What Is Mailchimp?

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Who Uses Mailchimp?

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

Where can Mailchimp be deployed?

Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • Intuit
  • Located in Sacramento, US
  • Founded in 1983
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 7 others

Languages

Brazilian Portuguese, English, French, Spanish

About the vendor

  • Intuit
  • Located in Sacramento, US
  • Founded in 1983
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 7 others

Languages

Brazilian Portuguese, English, French, Spanish

Mailchimp videos and images

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Mailchimp Software - 4
Mailchimp Software - Advanced analytics

Compare Mailchimp with similar products

Mailchimp

N/A
Free Version
Free Trial
US$9.99/month
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US$29.00/month
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Features of Mailchimp

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Offline Response Collection
  • Performance Metrics
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Editing
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Subscriber Management
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management

Mailchimp Alternatives

Klaviyo is a unified customer platform for email, SMS, and more that gives you direct ownership of your customer data and interactions.
Twilio SendGrid is the leading cloud-based email delivery platform, trusted by over 80,000 of the world's fastest-growing brands. Learn more about SendGrid
Email marketing software for creators that supports conditional content for different types of subscribers.
Emma makes it easy for teams of all sizes to create and collaborate on beautiful campaigns that drive conversions and revenue.
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers. Learn more about HubSpot CRM
Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more.
Email Marketing with Drip—where intelligent data, dynamic segmentation, and your brand's personality come together to explode revenue.
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Drive growth with Sales Cloud 360, the best-in-class sales solution that drives rep productivity on the world's #1 CRM platform.
Transactional email API service for developers. Powerful APIs that enable you to send, receive and track email effortlessly.

Reviews of Mailchimp

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Ngenge
Ngenge
Telemarketer in Cameroon
Verified LinkedIn User
Computer Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp

5.0 last week New

Comments: MailChimp ultimately is able to deliver quality results for every single marketing campaign we run, both for our clients and ourselves and that's pretty much what others are lacking. It's affordable and easily adaptable- I STRONGLY RECOMMEND IT.

Pros:

The perfect marketer's handtool. I just love everything about MailChimp. From lead generation to marketing automation MailChimp is efficient. MailChimp provides one of the best conversion asset libraries for creating effective landing pages with very beautiful templates which are easily customizable and simple to play around with. It has a pretty straightforward pricing plan with an awesome customer service solution. I can find this tool super helpful

Cons:

no bugs or conservatives with this tool yet.

Brittany
SMB Owner, Exec. Dir. of a Non-Profit in US
Online Media, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A Great EMS To Streamline A Complex Content Marketing Funnel/Lifecycle

5.0 6 days ago New

Pros:

What I like most about Mailchimp is its ability to use in scale for businesses/missions of all sizes. I have worked on it for my own personal brand and upwards of deploying at 118 locations while also utilizing internally as a head of a marketing and creative design team. It integrates pretty easily with sooooo many other apps, which makes it a yes for me in a world where you need to build socials and your customer contact database simultaneously to getting the word out about whatever marketing need you send via email.

Cons:

Sometimes the automation features can flub... as in an older version of a saved draft may send (rare occasion, sometimes user error but sometimes not) or specifically timed out emails for a time zone may send earlier/later than desired.

Taha Burhan
Taha Burhan
Planning Specialist in Turkey
Verified LinkedIn User
Logistics & Supply Chain, 5,001-10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Traditional Email Marketing Tool Has Begun to Fall Behind the Age

3.0 2 weeks ago New

Comments: One of my favourite things in Mailchimp is undoubtedly customer support. Very fast and really helpful. Even if the application is very complex, they can definitely find a fast and effective solution for you. Also, they are very polite. I wish the interface improvements of the application were made as soon as possible, so we did not need so much customer support.

Pros:

My favourite feature in Mailchimp is undoubtedly the creative assistant. If you don't have a lot of design skills and you want to visually improve your e-mails, the creative assistant can quickly come up with something useful for you.

Cons:

I think Mailchimp is really complicated. Even very simple user-friendly UX studies are still missing. This makes things really difficult. It has truly become a product that a neuron can use. I've used Hubspot before and since I'm used to the comfort there, the Mailchimpin interface really challenged me. In addition, imports are very slow and we often get errors. I don't like re-entering our colour codes every time to apply branding in mail designs, it really slows things down. In addition, contact list management is very difficult, tagging something, undoing tags, and multi-deletion is a very challenging process.

Justin
Justin
Songwriter/Producer in US
Verified LinkedIn User
Media Production, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Best Email Marketing Software Available

5.0 4 months ago

Comments: The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

Pros:

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Cons:

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Liz
Liz
Marketing Consultant in UK
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great stand alone email system

5.0 last month New

Comments: I originally chose mailchimp using the token paid version which has subsequently been withdrawn. In addition, the key websites that I wanted to link directly with mailchimp such as Shopify, withdrew direct links and I have to link via third party apps. In the past couple of years, many of the website platforms that my clients use, have integrated mail sending platforms directly into their subscriptions.

Pros:

I use the paid version of mail chip. When I first chose mailchimp it was the only one that really offered all the services. It linked into different software and apps and was fully GDPR compliant as we transitioned into GDPR. Lists are easy to set up, landing pages a doddle and tags make it easy to sort users. I particularily chose mailchimp because it offered landing pages as part of the package along with automations that allow me to trigger emails linked to customer actions.

Cons:

As time has gone by, different platforms that I linked to Mailchimp have withdrawn their agreement and I now have to use intermediary apps to link - such as shopify withdrawing direct link.