Who Uses MailerLite?
Freelancers, writers, small and mid size businesses, non-profits, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.
What Is MailerLite?
MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs.
Forget complex settings. MailerLite's user-friendly software allows you to quickly create your beautiful email campaigns, track their results, manage subscribers and unsubscribers, design custom popups and landing pages, and much more.
MailerLite has lots of helpful features and integrations, yet they manage to keep it simple and easy-to-use for everybody.
MailerLite Details
MailerLite
https://www.mailerlite.com
Founded 2005
MailerLite pricing overview
MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.
Starting Price
US$10.00/month
Pricing Details
For up to 1,000 subscribers and 12,000 emails per month - FREE
Free Version
Yes
Free Trial
Yes
MailerLite deployment and support
Support
- 24/7 (Live Rep)
- Online
Deployment
- Cloud, SaaS, Web
- Mobile - iOS Native
Training
- Webinars
- Documentation
MailerLite Features
Email Marketing Software
- A/B Testing
- Auto-Responders
- CAN SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Image Library
- Landing Pages/Web Forms
- List Management
- Mobile Optimized Emails
- Reporting/Analytics
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
Email Tracking Software
- A/B Testing
- Audience Segmentation
- Campaign Management
- Event-Based Notifications
- Location Tracking
- Team Management
Landing Page Software
- A/B Testing
- Analytics
- Customizable Templates
- Drag & Drop
- Form Builder
- Real Time Editing
- Responsive
- SEO Management
Marketing Automation Software
- A/B Testing
- Analytics/ROI Tracking
- Customizable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Scoring
- Sales Intelligence
- Search Marketing
- Segmentation
- Social Marketing
- Website Visitor Tracking
MailerLite Alternatives
More MailerLite alternatives
MailerLite Reviews
Read all reviewsOverall rating
Average score
Heather jo F.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality4 /5
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Customer Support5 /5
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Value for Money4 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 27/03/2020
"No ESP is perfect, but MailerLite comes the closest"
Comments: Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.
Pros: The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.
Cons: Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.
Vendor Response
by MailerLite on 02/07/2020
Flores, thank you for the stellar review ;) We're enthusiastic and glad to hear that we're making easier the journey of our customers. I wish you all the best for your solopreneur adventure!
Irene
- Reviewer Source
- Reviewed on 27/03/2020
Emily B.
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Overall Rating4 /5
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Ease of Use4 /5
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Features & Functionality5 /5
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Customer Support4 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 30/12/2020
"Begin Email Marketing With Mailerlite"
Comments: I switched from MailChimp to Mailerlite as the features with Mailerlite were more appealing, more professional and better value for money. I originally started with the free package for around two weeks, until my email list outgrew the free package, where I now continue to pay on a monthly basis. The income that I receive from utilizing my email list pays for the service provided by Mailierlite and I am very happy with the features/ service provided. I received great customer support from Mailerlite in regards to the issues mentioned above, and since then I have required no customer support.
Pros: I like the many features included with the software for a reasonable monthly (or yearly) fee. Such as the ability to create different groups to manage email marketing topics. I particular enjoy using the autoresponder emails feature as this is a great way to utilise email marketing and Mailerlite have a very user friendly interface, making a potentially complex task easier to carry out. I also enjoy the extra features including the landing page templates to capture new email signups.
Cons: The only issue I had with this product, and why I did not give it 5 stars, is the email deliverability rate. Whereby occasionally my automated emails were not being sent to new email signups and they were not able to complete the sign up process, being classed as unconfirmed in my email list. This was inconvenient as sometimes I would receive emails from people saying that they signed up but had not received a certain product I was offering for new sign ups. However, after researching this topic, I learnt that this is actually a common issue with most email network providers and that Mailerlite has one of the best deliverability rates overall. Therefore I have stayed with Mailerlite and I hope that this is something their software will improve on over time.
- Reviewer Source
- Reviewed on 30/12/2020
Amir S.
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Overall Rating1 /5
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Ease of Use2 /5
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Features & Functionality2 /5
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Customer Support1 /5
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Value for Money1 /5
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Likelihood to Recommend
- Reviewer Source
- Source: GetApp
- Reviewed on 03/08/2016
"My Horrifying experience with MailerLite"
Comments: My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!
Pros: You would get a Cheap service
Cons: You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.
- Reviewer Source
- Source: GetApp
- Reviewed on 03/08/2016
Maggie M.
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Overall Rating5 /5
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Ease of Use4 /5
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Features & Functionality4 /5
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Customer Support5 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 09/10/2020
"Easy to use Email Campaign Builder"
Comments: MailerLite is easy to use and their team has been very responsive. For example. when we had to upgrade our license as we had hit our subscriber count, last minute, on a Friday, I was stressing! They got our license updated quickly so I could get my time sensitive email out on time.
Pros: This software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy to use stats let me see what is working. We compare this to a response/action in another system, as our emails are targeting groups with a call to action. I also like how easy it is to copy existing campaigns and easily modify them for different segments. I can build up all my campaigns and have them scheduled to help manage our 'traffic' in our office and systems. I also found that we can set up templates once we have customized the content to help maintain brand consistency, which saves us time and ensures the necessary details are included. I like that I can easily preview and test campaigns - mostly that I can view the desktop and mobile in the browser.
Cons: I've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.
- Reviewer Source
- Reviewed on 09/10/2020
James S.
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Overall Rating5 /5
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Ease of Use5 /5
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Features & Functionality4 /5
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Customer Support5 /5
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Value for Money5 /5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 06/01/2021
"Really Solid Software and Customer Service"
Comments: Love it. Will be hard to ever leave.
Pros: Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.
Cons: I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.
Vendor Response
by MailerLite on 13/01/2021
Hi James, thank you for your lovely and. Fair feedback. I have to say the design on your Bissy Energy page is amazing!
- Lay
- Reviewer Source
- Reviewed on 06/01/2021
