What Is Falcon.io?

Falcon.io is a unified platform for social media and customer experience management. This platform is a one-stop solution for any marketer's social listening, engagement, publishing, measuring and benchmarking needs. Falcon helps marketers deliver more personalized brand experiences across all digital touchpoints, based on enriched customer profiles. This platform features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Who Uses Falcon.io?

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.

Where can Falcon.io be deployed?

Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Brandwatch
  • Located in Brighton, UK
  • Founded in 2007
  • Phone Support
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 26 others



Falcon.io pricing

Starting Price:

  • Yes, has free trial
  • No free version

Falcon.io does not have a free version but does offer a free trial. Falcon.io paid version starts at US$108.00/year.

Pricing plans get a free trial

About the vendor

  • Brandwatch
  • Located in Brighton, UK
  • Founded in 2007
  • Phone Support
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 26 others



Falcon.io videos and images

Falcon.io Software - Audience Data
Falcon.io Software - Content Calendar
Falcon.io Software - Monitor for insights.
Falcon.io Software - Social Inbox
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Falcon.io video
Falcon.io Software - Audience Data
Falcon.io Software - Content Calendar
Falcon.io Software - Monitor for insights.
Falcon.io Software - Social Inbox

Features of Falcon.io

  • Activity/News Feed
  • Alerts/Notifications
  • Automated Publishing
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Communication Management
  • Competitor Monitoring
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Engagement Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Media Library
  • Mobile Access
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Social Integration
  • Negative Feedback Management
  • Performance Metrics
  • Pre-Approved Content Library
  • Project Management
  • Publish Scheduling
  • Real Time Notifications
  • Real-Time Chat
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Sentiment Analysis
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Survey/Poll Management
  • Task Management
  • Text Analysis
  • Trend Analysis
  • User Profiles
  • Workflow Management

Falcon.io Alternatives

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Sprout is a holistic wellbeing platform that enables and promotes a healthy and balanced workplace ecosystem.
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams.
Social media content management system for your team trusted by users all over the world to plan and publish great content.
Tools that enable marketing, comms and PR pros to monitor, analyze and influence the world around them.
Complete social media management tool for agencies and teams of all sizes. Read why Capterra reviewers love Agorapulse.
See What You Are Missing Thanks to AI-Enabled Consumer Intelligence!

Reviews of Falcon.io

Average score

Ease of Use
Customer Service
Value for Money

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

Rob R.
Rob R.
Marketing in US
Verified LinkedIn User
Market Research, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Falcon.io Review

5 9 months ago

Comments: Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.


Great program to publish and schedule your social media content - especially if you have a lot of content to publish.


It is very similar to other programs- but somewhat more expensive.

Roderick B.
Social Media Manager in UK
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great product with lots of features but be prepared to pay!

4 2 years ago

Comments: Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.


Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.


Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Alternatives Considered: AgoraPulse, ContentCal and Hootsuite

Switched From: Buffer

Reasons for Switching to Falcon.io: Number of features and ability to have multiple team members/accounts with various levels of accessibility.

Ashley D.
Sr. Communications Mgr in US
Hospitality, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source


3 2 years ago

Comments: It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.


The software is helpful to managing all social channels


There are a few features that really could be improved: -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal. -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality. -not limiting custom reports to a certain number of metrics.

Alternatives Considered: Sprout Social, Meltwater and Hootsuite

Switched From: Sprout Social, Meltwater and Hootsuite

Reasons for Switching to Falcon.io: Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes.

Hannah S.
Marketing Generalist in US
Construction, 5,001-10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

You can't go wrong with Falcon

4 4 months ago


The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too!


The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics.

Rynie O.
Marketing assistant in South Africa
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

How Falcon made my day to day life easier

5 2 years ago

Comments: Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.


The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.


I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Alternatives Considered: HubSpot Marketing Hub

Reasons for Choosing Falcon.io: Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.

Switched From: Sprout Social

Reasons for Switching to Falcon.io: - Listening