Airtable

Who Uses Airtable?

Small business and teams within larger organizations

What Is Airtable?

Airtable is the relational database for the rest of us. With a spreadsheet-like interface that anyone can use, realtime collaboration, and rich features like file attachments and reporting, Airtable is the friendliest modern database.

Airtable Details

Airtable

http://airtable.com

Founded 2013

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Airtable pricing overview

Airtable has a free version and offers a free trial. Airtable paid version starts at US$12.00/month.


Starting Price

US$12.00/month

Pricing Details

$12/user/month for the Plus plan when billed monthly. Free plan available.

Free Version

Yes

Free Trial

Yes

Airtable deployment and support

Support

  • Business Hours
  • Online

Deployment

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Airtable Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Generation
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management

View full list of CRM Software

  • Brainstorming
  • Calendar Management
  • Contact Management
  • Content Management
  • Discussion Boards
  • Document Management
  • Project Management
  • Real Time Editing
  • Task Management
  • Version Control
  • Video Conferencing

View full list of Collaboration Software

  • Contact Database
  • Contact Import/Export
  • Interaction Tracking
  • Lead Management
  • Prospecting Tools
  • Sales Pipeline Management
  • Search/Filter
  • Segmentation
  • Shared Contacts

View full list of Contact Management Software

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorisation/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

View full list of Content Marketing Software

  • Access Controls/Permissions
  • Backup and Recovery
  • Data Migration
  • Data Replication
  • Database Conversion
  • Mobile Access
  • Multiple Programming Languages Supported
  • NOSQL
  • Performance Analysis
  • Relational
  • Virtualization

View full list of Database Software

  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Customizable Branding
  • File Conversion
  • Metadata Management
  • Mobile App
  • Reporting/Analytics
  • Search/Filter
  • Version Control
  • Workflow Management

View full list of Digital Asset Management Software

  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking

View full list of Lead Management Software

  • Cataloging / Categorization
  • Customer Service Analytics
  • Customer Support Tracking
  • Email Response Control
  • Knowledge Management
  • Live Chat
  • Performance Metrics
  • Search
  • Self Service Portal

View full list of Online CRM Software

  • Collaboration
  • Idea Management
  • Milestone Tracking
  • Prioritization
  • Product Roadmapping
  • Release Planning
  • Requirements Management
  • Resource Management
  • Surveys & Feedback
  • Workflow Management

View full list of Product Management Software

  • Agile Methodologies
  • Budget Management
  • Client Portal
  • Collaboration Tools
  • Cost-to-Completion Tracking
  • Customizable Templates
  • Gantt Charts
  • Idea Management
  • Kanban Board
  • Milestone Tracking
  • Portfolio Management
  • Resource Management
  • Time & Expense Tracking
  • Traditional Methodologies

View full list of Project Management Software

  • Campaign Management
  • Client/Property Matching
  • Contact Management
  • Email Marketing
  • Interaction Tracking
  • Lead Management
  • Property Alerts
  • Referral Tracking
  • Segmentation

View full list of Real Estate CRM Software

  • Collaboration Tools
  • Create Subtasks
  • Gamification
  • Gantt/Timeline View
  • Mobile Access
  • Percent-Complete Tracking
  • Recurring Task Management
  • Reporting/Analytics
  • Spreadsheet View
  • Task Board View
  • Time Tracking
  • To-Do List View

View full list of Task Management Software

  • Access Controls/Permissions
  • Business Process Automation
  • Calendar Management
  • Compliance Tracking
  • Customizable Dashboard
  • Document Management
  • Forms Management
  • Graphical Workflow Editor
  • Mobile Access
  • No-Code
  • Task Management
  • Third Party Integrations
  • Workflow Configuration

View full list of Workflow Management Software

Airtable Alternatives

More Airtable alternatives

Airtable Reviews

Read all reviews

Overall rating

4.7/5

Average score

Ease of Use 4.5
Customer Service 4.5
Features 4.5
Value for Money 4.6

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Steve M.
Director of Digital Marketing
Nonprofit Organization Management, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    4 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 30/12/2019

"Only limited by your time and creativity"

Comments: We have about 10 different business processes that we track in Airtable. It's amazing how flexible it is, and the overall experience has been extremely smooth. It's especially easy to get new users up to speed quickly because of how intuitive the Airtable is, which is an especially difficult feat given how extensively you can customize everything. They have a great online help and video training as well.

Pros: Airtable brings actual structure to our working environment. We use for a team of 15 to track tasks, projects, and even for lightweight documentation of work done or where stuff is. I really like the flexibility and the ability to create just about anything with it and still make the finished product look nice. The UI is what people first comment on when I invite them to our shared set of bases--either "it looks great" or "this is easy" or something like that. I especially love the integration with Zapier so that if you need to go outside an Airtable base, you probably won't have to do manual entry--it can sync with your other app.

