Mailchimp
by Mailchimp
Who Uses Mailchimp?
Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.
What Is Mailchimp?
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.
Mailchimp Details
Mailchimp
http://www.mailchimp.com
Founded 2001
Mailchimp Pricing Overview
Mailchimp starts at US$9.99/month. Mailchimp has a free version and offers free trial. See additional pricing details for Mailchimp below.
Starting Price
US$9.99/month
Free Version
Yes
Free Trial
Yes
Deployment
Cloud, SaaS, Web
Mobile - iOS Native
Mobile - Android Native
Training
Live Online
Documentation
Support
24/7 (Live Rep)
Business Hours
Online
Mailchimp Features
Popular Products
Mailchimp Reviews
Showing 5 of 12,552 reviews
Alex P.
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Overall Rating5/5
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Ease of Use5/5
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Features & Functionality4/5
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Customer Support4/5
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Value for Money4/5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 03/01/2020
"Simple to use, intuitively designed and good value! "
Comments: We've used MailChimp for years with our clients. We generally choose it as the best option because many clients like to control their email marketing at certain times and they often don't have time to waste - MailChimp has a relatively short learning curve compared to alternatives and it's easy on the eye. In that sense, it offers the best of both worlds, for us and for our clients (though as mentioned, the lack of robust automation and easy to follow automation flows hold it back slightly)
Pros:
- Email builder is incredibly easy to use and offers lots of functionality that's easy to grasp with a quick learning curve
- Able to create social adverts, forms, landing pages and send direct mail all from your account - it's becoming more an all-in-one marketing platform than ever with new features and changes seemly every few months
- Strong integration support makes it easy to connect most commonly used services like Google Analytics, SurveyMonkey and eCom platforms like Shopify or WooCommerce
- Easy to understand reporting that clients are able to digest quickly
- It's free with limited features, but they're generally perfectly adequate for non-power users and a small database of fewer than 2000 people
- Customer support guides are aplenty - there's lots of literature on every topic and it's very comprehensive
- Erm, 'MailChimp Presents...' - they make their own original streamable documentary shows now - and it's actually decent!
Cons:
- Automations are relatively basic when considering this as automation software - alternatives like ActiveCampaign are more robust in this area, especially when it comes to complex rules and automation flow visuals
- Lack of someone to speak to when things are going wrong - you're pretty much on your own with the guides available (perfectly fine when you're IT-savvy, not so much when you aren't!)
- Reviewer Source
- Reviewed on 03/01/2020
Ian A.
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Overall Rating4/5
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Ease of Use5/5
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Features & Functionality4/5
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Customer Support3/5
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Value for Money2/5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 17/03/2020
"Good, but could be great."
Comments: Overall this is a good beginner Email Marketing Platform.
Pros: What I like most about Mailchimp are its easy-to-use features. Mailchimp is a little more expensive than other Email Marketing Platforms (they charge based on the size of your list) so that's something to consider. The automation and segmentation features are rather basic, so if you plan to implement a more robust automated campaign or you're looking for ways to incorporate other marketing channels like social media or PPC than Mailchimp falls short.
Cons: Mailchimp offers pretty limited and basic training or tutorial videos. What they do offer isn't really much help to Digital Marketing professionals. Additionally, Mailchimp's support is HORRIBLE!
- Reviewer Source
- Reviewed on 17/03/2020
Jacob E.
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Overall Rating5/5
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Ease of Use5/5
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Features & Functionality5/5
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Customer Support5/5
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Value for Money5/5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 24/02/2020
"Top Email Marketing Software"
Comments: I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!
Pros:
- Easy to set up VERY quickly
- WSWYG Visual Editor is super easy to use
- They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
- Setting up full automation is relatively easy compared to other email marketing software out there
- You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time)
- It's free up to 2,500 contacts!
Cons: - Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)
- Reviewer Source
- Reviewed on 24/02/2020
Kenyon C.
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Overall Rating3/5
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Ease of Use3/5
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Features & Functionality2/5
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Customer Support3/5
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Value for Money5/5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 25/11/2019
"Don't Sleep on the Monkey, its Bananas!!!"
Comments: We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.
Pros: Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out
Cons: I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.
- Reviewer Source
- Reviewed on 25/11/2019
Jeremiah P.
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Overall Rating5/5
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Ease of Use5/5
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Features & Functionality5/5
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Customer Support4/5
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Value for Money4/5
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Likelihood to Recommend
- Reviewer Source
- Reviewed on 24/01/2020
"My Go-to for email marketing"
Comments: Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.
Pros: Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.
Cons:
In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love:
1) Pay as you go features have become more limited compared to their monthly plans.
2) Monthly rates have increased (although that's bound to happen at some point).
3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts).
As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.
- Reviewer Source
- Reviewed on 24/01/2020
