paid version starts at US$9.00/month.

Starting Price

US$9.00/month

Free Version

Yes

Free Trial

No

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Mobile - Android Native

Training

Webinars

Documentation

Support

Online

Later Features

Social Media Marketing Tools
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Later Reviews

Showing 5 of 203 reviews

Overall
4.4/5
Ease of Use
4.4/5
Customer Service
4.2/5
Features
4.2/5
Value for Money
4.4/5
Kayla S.
Social Media and Digital Marketing Specialist
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 12/09/2019

"Tons of features!"

Comments: Overall, I do really enjoy Later. I think it's appropriately priced and has great features that many other scheduling apps don't. Most important of all - it allows you to schedule Instagram stories which is VERY important nowadays in social media marketing.

Pros: I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan.

Cons: It's a bit tricky to use and not the most user-friendly. I haven't been able to dive too deep into the tutorials but I hope to have time soon enough.

  • Reviewer Source 
  • Reviewed on 12/09/2019
Darien C.
Youth Pastor
Religious Institutions, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    4/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 21/01/2020

"Well designed Social Media Management platform with a fatal flaw"

Comments: Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Pros: Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Cons: While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted. With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram. As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

  • Reviewer Source 
  • Reviewed on 21/01/2020
Pj G.
Founder
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 01/05/2020

"Great Scheduler for FB and IG"

Pros: Later's best feature is planning your posts on IG and FB, and seeing how these would appear on your feed. This makes it easier to curate the feeds of businesses. It also allows you to schedule the first comment, and this is useful for whenever you want to use hashtags and don't want to mess up the caption. It is also easy to collaborate with clients because you can send them a link to the calendar and they do not need a Later account to collaborate with you.

Cons: The only downside to this software is the necessity to refresh your connection tokens way too often. Also, there is no option to save posts as drafts.

  • Reviewer Source 
  • Reviewed on 01/05/2020
Laura P.
Production Coordinator
Media Production, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
    2/5
  • Ease of Use
    2/5
  • Features & Functionality
    2/5
  • Customer Support
    2/5
  • Value for Money
    1/5
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Reviewed on 19/09/2019

"More a scheduling app that anything else"

Comments: I think it's a good tool to schedule posts os stories that you have previously designed and edited. It'd not very helpful when it comes to tag or mention a large number of people which is quite important if you collaborate with lots of different teams and accounts in your business.
Overall, it'd be more helpful if the usability was a bit more similar to what you find on Instagram, however I guess it's just a question of getting used to it (although the predictive keyboard would be a great help).

Pros: Later is quite useful to have an idea of what your progression is in terms on followers and reactions.
What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view.
Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed.
It doesn't overcomplicate things which is very handy.
Customer service is also really good.

Cons: All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together).
One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone.
I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people).
I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram.

  • Reviewer Source 
  • Reviewed on 19/09/2019
Liz G.
Marketing
Marketing & Advertising, 51-200 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 08/05/2020

"Great Social Media Tool!"

Comments: Later not only is a great platform to have to keep consistent with scheduling social media content, but they also have a blog with lots of resources and articles about marketing. They keep relative with the social trends and new updates within the social platforms to help give insightful tips!

Pros: Later is very user friendly and they make it so easy to schedule out content for Instagram! I really like how they have the option to share a calendar link of what upcoming posts you have scheduled. I use that all the time to share upcoming social content with my team!

Cons: I wish I could schedule out other social media platforms as well on Later, besides just Instagram. This tool is great otherwise.

  • Reviewer Source 
  • Reviewed on 08/05/2020