Mailchimp

Mailchimp

by Mailchimp

Who Uses Mailchimp?

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

What Is Mailchimp?

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Mailchimp Details

Mailchimp

http://www.mailchimp.com

Founded 2001

Mailchimp Pricing Overview

Mailchimp starts at US$9.99/month. Mailchimp has a free version and offers free trial. See additional pricing details for Mailchimp below.

Starting Price

US$9.99/month

Free Version

Yes

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Mobile - Android Native

Training

Live Online

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Mailchimp Features

CRM Software
Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes/Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Business Card/Badge Scanning
Calendar/Reminder System
Document Storage
Forecasting
Lead Scoring
Live Chat
Marketing Automation Integration
Quotes/Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retageting
Automated Publishing
Brand Tracking
Collaboration
Content Management
Customer Engagement
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Mailchimp Reviews

Showing 5 of 12,552 reviews

Overall
4.5/5
Ease of Use
4.4/5
Customer Service
4.2/5
Features
4.3/5
Value for Money
4.4/5
Alex P.
Marketing Communications Manager
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 03/01/2020

"Simple to use, intuitively designed and good value! "

Comments: We've used MailChimp for years with our clients. We generally choose it as the best option because many clients like to control their email marketing at certain times and they often don't have time to waste - MailChimp has a relatively short learning curve compared to alternatives and it's easy on the eye. In that sense, it offers the best of both worlds, for us and for our clients (though as mentioned, the lack of robust automation and easy to follow automation flows hold it back slightly)

Pros: - Email builder is incredibly easy to use and offers lots of functionality that's easy to grasp with a quick learning curve
- Able to create social adverts, forms, landing pages and send direct mail all from your account - it's becoming more an all-in-one marketing platform than ever with new features and changes seemly every few months
- Strong integration support makes it easy to connect most commonly used services like Google Analytics, SurveyMonkey and eCom platforms like Shopify or WooCommerce
- Easy to understand reporting that clients are able to digest quickly
- It's free with limited features, but they're generally perfectly adequate for non-power users and a small database of fewer than 2000 people
- Customer support guides are aplenty - there's lots of literature on every topic and it's very comprehensive
- Erm, 'MailChimp Presents...' - they make their own original streamable documentary shows now - and it's actually decent!

Cons: - Automations are relatively basic when considering this as automation software - alternatives like ActiveCampaign are more robust in this area, especially when it comes to complex rules and automation flow visuals
- Lack of someone to speak to when things are going wrong - you're pretty much on your own with the guides available (perfectly fine when you're IT-savvy, not so much when you aren't!)

  • Reviewer Source 
  • Reviewed on 03/01/2020
Ian A.
Digital Marketing Manager
Construction, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    3/5
  • Value for Money
    2/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 17/03/2020

"Good, but could be great."

Comments: Overall this is a good beginner Email Marketing Platform.

Pros: What I like most about Mailchimp are its easy-to-use features. Mailchimp is a little more expensive than other Email Marketing Platforms (they charge based on the size of your list) so that's something to consider. The automation and segmentation features are rather basic, so if you plan to implement a more robust automated campaign or you're looking for ways to incorporate other marketing channels like social media or PPC than Mailchimp falls short.

Cons: Mailchimp offers pretty limited and basic training or tutorial videos. What they do offer isn't really much help to Digital Marketing professionals. Additionally, Mailchimp's support is HORRIBLE!

  • Reviewer Source 
  • Reviewed on 17/03/2020
Jacob E.
Growth Marketing Manager
Marketing & Advertising, 13-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 24/02/2020

"Top Email Marketing Software"

Comments: I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!

Pros: - Easy to set up VERY quickly
- WSWYG Visual Editor is super easy to use
- They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
- Setting up full automation is relatively easy compared to other email marketing software out there
- You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time)
- It's free up to 2,500 contacts!

Cons: - Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

  • Reviewer Source 
  • Reviewed on 24/02/2020
Kenyon C.
Creative manager
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    2/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 25/11/2019

"Don't Sleep on the Monkey, its Bananas!!!"

Comments: We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros: Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons: I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

  • Reviewer Source 
  • Reviewed on 25/11/2019
Jeremiah P.
Owner
Apparel & Fashion, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 24/01/2020

"My Go-to for email marketing"

Comments: Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

Pros: Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

Cons: In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans.
2) Monthly rates have increased (although that's bound to happen at some point).
3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts).
As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

  • Reviewer Source 
  • Reviewed on 24/01/2020