Evergage

Who Uses Evergage?

Designed for midsize to large businesses in retail, finance, travel, and other industries, it is customer data platform that allows for 1-to-1 customer engagement.

What Is Evergage?

Salesforce Interaction Studio is the leading real-time personalization and interaction management solution, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality.

Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, Interaction Studio empowers businesses to gain a comprehensive view of each one of their customers and prospects, and use that data to deliver maximally relevant, individualized experiences.

Evergage Details

Evergage

https://www.salesforce.com/products/marketing-cloud/customer-interaction/

Founded 2010

Evergage pricing overview

Evergage does not have a free version and does not offer a free trial.


Pricing Details

Contact Salesforce Interaction Studio for pricing details.

Free Version

No

Free Trial

No

Evergage deployment and support

Support

  • Business Hours
  • Online

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Evergage Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor

View full list of AB Testing Tools

  • Behavioral Analytics
  • Campaign Management
  • Customer Profiles
  • Customer Segmentation
  • Data Integration
  • Data Matching
  • GDPR Compliance
  • Personalization
  • Predictive Modeling

View full list of Customer Data Platform Software

  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization

View full list of Personalisation Software

Evergage Alternatives

More Evergage alternatives

Evergage Reviews

Read all reviews

Overall rating

4.3/5

Average score

Ease of Use 3.4
Customer Service 4.2
Features 4
Value for Money 4.2

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Eileen C.
Demand Generation Ops Manager
Computer Software, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    Unrated
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 30/11/2015
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 30/11/2015
Verified Reviewer
Media Director
51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 17/01/2018

"Evergage is a great platform to engage your customer in a personalized and strategic manner."

Comments: The ability to A|B test different website pages, communications, and messages based upon multiple datapoints, segmentation, and personalization at a reasonable price.

Pros: The software is an affordable platform which allows a marketer to A|B test and essentially personalize content on a variety of datapoints. At a previous position, we would have customers who went to click and leave the cart, be served up a 10% coupon before leaving in an effort to encourage the purchase. You can also test landing pages, and setup triggers based upon audience demographics, etc. A full suite of analytics will also be available to help you analyze the efficiency of your messages. All of this can be done across previous customer segments, or existing customer segments. Customer support is dedicated and strong.

Cons: There's not a ton to dislike about Evergage. The prices are reasonable, the support is strong, and the platform has a ton of features to allow a marketer to successfully conduct an A|B test, content/message customization, and more automated personalized ways of communication with one's target audience.

  • Reviewer Source 
  • Reviewed on 17/01/2018
Verified Reviewer
Systems and Tools Analyst
Entertainment, 1,001-5,000 Employees
Used the Software for: 1-5 months
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    5 /5
  • Customer Support
    2 /5
  • Value for Money
    3 /5
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 28/04/2020

"Could be better"

Comments: Generally it is a great tool that allows you to do great deals of things.

Pros: What amazes me about this tool are the possibilities it gives you, there are so many features and so many things this can be utilized for. The interface is quite user friendly and you get use to it pretty fast

Cons: The amount of things it allows you to do comes at the cost of some technical difficulties. Sometimes we have issues testing the prepared campaigns before going live, we have to reinstall the Chrome extension that is available multiple times to get it to work

  • Reviewer Source 
  • Reviewed on 28/04/2020
Verified Reviewer
Coordinador SEO Regional
Marketing & Advertising, 1,001-5,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    4 /5
  • Customer Support
    3 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 04/12/2019

"Good Software for Real-Time Analysis"

Pros: Evergage helps me to turn difficult tasks into simple ones. For example: helps us completely target and personalize our campaigns. It's very easy to configure! The tool has a great support team, they are available at all hours and help organizations with strategy & everyday needs.

Cons: There isn't much I dislike about Evergage. Sometimes the tool buggy and crashes. It has a medium learning curve. Initially, is hard to learn how to build learning recipes.

  • Reviewer Source 
  • Reviewed on 04/12/2019
Verified Reviewer
SEO Senior Analyst
Marketing & Advertising, 201-500 Employees
Used the Software for: 1-5 months
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 29/08/2018

"Very easy to use conversion tool ideal for small companies"

Comments: We are creating a department specialized in ecommerce within the agency where I work and we give great importance to the AB testing tools; we have used Evergage and it has been a rewarding experience.

Pros: It is very easy to create audiences and see a preview of what we are looking for as an objective. The analysis in the application is very good to check the efficiency of campaigns and based on that to adjust settings. The price quality ratio is excellent, it is not expensive for the functions it has. The support is another high point, with people willing, with advanced knowledge.

Cons: There are no cons worth mentioning, maybe the only thing I noticed is that the learning curve with some functions is a little complicated, but it is understood that to use this type of platform you must have prior knowledge in AB testing

  • Reviewer Source 
  • Reviewed on 29/08/2018