Airtable

Airtable

by Airtable

Who Uses Airtable?

Small business and teams within larger organizations

What Is Airtable?

Airtable is the relational database for the rest of us. With a spreadsheet-like interface that anyone can use, realtime collaboration, and rich features like file attachments and reporting, Airtable is the friendliest modern database.

Airtable Details

Airtable

http://airtable.com

Founded 2013

Airtable Pricing Overview

Airtable starts at US$12.00/month. Airtable has a free version and offers free trial. See additional pricing details for Airtable below.

Starting Price

US$12.00/month

Free Version

Yes

Free Trial

Yes

Deployment

Installed - Mac

Cloud, SaaS, Web

Installed - Windows

Mobile - iOS Native

Mobile - Android Native

Training

In Person

Live Online

Webinars

Documentation

Support

Business Hours

Online

Airtable Features

CRM Software
Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes/Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Brainstorming
Calendar Management
Contact Management
Content Management
Discussion Boards
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing
Contact Database
Contact Import/Export
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search/Filter
Segmentation
Shared Contacts
Audience Targeting
Brand Management
Campaign Management
Categorisation/Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Access Controls/Permissions
Backup and Recovery
Data Migration
Data Replication
Database Conversion
Mobile Access
Multiple Programming Languages Supported
NOSQL
Performance Analysis
Relational
Virtualization
Asset Categorization
Asset Library
Asset Sharing
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search/Filter
Version Control
Workflow Management
Campaign Management
Interaction Tracking
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Cataloging / Categorization
Customer Service Analytics
Customer Support Tracking
Email Response Control
Knowledge Management
Live Chat
Performance Metrics
Search
Self Service Portal
Collaboration
Feedback Collection
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Release Management
Requirements Management
Resource Management
Workflow Management
Agile Methodologies
Budget Management
Client Portal
Collaboration Tools
Cost-to-Completion Tracking
Customizable Templates
Gantt Charts
Idea Management
Kanban Board
Milestone Tracking
Portfolio Management
Resource Management
Time & Expense Tracking
Traditional Methodologies
Campaign Management
Client/Property Matching
Contact Management
Email Marketing
Interaction Tracking
Lead Management
Property Alerts
Referral Tracking
Segmentation
Collaboration Tools
Create Subtasks
Gamification
Gantt/Timeline View
Mobile Access
Percent-Complete Tracking
Recurring Task Management
Reporting/Analytics
Spreadsheet View
Task Board View
Time Tracking
To-Do List View
Access Controls/Permissions
Business Process Automation
Calendar Management
Compliance Tracking
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Airtable Reviews

Showing 5 of 971 reviews

Overall
4.7/5
Ease of Use
4.5/5
Customer Service
4.5/5
Features
4.5/5
Value for Money
4.6/5
Devlyn M.
Owner
Apparel & Fashion, Self Employed
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 29/08/2018

"A spreadsheet is a spreadsheet, right? Wrong!"

Comments: I love it so much I support it financially, which is a big deal for me. I'm a very small business and a monthly subscription is always viewed suspiciously. But I love how they are constantly building in new features that make it more and more usable. Things I didn't even know I wanted until it existed. And there is a free option! I just wanted access to the premium features. I'm currently using it for:
-production queue
-development outlines and goal setting
- inventory tracking linked with vendor management
- galleries of photos incorporated on my website and on Facebook
- managing home chores and tasks
- keeping track of any number of personal and professional lists

Pros: I like this software so much that I pay for it monthly, and I don't consider 25 a month "cheap" for me. But it has been so useful that I can't imagine not having access to all the features. It's complicated to say what I like most because that entails an explanation of what it does. It basically combines spreadsheets with databases and then allows you to view your data in a multitude of customizable ways. And share just the parts you want to share, or all of it. You can also add collaborators or have clients input information directly through forms. You can take all of this and embed it on your website or on facebook. The various views can be a gallery of photos, or a more standard spreadsheet, or you can output it to lists like an address list, or set it up to print labels of just the records you want to include. You can use it for project management and production queues, keeping track of vendors or clients, sorting and updating inventories. It's really brilliant to the point that I've moved away from other spreadsheet programs, task management systems and photo gallery software in favor of using Airtable.

Cons: It's not perfect! There are a few things I haven't figured out how to do or it's fairly clunky still. But much of that is my own lack of skill in certain areas. I'd love to utilize API but I'm still too much of a novice to really figure it out. Once I do, though, I feel like it will take my website to another level. One of the features is the ability to take a group of records and output it into a format you create. It would be great if there were some templates available for this sort of thing, but I'm not even sure how that could be implemented. It could just be my own laziness!

  • Reviewer Source 
  • Reviewed on 29/08/2018
Udayan W.
Product Marketing Manager
Financial Services, 501-1,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 11/02/2020

"Google Sheets/Excel on steriods"

Comments: Overall experience with Airtable has been amazing, I think it's a brilliant product for cross team collaboration and I love the flexibility you get.

Pros: While there are a lot of things that are great about airtable, these are the ones I love the most: 1. Flexibility to do everything from project management, sprint management, and GTMs.
2. Ease of use: This is like using excel sheets so creating a new task project is basically hit enter and start typing. Obviously, the features are 10 times better on airtable.
3. The different kind of views that I can have is also brilliant, the calendar view, kanban view and my favorite.

