Semrush

Best keyword and seo audit tool for me.

Comments: Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report.
How can i improve website rank, any amatures can understand.
User interface and learning curve is very easy, even amatures can do well.

Pros:

Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others.

Cons:

I did not fins any lacking in this software. In this price range it gives a lot.

Best in class SEO tools

Comments: We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.

Pros:

SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.

Cons:

Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.

An Essential Tool for Digital Marketing

Comments: Overall, my experience with Semrush has been positive. It's a powerful tool for improving digital marketing performance.

Pros:

Very useful tool for digital marketing!!

Cons:

The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses.

Do you like micro-transactions and predatory billing? SEM RUSH is for you.

Comments: AWFUL. It's a great product but being nickeled and dimed gets old.

Pros:

It's probably the best engine for research on a host of topics from keywords to competitor traffic. The tools are fantastic and the data is immense. They just put it behind micro-transactions, and trying to generate any report with any level of depth requires their highest tier for $600/M or $7K per year to generate the reports. If you are a small or mid sized business, prepare to either pay the fulll price or be extremely frustrated that every report you want to pull is behind a pay wall. Youll get an error message after spending 30 minutes setting up a report, and they just hope you'll pay through the nose.

Cons:

Do you like the feeling of being farmed for every dollar you have? Do you like mico-transactions and everything being blocked if you aren't in the highest subscription tier? SEM Rush is the micro-transaction and subscription BS model on steriods.

Powerful SEO all-rounder

Comments: I use semrush mostly for it's domain overview and keyword functions. It helps me to quickly assess competitors and potential clients, as well as for researching on-page topics. I'm very happy with my experience with on-page and technical SEO tools, though the off-page tools feel less powerful. I also use the local SEO package, though am considering switching to more custom products elsewhere.

Pros:

All in one tool that gives me a deep understanding of my work

Cons:

A little expensive and the link & on-page suggestions don't feel useful to me.

Alternatives Considered: Ahrefs

Reasons for Switching to Semrush: keyword analysis toolkit & agency reporting abilities