Who Uses SEMrush?

SEO Professionals, PPC Professionals Social Media Managers Public Relations Professionals Content Marketers and more!

What Is SEMrush?

SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.
With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online

SEMrush Details

SEMrush

https://www.semrush.com

Founded 2008

SEMrush Pricing Overview

SEMrush has a free version and offers a free trial. SEMrush paid version starts at US$99.95/month.

Starting Price

US$99.95/month

Free Version

Yes

Free Trial

Deployment

Cloud, SaaS, Web

Training

In Person

Live Online

Webinars

Documentation

Support

Business Hours

Online

SEMrush Features

Competitive Intelligence Software
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
A/B Testing
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Keywords
Rank Tracking

SEMrush Reviews

Showing 5 of 898 reviews

Overall
4.6/5
Ease of Use
4.3/5
Customer Service
4.4/5
Features
4.6/5
Value for Money
4.3/5
Brooks M.
Digital Marketing Specialist
Marketing & Advertising, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 20/11/2019

"Truly an all-in-one digital marketing platform"

Comments: We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros: A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons: The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

  • Reviewer Source 
  • Reviewed on 20/11/2019
Eligreg L.
SEO Content Manager
Furniture, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 15/08/2019

"A SEO tool for those who want to get things done"

Comments: I got a taste of everything SEMrush can do after attending one of their great seminars (they're really good at content marketing and that includes events), that made me purchase the tool and I'm in a hurry to make my money's worth of SEO audits.

Pros: Everything around SEO and content marketing gets absolutely DONE. SEMrush really goes out of its way to help the user (and more importantly, every business owner) get the results they want with every single tool they can think of. From SEO auditing (in seconds) to Social Media Marketing, SEMrush is the tool to handle all your inbound efforts.

Cons: As a freelancer SEO consultant, SEMrush can get a bit pricey for the work I do. For businesses is great, but us the freelancers take the punch with the pricing, given the frequency of our income.

  • Reviewer Source 
  • Reviewed on 15/08/2019
Verified Reviewer
Online Business Director
Marketing & Advertising, 13-50 Employees
Used the Software for: Free Trial
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    3/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 07/05/2020

"Tons of features for a high price"

Comments: Keyword position tracking is great, although limited in free version. Even though I would love to use it in full, it's not even close to being affordable for our business -- keeping in mind that this tool is only one of the many needed to run a successful digital business. And one of the most expensive ones.

Pros: It has a ton of features and is very customizable, with a vast array of possibilities. You can build an incredible dashboards to oversee your digital efforts. The free keyword position tracking tool is very useful.

Cons: Most of the features are subscription-based, which costs a shocking $99 per month at the cheapest level, which makes it completely unaffordable for a small or medium-sized business that is not exclusively in the advertising business. We can't afford to pay 1,200 USD extra a year on dashboards and improved analytics operating a single business that has "just the regular" combination: GA, Google ads, Fb pages, Fb ads, Insta, LinkedIn, keyword tracking, other google products -- a dashboard to aggregate all this info would already be very useful, but the price is quite prohibitive (for our business in Central Europe, at least).

Vendor Response

by SEMrush on 08/05/2020

Thank you for your feedback. We deeply appreciate input from our users at all subscription tiers. SEMrush is an SaaS-based software system that offers different subscription levels based on functionality. Our pricing follows industry standard models. Please DM us your contact info and we will help identify the right subscription level for your needs.

  • Reviewer Source 
  • Reviewed on 07/05/2020
Jonny C.
SEO Executive
Financial Services, 201-500 Employees
Used the Software for: 2+ years
  • Overall Rating
    3/5
  • Ease of Use
    5/5
  • Features & Functionality
    3/5
  • Customer Support
    3/5
  • Value for Money
    2/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 21/07/2018

"An okay tool for quick SEO insights and report generation"

Comments: Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings. SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Pros: SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC. The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks. The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes. The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Cons: I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can. Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits. Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

  • Reviewer Source 
  • Reviewed on 21/07/2018
Sarah R.
SEO Specialist
Marketing & Advertising, 13-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 17/02/2020

"A must-have tool for digital marketing agencies! "

Comments: The best online visibility and analytics tool on the market!

Pros: The breadth of offerings that this software offers is unmatched in this industry. We use this every day in our agency and it provides so much value. As an SEO practitioner, I generally use the site audit tool and the keyword overview tool. Using these tools provides so much insight into our clients sites and how well they are performing. It is also very helpful at tracking the success of our various SEO initiatives. I can't imagine not using this tool!

Cons: The one thing I like least about SEMrush is the limit on the amount of keywords we can track without having to pay an extra fee. Especially considering that tracking one keyword on multiple devices counts as multiple keywords tracked.

  • Reviewer Source 
  • Reviewed on 17/02/2020