--- description: Get detailed information about ActiveTrail and how it can help you meet your business needs. Learn more about ActiveTrail price, benefits, and disadvantages for businesses in Singapore. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveTrail Pricing, Cost & Reviews - Capterra Singapore 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [ActiveTrail](/software/135244/activetrail) # ActiveTrail Canonical: https://www.capterra.com.sg/software/135244/activetrail Page: 1 / 2\ Next: [Next page](https://www.capterra.com.sg/software/135244/activetrail?page=2) > ActiveTrail is an all-in-one multichannel marketing platform for email, SMS, WhatsApp, automation, and data-driven growth. > > Verdict: Rated **4.4/5** by 28 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses ActiveTrail? ActiveTrail targets e-commerce brands, SMEs, and growing businesses seeking an all-in-one marketing solution to engage customers across multiple channels and boost sales through data-driven automation ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 28 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveTrail - **Location**: Tel Aviv-Yafo, Israel - **Founded**: 2004 ## Commercial Context - **Starting Price**: US$8.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveTrail Pricing: Simple Plans, Smart Marketing Choosing the right marketing automation platform is crucial for SMBs looking to grow efficiently and engage their customers across multiple channels. ActiveTrail offers flexible and transparent pricing that adapts to your business needs, whether you are just starting or scaling rapidly. Flexible Plans to Match Your Business ActiveTrail provides three main plans: Basic, Plus, and Premium, each designed to unlock different levels of marketing power. The Basic Plan gives you all the essentials: unlimited email sending, landing pages, sign-up forms and popups, automation workflows, surveys, full API integration, segmentation with dynamic groups, A/B testing, dynamic and personalized content, professional templates, Zapier integration, and chat \& email support for one user. It’s perfect for SMBs seeking a complete email marketing solution without unnecessary complexity. The Plus Plan builds on Basic, adding advanced features like social media integration, a mobile app, webhooks, scheduled FTP imports, a smart on-site pixel, ActiveCommerce, AI-driven predictive delivery, and enhanced security features including two-factor authentication. This plan supports up to 10 users, making it ideal for growing teams that need more control, automation, and predictive intelligence. For businesses that require a high-touch, fully managed experience, the Premium Plan offers everything in Plus plus a dedicated account manager, personalized setup, migration, onboarding, monthly reports, on-demand team training, priority support, and unlimited users. This plan ensures your team maximizes the platform’s capabilities while receiving expert guidance every step of the way. Pay Only for What You Need ActiveTrail’s pricing is based on the number of contacts, giving you the flexibility to scale as your audience grows. You can switch plans anytime, ensuring that your marketing investment always matches your business stage. Annual plans also provide up to 15% savings, making it even more cost-effective for long-term growth. SMS Marketing Packages Beyond email and automation, ActiveTrail offers SMS marketing packages that let you buy exactly the number of messages you need. This pay-as-you-go model ensures that businesses can communicate with their customers efficiently without overspending. Whether you need a small campaign or large-scale messaging, ActiveTrail’s SMS packages are simple, transparent, and scalable. Why ActiveTrail is the Smart Choice ActiveTrail isn’t just about features—it’s about results. Every plan is designed to help SMBs increase engagement, drive conversions, and gain full visibility into their marketing performance. With advanced reporting and analytics, you can track what works, optimize campaigns, and make data-driven decisions that accelerate growth. The combination of email, SMS, and WhatsApp marketing in a single platform ensures that you can reach customers wherever they are, create personalized journeys, and automate repetitive tasks, saving time while maximizing impact. Custom Packages for Unique Needs For businesses with larger or more complex needs, ActiveTrail offers custom packages. Simply reach out, and the team will craft a plan tailored to your contacts, channels, and business objectives. This ensures that even the most ambitious marketing strategies can be fully supported with the right tools and guidance. Transparent, No-Surprise Pricing All ActiveTrail plans are subscription-based with no hidden fees. Taxes may apply where relevant, but what you see is what you get. Payments can be made via most major credit cards (excluding Diners). Switching between plans or scaling up is straightforward, giving you complete control over your marketing spend. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) - **Supported Languages**: English, French, German, Hebrew, Spanish - **Available Countries**: Australia, Canada, France, Germany, Israel, Mexico, Spain, United Kingdom, United States ## Features - A/B Testing - Autoresponders - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Contact Management - Conversion Tracking - Customer Segmentation - Customizable Fields - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Dynamic Content - Email Marketing - Email Tracking - Event Triggered Actions - Landing Pages/Web Forms - Lead Capture - Marketing Automation - Message Personalization - Mobile Optimization - Multi-Campaign - Multi-Channel Marketing - ROI Tracking - Real Time Editing - Reporting & Statistics - Reporting/Analytics - Responsive Web Design - Segmentation - Subscriber Management - Template Management - Third-Party Integrations - WYSIWYG Editor ## Integrations (13 total) - Adobe Commerce - Facebook Business Suite - Magento BI - Make - PrestaShop - Salesforce Marketing Cloud - Salesforce Sales Cloud - Shopify - Wix - WooCommerce - WordPress - Zapier - bSmart ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Email Marketing Software](https://www.capterra.com.sg/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.sg/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software) - [Campaign Management Software](https://www.capterra.com.sg/directory/30012/campaign-management/software) - [Email Management Software](https://www.capterra.com.sg/directory/30553/email-management/software) - [Landing Page Software](https://www.capterra.com.sg/directory/30844/landing-page/software) ## Alternatives 1. [Brevo](https://www.capterra.com.sg/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.com.sg/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [Gmail](https://www.capterra.com.sg/software/202338/gmail) — 4.8/5 (13327 reviews) 4. [MailerLite](https://www.capterra.com.sg/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.capterra.com.sg/software/31898/constant-contact) — 4.3/5 (2912 reviews) ## Reviews ### "Great email marketing\!" — 