What Is Mailchimp?

Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations

Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns

Who Uses Mailchimp?

Mailchimp allows over 12 million businesses of all sizes to get online and start selling, grow their audience, and confidently create effective multichannel marketing campaigns - all from one place.

Mailchimp Software - Mailchimp is #1 email marketing and automations brand
Mailchimp Software - Our Creative Assistant gets to know your brand and then creates designs for you instantly with the power of AI, helping you get more attention and traffic.
Mailchimp Software - Content Optimizer benchmarks your email content against millions of top-performing campaigns in your industry and offers data-driven suggestions to improve your results.
Mailchimp Software - Schedule, manage and measure campaigns in one easy-to-use calendar.
Mailchimp Software - 60+ Pre-built journeys to find and welcome new contacts, nurture leads, re-engage and manage contacts and recover abandoned carts

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Reviews of Mailchimp

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Rishu
Rishu
Marketing Manager in India
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

The Ultimate Email Marketing Platform

5.0 2 months ago

Comments: user-friendly interface and I think it is best in its field.

Pros:

personally liked features are:1. Drag-and-drop email builder: This feature allows users to create custom email templates without any coding skills.2. Automation workflows: Mailchimp's automation workflows allow users to create personalized email campaigns that are triggered based on user behavior or other criteria.3. Analytics: Mailchimp offers robust analytics that provides users with valuable insights into the performance of their email campaigns.4. A/B Testing: This feature allows users to test different versions of their emails to see which one performs better.5. Integrations: Mailchimp integrates with a wide range of other tools and platforms to make it easy to connect with other marketing channels.

Cons:

pricing structure is expensive as the number of subscribers increases, making it less accessible for larger businesses or those with a large email list. it can be overwhelming or confusing to use at first.

Maurice
Maurice
Online Music Promoter in Netherlands
Verified LinkedIn User
Entertainment, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp, a good but basic email marketing platform for online marketeers.

4.0 4 weeks ago New

Comments: Overall, Mailchimp is a great tool to get started in the online marketing world. Also, once you get used to the workings of Mailchimp in general, switching to the paid version can be a good choice.

Pros:

The free tier in Mailchimp is packed with valuable features. You can set up a solid online marketing campaign, with good email templates, and get great results in no time.Adding sign-up forms to your website and/or create landing pages is added in the free tier, and you can even create your own website!

Cons:

Mailchimp feels a bit off. It is difficult to explain, but it feels old. Doing simple tasks in Mailchimp, like editing a landing page or email, should be simple, but it feels difficult.This has to do with the fact that the logic behind the settings and where they are located, sometimes is not intuitive.

Ba
CEO in US
E-Learning, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good starter app for a mail list

3.0 2 months ago

Comments: Overall, if I was just starting out and needed a simple email marketing tool I would use. But, my company has grown and I need a full CRM.

Pros:

It's ease of use and simple setup made it nice to use.

Cons:

The ability to perform more sophisticated segmentation and email targeting made it weaker for my use than I would have liked.

Georgiana
Owner in Belize
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Why get Mailchimp

5.0 2 months ago New

Comments: Ovall I love it! and it helps my business grow a lot.

Pros:

Mailchimps helps to manage your business web. Mailchimp distribution is effortless and also provides transparency when used. It also captures your orders whenever you connect them to your business. The app helps to keep a tag on your account activity and is very safe. Mailchimp has all your orders and helps to keep you in touch. It also helps to create room for you to focus on your strategy. This app helps to track your orders and send notifications as well. All announcements for this app show what is happening and give you real-time reports about your business. This app makes making different orders easy because the data is easily exported. The fields also help keep your data organized and easily found.

Cons:

The only thing that I do not like is that some data goes in the Spam and I need to check it frequently.

ranu
Software Developer and AI engineer in India
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

The best among the best

5.0 2 months ago New

Comments: Their service are really awesome and easy to implement. Customers should support it and give it a try.

Pros:

This is the mailing service that is used by most of our client, the main reason is the service provided by it which really delivers mail very fast with almost negligible failures. I have implemented their APIs and integrated in CRMs like WordPress, Magento and many more. The integration really takes very less time as compare to other service providers. They also provide library and SDKs for almost all languages.

Cons:

Nothing as such as my integrations till now went very smooth and fast as compare to other one. I remember when I tried the other service provider and their docs were so poorly written that it took days to implement it.