Cons: With the free version, you will hit the record limit will pretty easily. I wish they had a lower-priced plan that was above the free version, but below their much more expensive tiers.
A second huge miss is that there was really no way to do rich text. That severely limits the usefulness for using Airtable as any kind of repository for content or anything like that. Basically you convert everything to HTML markup and store it as plain text in Airtable, but like I said they have promised to fix this . . .

  • Reviewer Source 
  • Reviewed on 30/12/2019
Mayank G.
CEO, Founder
Animation, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 29/12/2020

"Airtable enables to keep track of the entire project management process"

Comments: Airtable is my favourite project management platform that provide extensive features about project management and covers all our needs during development process.

Pros: Airtable connects our team to each other during the project development process and makes it possible to work in syncronization. Project manager can define the roles and the permission of each particular team member in a very flexible way.

Cons: Customer support is late to respond to the cases that we have created in support center and pricing plans are not flexible, 4 static pricing plans are not sufficient for this kind of a feature rich platform. User should be able to select the limits in a more flexible way.

  • Reviewer Source 
  • Reviewed on 29/12/2020
Verified Reviewer
Senior Producer
Computer Games
Used the Software for: 6-12 months
  • Overall Rating
    3 /5
  • Ease of Use
    3 /5
  • Features & Functionality
    1 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 17/07/2018

"Airtable is one to watch in the future"

Comments: Airtable has very specific uses that would be hard to replicate anywhere else with another piece of software. It has many flaws and drawbacks, but once you accept them (and find ways to circumvent them) it can be quite a handy and interesting piece of software.

Pros: When I first started to use Airtable, I came away deeply frustrated with it's usability. It's sometimes slow, straightly obtuse to use and has many "pending features" that would be extremely helpful for some of the simplest of tasks. However, there came a time when I had to organise a league table for a tournament over the internet, and all of sudden, Airtable clicked. What Airtable is good at is creating a database of entries for a specific use, so for example, making an internet registration form where a user can enter data and "register" their interest in a particular thing is so quick and easy to do. I created an application form which auto stored the data into a highly organised table that I could then use however I wanted (I created a league table from the registered users with ease and shared the results of the league as the scoring progressed) - all via the internet, I don't know of a way that I could have achieved this without AirTable, Google Docs would have been a possible solution, but Airtable allows you to add attachments easily (so images, etc) as well as allowing you to manipulate (And hide) data in any way you can think of using Rollups and Lookups - two of it's most powerful features. Once you get used to it, Airtable becomes useful, and I can see myself using it again and again when I want to organise a very specific and distributed task on the internet.

Cons: Don't think this is Excel in a different disguise, it's not, it's not as adaptable and not as powerful as Excel. You couldn't use it to track a project or manage a holiday system or anything like that, but creating a full customer list for a newsletter? Yep, easy, that's the kind of thing it DOES do really well. It could use a few more features on the free tier of the software (the paid tier unlocks "blocks" - which is a strange name for plugins, which allow you to view the data in different visual ways but ultimately it's not as well integrated as it should be and therefore has a limited use) Another thing is that Airtables mobile interface is woeful compared to it's desktop version, and for some reason you can't access the desktop website via mobile. I have no idea what compelled them to make this decision but it's something they need to address in the future. The mobile layout is next to useless.

  • Reviewer Source 
  • Reviewed on 17/07/2018
Damian Y.
Administrator
Religious Institutions, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 13/10/2020

"Fully customizable database"

Comments: We use it to manage almost every single area of our weekly running. Leaders update their group's attendance online, people submit their details and photo online and as mentioned above we use it from COVID-19 health checks and contact tracing.

Pros: When the pandemic hit, within a few weeks, we had a custom-made solution which allowed members to do the health check from home and sign in and out of venues all using a QR code or weblink. We now have a COVID protocol with contact tracing and have been infection free for 5 months thanks to our AirTable App which does health checks from home and contact tracing also.

Cons: As a charity with many volunteers, if we used the paid version, it would be very expensive. We are using the free tier at the moment but will need to upgrade soon.

  • Reviewer Source 
  • Reviewed on 13/10/2020
Mario G.
CEO
Information Technology & Services, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    4 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 19/11/2020

"Do you need a database, use formulas and create automations? YOU NEED AIRTABLE"

Comments: I recommend a lot of people use Airtable and apply all the process of their companies. I'm really proud of this incredible product that i'm sure that will growth a lot (Microsoft are copying them, Google too...)

Pros: Las features of automations are AMAZING, if you use it correctly you can automate ALL your company process

Cons: Statistics and logs can be improved or tools for monitoring your services if you run it on production (like my case)

  • Reviewer Source 
  • Reviewed on 19/11/2020