Cons: I think the only place this tool lacks is in just pure documentation. While you can write long form content here, it doesn't feel natural or intuitive. I really wish they improve the long form text field with rich content formatting and more. One more thing which is a pain is the mobile app. Feels like an MVP but the viable is so low. I can't even add comments via the app. Quite sad.

  • Reviewer Source 
  • Reviewed on 11/02/2020
Shawn J.
Owner
Photography, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 22/03/2020

"Great Amalgamation of a Spreadsheet & Database"

Comments: I have used AirTable in several areas of my life, but the best example is with a high school program I volunteer with. We have 150 students with 15 advisors, with over 100 data points, in 20 locations. Prior to AirTable, keeping track of everything was a nightmare. Something as simple as trying to contact a student involved either all advisors adding all 150 students into their phone contact list (and update every year) or calling the lead advisor who had to look through a stack of papers to find a number. With AirTable it was as simple as typing in their name and pressing their cell number which automatically dialed them up. I could go on and on about how much AirTable has changed the way I do many aspects of my business and personal life, this was just an example to show how easy it makes things.

Pros: The fact that basically all database applications I tried were basically meant for enterprise-level businesses, and generally required a steep learning curve to even set up. I only needed basic database functionality, and to be able to easily edit single or groups of entries. AirTable solved this perfectly. Also, the team over there seem to be constantly adding on new functionality, which I see and realize that could solve problems I did not even realize I had. The best part is just how easy it is to use. I have some people on my team that are far from tech-savvy, and with a quick overview, they were even able to utilize it.

Cons: Their forms have a bit to be desired, but that is mostly just the appearance when I send them out. Also when sorting and filtering, it requires 3 or so clicks, when I think they could make it one.

  • Reviewer Source 
  • Reviewed on 22/03/2020
Verified Reviewer
Senior Producer
Computer Games
Used the Software for: 6-12 months
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    1/5
  • Customer Support
    4/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 17/07/2018

"Airtable is one to watch in the future"

Comments: Airtable has very specific uses that would be hard to replicate anywhere else with another piece of software. It has many flaws and drawbacks, but once you accept them (and find ways to circumvent them) it can be quite a handy and interesting piece of software.

Pros: When I first started to use Airtable, I came away deeply frustrated with it's usability. It's sometimes slow, straightly obtuse to use and has many "pending features" that would be extremely helpful for some of the simplest of tasks. However, there came a time when I had to organise a league table for a tournament over the internet, and all of sudden, Airtable clicked. What Airtable is good at is creating a database of entries for a specific use, so for example, making an internet registration form where a user can enter data and "register" their interest in a particular thing is so quick and easy to do. I created an application form which auto stored the data into a highly organised table that I could then use however I wanted (I created a league table from the registered users with ease and shared the results of the league as the scoring progressed) - all via the internet, I don't know of a way that I could have achieved this without AirTable, Google Docs would have been a possible solution, but Airtable allows you to add attachments easily (so images, etc) as well as allowing you to manipulate (And hide) data in any way you can think of using Rollups and Lookups - two of it's most powerful features. Once you get used to it, Airtable becomes useful, and I can see myself using it again and again when I want to organise a very specific and distributed task on the internet.

Cons: Don't think this is Excel in a different disguise, it's not, it's not as adaptable and not as powerful as Excel. You couldn't use it to track a project or manage a holiday system or anything like that, but creating a full customer list for a newsletter? Yep, easy, that's the kind of thing it DOES do really well. It could use a few more features on the free tier of the software (the paid tier unlocks "blocks" - which is a strange name for plugins, which allow you to view the data in different visual ways but ultimately it's not as well integrated as it should be and therefore has a limited use) Another thing is that Airtables mobile interface is woeful compared to it's desktop version, and for some reason you can't access the desktop website via mobile. I have no idea what compelled them to make this decision but it's something they need to address in the future. The mobile layout is next to useless.

  • Reviewer Source 
  • Reviewed on 17/07/2018
Steve M.
Director of Digital Marketing
Nonprofit Organization Management, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 30/12/2019

"Only limited by your time and creativity"

Comments: We have about 10 different business processes that we track in Airtable. It's amazing how flexible it is, and the overall experience has been extremely smooth. It's especially easy to get new users up to speed quickly because of how intuitive the Airtable is, which is an especially difficult feat given how extensively you can customize everything. They have a great online help and video training as well.

Pros: Airtable brings actual structure to our working environment. We use for a team of 15 to track tasks, projects, and even for lightweight documentation of work done or where stuff is. I really like the flexibility and the ability to create just about anything with it and still make the finished product look nice. The UI is what people first comment on when I invite them to our shared set of bases--either "it looks great" or "this is easy" or something like that. I especially love the integration with Zapier so that if you need to go outside an Airtable base, you probably won't have to do manual entry--it can sync with your other app.

Cons: With the free version, you will hit the record limit will pretty easily. I wish they had a lower-priced plan that was above the free version, but below their much more expensive tiers.
A second huge miss is that there was really no way to do rich text. That severely limits the usefulness for using Airtable as any kind of repository for content or anything like that. Basically you convert everything to HTML markup and store it as plain text in Airtable, but like I said they have promised to fix this . . .

  • Reviewer Source 
  • Reviewed on 30/12/2019