5.0/5 > **Or** | *6 June 2024* | Alternative Medicine | Recommendation rating: 3.0/10 > > **Pros**: Amazing job, good UI, love the simplicity > > **Cons**: The q/a and the help section need improvement ----- ### "A Popular and Powerful Marketing Automation Platform" — 5.0/5 > **Kavindu Githsara** | *30 December 2022* | E-Learning | Recommendation rating: 9.0/10 > > **Pros**: ActiveTrail has comprehensive marketing automation capabilities. We were able to easily create, manage, and analyze their marketing campaigns across multiple channels, including email, SMS, and social media. This can help businesses save time and resources by automating repetitive tasks and targeting their marketing efforts more effectively. Another pro is the platform's advanced analytics and reporting capabilities, which allowed us to track the performance of their marketing campaigns and make data-driven decisions. ActiveTrail also offers a range of integrations with popular CRM and e-commerce platforms, such as Salesforce and Shopify, which was very helpful for our company to manage our customer relationships and sales processes. > > **Cons**: ActiveTrail is that it may require a significant amount of setup and customization in order to fully integrate it with a business's existing systems and processes. If they can provide more tutorials or guidelines, this will not be an issue. > > ActiveTrail is a solid choice for businesses looking to improve their customer engagement and marketing efforts. Its comprehensive marketing automation capabilities and advanced analytics and reporting features make it a powerful tool for managing and analyzing marketing campaigns, although it may require a significant amount of setup and customization to fully utilize all of its capabilities. ----- ### "Really Bad Service..or no service at all\!" — 1.0/5 > **Helder** | *23 June 2021* | Business Supplies & Equipment | Recommendation rating: 1.0/10 > > **Pros**: Price is the only Pro. Integration with our site eas easy. > > **Cons**: The service is really bad\! Contact is impossible. > > The service is really bad. Contact is frustrating\! I wasted time and money. At the moment I still have an active account but I will certainly change. ----- ### "Easy to use, feature-packed email marketing program" — 5.0/5 > **Joiada** | *11 August 2016* | Recommendation rating: 9.0/10 > > **Pros**: Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile) > > **Cons**: Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation. > > I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to send emails to right now, so the cheapest package is already enough to cover my needs. The dashboard is easy to navigate and understand in general, and I doubt anyone will ever find it difficult to use. It didn't take long before I get accustomed to using it. When it comes to creating emails itself, there are five types of emails to choose from, all of which have brief and basic explanations so you can choose which one fits your particular goal for sending the email. I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose. There are a number of templates available for different business categories, too, so getting started is quite easy. But for those with background in HTML coding, I guess the HTML Editor can help in making the most of this service as you can customize your emails better. But for now I'm personally sticking with using the templates. ActiveTrail also gives the option to import contacts from an excel file or from SalesForce, but you can also create contacts within the program or dashboard itself. Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next). And oh, I also like the idea that the emails can be viewed in all types of devices, not just through desktop sites. I am yet to explore the other features such as Automations, Landing Pages, and SMS, though, but with a quick look I can say that setting up a landing page and SMS message is pretty much as easy as setting up an actual email. Automations, however, is a feature that I still need to learn more about. I wish the options and actions under this feature also have brief explanations as to what they are supposed to do (like in the five types of email I mentioned earlier). Overall I like the clean and straightforward feel of ActiveTrail and I am likely to subscribe after the free 30-day trial. ----- ### "Brilliant\! The Best Value for Money in Email Automation" — 5.0/5 > **Paul** | *7 June 2016* > > We own an art gallery in Canada and initiated online sales a year ago. Not long after we setup our first email campaign on ActiveTrail to offer customers registered to our loyalty program a 15% discount on online purchases. I quickly became enamored with the software. First, the campaign editor's user interface is easy to maneuvre and highly intuitive, subtly guiding you through the steps for creating a campaign. Beyond that, the system is feature rich, offering: - an extraordinary selection of templates and designs - storing uploaded pictures for reuse with other campaigns - a SPAM score that tells you how likely it is that your mail will be marked as SPAM - an integrated connection to Bigstock Photo - Everything is responsive, letting you fit your emails to mobile screens. As part of this first campaign, we also created a landing page using ActiveTrail's Landing Page tool to collect additional member information. Also here, the options were endless but easy to access and use. We selected a template matching the email, added a YouTube video, put in SEO keywords, and had an email sent to our marketing manager upon submission. Moreover, the system stored a list of all customers who clicked through on our page. Then came 'Automation'. ActiveTrail recently introduced 'triggers' and 'segmentation', that allow you to have something done, e.g. send a follow up mail, for specific groups of people, in response to a user action. Here's how we made use of this feature (with tremendous success): The vast majority of our clients, nearly 90%, are women between 25 and 60 who buy art for the companies they work for. Our few male patrons, are impulse buyers, usually purchasing original art soon after registering. We setup a variety of scenarios in ActiveTrail for this next campaign such as: - 'Corporate women' who register online, receive a welcome mail with upcoming events and images of a few works of art based on their designated preferences. If they click on an event, they are sent an invitation to the event. If they click on a picture an email is sent to a sales person to follow up. - When men register, private or corporate, an email is triggered to our art director so she can make personal contact. All of this is setup once, and then handled by ActiveTrail automatically. Summing it up, we couldn't be more satisfied with ActiveTrail and you will be doing yourself a disservice if you don't check it out. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.com.sg/software/135244/activetrail?page=2) ## Links - [View on Capterra](https://www.capterra.com.sg/software/135244/activetrail) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | nl | | | nl-BE | | ----- ## Structured Data