Who Uses This Software?

Any company that has a web-app and ideally offers a free trial or freemium product fits Appcues' ideal customer profile.

Average Ratings

79 reviews
  • Overall 4.8 / 5
  • Ease of Use 4.8 / 5
  • Customer Service 4.8 / 5
  • Features 4.6 / 5
  • Value for Money 4.7 / 5

Product Details

  • Starting Price US$249.00/month
  • Free Version No
  • Free Trial Yes
  • Deployment Cloud, SaaS, Web
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support Business Hours

Vendor Details

  • Appcues
  • http://appcues.com
  • Founded 2013

About Appcues

Appcues makes it easy to deliver exceptional user experiences at scale, leading to happier customers and accelerated business growth. Using our Product-Led Growth Platform, anybody can publish beautiful and personalized in-product experiences in minutes, measure the impact on key business results, and know when and how to intervene with a human touchpoint.

From IBM to OpenTable, thousands of businesses trust Appcues to deliver personalized experiences at scale throughout the user journey.

Appcues Features

  • Audience Segmentation
  • Content Creation
  • Contextual Guidance
  • Data Validation
  • In-App Training
  • Launch Management
  • Multi-Language
  • Self Service Tools
  • Surveys & Feedback
  • User Onboarding
  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization
  • Animation
  • For Mobile
  • For Websites
  • Heatmaps
  • Prototyping
  • Screen Activity Recording
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Research

Appcues Most Helpful Reviews

So glad I convinced the boss to pay for this

Reviewed on 05/12/2019
Anthony P.
Head of Product Marketing
Information Technology & Services, 13-50 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We're using it to provide a far better onboarding experience for new users. It's been great so far and we're excited as we're two months in and haven't really scratched the surface of what's possible with Appcues.

Pros: It's incredibly easy to use, the interface is nice and simple - they've prioritised this over just making it look impressive. It doesn't take much time to build impressive and effective experiences for customers. Best of all it allows me to provide the right assistance to my customers at the right time.

Cons: The installation is difficult/impossible without the intervention of a developer. It seems to be a very 'American' business in that there's an assumption that creating experiences in English is enough for most people, support for multilingual flows/checklists/NPS is an enterprise feature - which I find bizarre.

Great Onboarding Solution

Reviewed on 17/12/2018
Verified Reviewer
Training Specialist III
Computer Software, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: We discovered AppCues after making the decision to go with a third-party onboarding software instead of writing it ourselves. This gave us more flexibility in terms of who could control and publish the content (it did not have to be someone on the dev side). We did have some dev and UX involvement initially, but we are pretty much up and running independently now that we have some published flows under out belt. We've used this for onboarding trial users/new customers, feature releases, training notificaitons, and scheduled maintenance notifications so far, but the possibilities seem endless. We do plan to utilize the platform for NPS surveys in the future, but haven't tried it out yet. We have come across a bug or two along the way, but the support team has always been responsive. They have a great trial option as well when evaluating the service. For the price, it was a no brainer for us compared to their competitors and we've been very happy so far.

Cons: Would be great if they offered an "opt-out" or unsubscribe option. I do worry about users getting annoyed of seeing certain message groups, like training notifications, etc. It would also be great to have a better format for exports, especially when survey results are involved. Right now they are dumped to an excel spreadsheet which we can further manipulate, but it would be great if it were quicker and easier to get to that data.

LOVE Appcues!

Reviewed on 09/11/2018
Jessica G.
Product Manager
E-Learning, 13-50 Employees
Used the Software for: 1+ year
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We have been using Appcues to deliver our new release announcements. Being a fast growing software company, we release features usually every week or every other week. It is extremely important we keep all our clients informed and up to speed on the platform's most recent capabilities. We need to be able to easily and quickly inform people of these releases in-app and with context. Appcues has allowed us to ensure people are in the know at all times.

Pros: Appcues is a great tool. It is extremely user-friendly, allowing you to create impactful flows that help deliver messages, info and helpful tips directly to your customers. The people at Appcues have been amazing since day 1, always checking in to ensure we found success with their product. I have nothing but good thing to say about Appcues!

Cons: There are one or two UX improvements I would make but overall I can't say there is much I dislike!

Appcues is an easy and powerful tool for in system guidance

Reviewed on 01/10/2018
Dan M.
Product Manager
Real Estate, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: It provides a great way of guiding users in the system, about almost anything. With the exception of sending new data through, actually setting up new flows and in system guidance can be done by product or customer success, with no further dev effort needed.

Pros: Appcues is great, offering a simple, effective and easily set-up method to provide in-system guidance and advice. While some small developer effort is required to ensure that Appcues has the data on which you want to base showing cues, the flexibilty of the flows and the granularity with which you can control who seems them is fantastic.

Cons: That it requires any developer effort. But the amount is minimised. You're not going to get away with a highly configurable solution that doesn't require some data to be sent to customise it.
And getting data out. It's limited to relatively basic exports. This is particularly annoying when it comes to surveys done through Appcues.

Appcues = Game Changer

Reviewed on 24/05/2019
Amanda B.
Director of Customer Relations
E-Learning, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We initially used Appcues to support a freemium period we offered to all of our customers, as well as, a beta period that was targeted to a small subset of customers. From those two use cases, we saw immediate increase in engagement as well as a reduction in support tickets. We also include Appcues in our customer support process in which we analyze the common requests and design a self-service component to help deflect related tickets. We've seen between 20 - 40% reduction in support tickets in the related areas!

Pros: Appcues' simple and intuitive design makes it easy to implement and use! We were able to get up and running quickly, with little support and immediate saw results. The Appcues team is super helpful, outgoing and committed to each customer's success.

Cons: I don't dislike anything about Appcues. The product could use some enhancements to expand its functionality, such as: adding a scheduling tool, more criteria for establishing / tracking goals, and easier integration with APIs.

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