15 years helping Singaporean businesses
choose better software

What Is Advantage?

THE ONLY TRUE All-in-One purpose-built software for managing advertising agencies, creative teams, public relations firms, and marketing firms of all sizes.Almost a thousand agencies and creative teams use Advantage for Accounting, Project Management , Media Planning and Buying. Unlimited live support provided 12 hrs a day, 5 days a week. We've been helping our clients maximize productivity, efficiency and profitability for over 40 years.

Who Uses Advantage?

All-in-One purpose-built software for managing ad agencies, creative teams, public relations and marketing firms of all sizes. Finance & Accounting, Project Management, Media Planning and Buying

Advantage Software - Dashboards
Advantage Software - Mobile App
Advantage Software - Resource Management
Advantage Software - Communicate & Collaborate
Advantage Software - Media Dashboards

Not sure about Advantage? Compare with a popular alternative

Advantage

Advantage

4.2 (38)
US$498.00
month
Free version
Free trial
31
5
3.6 (38)
4.2 (38)
4.3 (38)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$50.00
month
Free version
Free trial
117
17
3.3 (319)
3.6 (319)
3.9 (319)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to Advantage

Workamajig
Top rated features
Multiple Projects
Online Time Tracking Software
Timesheet Management
ActiveCollab
Top rated features
Collaboration Tools
Project Planning/Scheduling
Task Management
monday.com
Top rated features
Customer Database
Dashboard
Employee Management
Asana
Top rated features
Performance Review Management
Project Planning/Scheduling
Task Management
Wrike
Top rated features
Configurable Workflow
Dashboard Creation
Overtime Calculation
Kantata
Top rated features
Billable & Non-Billable Hours
Project Planning/Scheduling
Time Tracking
Accelo
Top rated features
Multiple Projects
Project Planning/Scheduling
Task Management
RoboHead
Top rated features
Project Planning/Scheduling
Task Management
Task Scheduling
Productive
Top rated features
Project Planning/Scheduling
Time & Expense Tracking
Time Tracking

Reviews of Advantage

Average score

Overall
4.2
Ease of Use
3.6
Customer Service
4.3
Features
4.1
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
55%
4
18%
3
21%
2
5%
Steve
Steve
IT Support Specialist in US
Verified LinkedIn User
, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Excellent core app for us. Team loves it. Outstanding technical support.

5.0 6 years ago

Comments: Project management, accounting, workflow, routing, expenses, time tracking.

Pros:

Our entire team on one platform for projects + accounting? And people love it? Is...such a thing even possible? It is - and it is Advantage. Having worked with Quickbooks, Netsuite, Sage, Foundation and all manner of home-grown horrors... Advantage is a wondrous breath of fresh air. I'm the IT Director and have not had a single incident or technical issue with Advantage (beyond your occasional password reset). The times that I have reached out to technical support have been largely for information / usage questions as I learned. They greeted us, recognizing our number, and were enthusiastic, professional, and unbelievably swift to answer any question or to solve any issue. I love that the software is hosted (at least for us). A joy to not have to deal with local servers, network shares, etc.

Cons:

1 - long term - having 100% web based Advantage would be neat, but Citrix Receiver works perfectly on our Macs and PCs. 2 - The logins are a little weird (generic strings, rather than a custom username). Users will of course forget those, or write them on a sticky on their monitor (bad). We ended up making a chart of people's user logins and keep it in 1Password. Not a huge deal.

Eileen
Director, Operations in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Switching to Advantage was a great choice

4.0 3 years ago

Comments: Working with the Advantage team has been an amazing experience. From implementation to training, and now through regular daily use the team at Advantage has been supportive, communicative, and always willing to help. Remote training was a fantastic option for us, and left us with amazingly detailed videos to reference as we began really working with the tool. Their support staff is patient, knowledgable and can easily help troubleshoot any issue faced. We are so thrilled with the level of customer support offered to us at every turn, even when the issues are clearly user errors.

Pros:

When switching to Advantage, we were looking for a tool that allowed us to more seamlessly integrate our billing, media and project management needs all in one platform. Prior to the switch much of our media billing needed to be manually entered into the system, as all buying took place on third party sites. With the switch to Advantage, we were able to integrate our media campaigns into the Advantage software, cutting down on the manual work needed in the billing process. Additionally, we loved the project management tools, and robust reporting capabilities available.

Cons:

Any new software implementation is a challenge. There is a lot of work that goes into the setup of Advantage because it is such a robust tool. Really understanding how all the pieces fit together for your business and for the systems daily use is very important and one that must be addressed at the start of the process. We are still learning all the aspects of the impacts of choices we made during implementation. With all that said, the advantage team has been with us every step of the way to help us maximize the tool for our agency. They are always open to software enhancements, and so any minor inconveniences we have faced they have heard our feedback on how to improve it for us.

Bethany
Senior Copywriter in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Not User Friendly

3.0 5 years ago

Comments: I preferred working with ASANA

Pros:

We've been told it is a better tool for us to track how many hours everyone is using and estimate time we will need for new projects.

Cons:

We changed to this for project management and time tracking. It is one of the most frustrating interfaces I've ever seen. Nothing is intuitive. You have to click so many times to just get to the thing you need.

Advantage Software Company Response

5 years ago

Hi Bethany, Thanks for taking the time to share your experience. I'm disappointed that you're having frustrations. We released a major update to UX earlier this year and the response has been overwhelmingly positive, particularly on our time-sheet module. We want to make sure you're getting all the support you need to manage your day with our all-in-one agency management platform (Accounting, Project Management, Media). You have access to free training videos at http://usercommunity.gotoadvantage.com/, and I'd be happy to arrange for a free training call with one of our project management experts. Please feel free to respond to the notification email and I'll personally work with you to align the right resources. I'll also reach out to the designated contact at your agency to see if there's anything we can do to better support you.Looking forward to connecting! Best Regards, Jeff Thrall, CRO

Maria
Controller/HR in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

30+ years of Controller role and this is the very best product and customer service

5.0 4 years ago

Comments: I love Advantage. I have worked in other software systems (3) and implemented Advantage 2 times. You have found a way to have proper audit controls to help keep a company safe and knowledgeable in real time. I love your webinars and learning library, it allows us to grow on our own. But when we do have to call in for help, I am never disappointed by the knowledge and professionalism. Thank you

Pros:

It is solid and performs as it should. Advantage make continuous helpful updates so it is relevant. The updates are painless. But what I like the best is the customer service. I have used this company for over 20 years and I have NEVER had a bad experience. Everyone has solid background of experience and is not only helpful but polite. We joke that we have learned more about proper process controls by using the system properly. The system makes it easy to perform work controls properly.

Cons:

We are hosted - if we could export all the reports in excel or pdf easily (I have noticed many reports are being added and love it when we can email them).

Miles
Creative Director in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great support team!

5.0 4 years ago

Comments: Our experience has been great. This is a great system to help organize and build your operation into the future!

Pros:

The human component. They have a tremendous support team that really takes the time to understand your business and how you can most effectively benefit from the myriad of features both on setup and implementation. On the software side, there are a lot of options so you'll always be able to find a way to make it work the way you need it to.

Cons:

It can be quite overwhelming and confusing. There are aspects of usability that I believe require more steps than necessary. However, this is often the case with software that's built to service a variety of business types and sizes. Again, I'll point out that their staff and support are phenomenal and even in times of confusion are right there with you to guide you through and get you effective solutions to the hurdles you're encountering.