What Is Mailchimp?

Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations

Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns

Who Uses Mailchimp?

Mailchimp allows over 12 million businesses of all sizes to get online and start selling, grow their audience, and confidently create effective multichannel marketing campaigns - all from one place.

Mailchimp Software - Mailchimp is #1 email marketing and automations brand Mailchimp Software - Our Creative Assistant gets to know your brand and then creates designs for you instantly with the power of AI, helping you get more attention and traffic. Mailchimp Software - Content Optimizer benchmarks your email content against millions of top-performing campaigns in your industry and offers data-driven suggestions to improve your results. Mailchimp Software - Schedule, manage and measure campaigns in one easy-to-use calendar. Mailchimp Software - 60+ Pre-built journeys to find and welcome new contacts, nurture leads, re-engage and manage contacts and recover abandoned carts

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Reviews of Mailchimp

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Pedro
Pedro
FreeLancer in Brazil
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Automation of emails necessary for companies and for those who are starting to market

5.0 2 years ago

Comments: Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

Pros:

MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely email sequence. Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much. The tools are multi-channel, essential for any service. In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce. Whether consulting a plan or making a budget, support and service are accurate and attentive. intuitive tool; excellent usability; great cost / benefit; very good delivery rate; lots of free features (A/B testing, email automation and integrations) good educational content.

Cons:

It really is great marketing software though, even there is automation, The features are basic; tool all in English and it is not possible to create landing pages optimized for a higher return. You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company.

Sagar
Digital marketing strategist in India
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Should you use MailChimp services

4.0 2 months ago New

Comments: Email marketing problem is solved by this site and it's easy to navigate and manage all your email list one stop for all the email marketer

Pros:

MailChimp capture all your email list in a efficient way because you can customise front end of the website and in what time it should appear

Cons:

AB testing is little hard for the new user to understand we had to teach them and we have spend lots of time in teaching them it can be more simple

WENDY
DIGITAL MARKETER in Malaysia
E-Learning, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

Not for a Beginner

3.0 2 years ago

Comments: I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.

Pros:

It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan. Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

Cons:

Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms. I personally did not feel at ease in using the software as it is quite confusing at times. For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated. It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake. As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

Eric
Eric
Content Creator in UK
Verified LinkedIn User
Computer Software, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

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Mailchimp Review

5.0 3 months ago

Comments: My over all experience has been good, asides from the fact that I contact support ahead of time so they can respond when i need them, every other thing seems fine for me.

Pros:

I like the fact that you can start for free if you are on a budget and it is very affordable compared to other email marketing software

Cons:

What I dislike the most is that you don't easily get support when you need it, you will have to wait for hours before they respond to your email. I wish they can improve on this.

Verified Reviewer
IT Chief in Turkey
Verified LinkedIn User
Food Production, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

The Best Email Marketing Software

4.0 2 months ago New

Comments: Overall, I have had a good experience with Mailchimp. It is a great tool for email marketing and has a lot of features that make it easy to use.

Pros:

I like that Mailchimp is very user-friendly and has a lot of features that make email marketing easy. 2) I also like that Mailchimp integrates with many other platforms, making it easy to use in conjunction with other marketing tools.

Cons:

I dislike that Mailchimp can be slow at times and that some of the features can be a bit hidden. 2) I also found that the customer service was not as helpful as I would have liked.