Mailchimp

Who Uses Mailchimp?

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

What Is Mailchimp?

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Mailchimp Details

Mailchimp

http://www.mailchimp.com

Founded 2001

Mailchimp Software - Dashboard
Mailchimp Software - Flexible design
Mailchimp Software - More than just emails
Mailchimp Software - Advanced analytics
Mailchimp Software - Mobile options
Mailchimp Software - Dashboard - thumbnail
Mailchimp Software - Flexible design - thumbnail
Mailchimp Software - More than just emails - thumbnail
Mailchimp Software - Advanced analytics - thumbnail
Mailchimp Software - Mobile options - thumbnail

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Starting price

US$10.00/month
US$25.00
N/A
US$20.00/month

Free Version

Free Version Yes
Free Version Yes
Free Version No
Free Version No

Free Trial

Free Trial Yes
Free Trial Yes
Free Trial No
Free Trial Yes

Mailchimp deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • Live Online
  • Webinars
  • Documentation
  • Videos

Mailchimp Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Behavior Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management

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  • Activity Dashboard
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  • Calendar Management
  • Calendar Sync
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  • Campaign Management
  • Contact Database
  • Contact Management
  • Customer Database
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Internal Chat Integration
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Mobile Access
  • Opportunity Management
  • Pipeline Management
  • Projections
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Forecasting
  • Sales Pipeline Management
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  • Sales Trend Analysis
  • Segmentation
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  • Task Management
  • Territory Management
  • Third Party Integrations
  • Workflow Management

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  • Customer Segmentation
  • Customizable Branding
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  • Email Management
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  • Real Time Analytics
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  • Image Library
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Mailchimp Reviews

Read all reviews

Overall rating

4.5/5

Average score

Ease of Use 4.4
Customer Service 4.2
Features 4.3
Value for Money 4.4

Review software

Share your experiences with other software buyers.

Write a Review!
Pedro B.
Pedro B.
FreeLancer
Marketing & Advertising, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 06/08/2021

"Automation of emails necessary for companies and for those who are starting to market"

Comments: Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

Pros: MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely email sequence. Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much. The tools are multi-channel, essential for any service. In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce. Whether consulting a plan or making a budget, support and service are accurate and attentive. intuitive tool; excellent usability; great cost / benefit; very good delivery rate; lots of free features (A/B testing, email automation and integrations) good educational content.

Cons: It really is great marketing software though, even
there is automation,
The features are basic; tool all in English and
it is not possible to create landing pages optimized for a higher return.
You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company.

  • Reviewer Source 
  • Reviewed on 06/08/2021
Amanda E.
Amanda E.
Small Business Owner
Design, Self Employed
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    4/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 17/09/2021

"I miss the old (affordable) Mailchimp."

Comments: While I originally chose Mailchimp for the quality, I ended up leaving for MailerLite and feel I'm getting a much better value and ROI with MailerLite.

Pros: I used Mailchimp for years and LOVED it, but moved away this last year when my subscriber list necessitated a higher-tiered plan. For many years it provided exactly what I needed (some of the time, at zero cost to me!). Their analytics are some of the very best, and since leaving I miss those. I also miss the quality of their features and overall design integrity. It felt very easy to send out a great-looking email.

Cons: Last year I started paying for my subscription list (which was fine) but as it grew quickly, I realized their plans (even the lowest tier paid plan) were jumping in price astronomically as my numbers increased. I was going to need to start paying around $80 a month for standard features and it just wasn't a good fit for me anymore. At the time of their rebrand, they changed their backend UI and it felt quite a bit LESS intuitive (it may be in part that I was so used to the old dashboard look). Though they have slick branded graphics, I don't think their icons or dashboard layout are very user-friendly. One of the only big integration fails I experienced was their Woocommerce integration (via Wordpress plugin) which didn't really work well at all during my time using it.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 17/09/2021
Wendy C.
DIGITAL MARKETER
E-Learning, 2-10 Employees
Used the Software for: Free Trial
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 13/01/2021

"Not for a Beginner"

Comments: I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.

Pros: It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

Cons: Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
I personally did not feel at ease in using the software as it is quite confusing at times.
For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.
It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake. As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

  • Reviewer Source 
  • Reviewed on 13/01/2021
Jessie D.
Founder
Computer Software, Self Employed
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 07/09/2021

"Versatile email marketing platform"

Comments: Keeping my customers up-to-date with useful information.

Pros: The most important features for my business were the drip email functionality and the RSS-to-Email integration. What I like most about the RSS-to-Email functionality is that the email template functionality enables you to group different articles in one email. When you have a high-volume blog with many different articles it's important to group topics and send those out as a summary in one email. I find this feature is missing in many other email platforms. All-in-all the UI of the platform is done very well with a touch of humor here and there which is nice. The open API enables developers to integrate where the existing integration options are lacking - but overall the platform is well supported in many third-party platforms.

Cons: They've added features over the years to enable marketing automation (e.g. send an email to some who clicked/didn't click on an email or when someone visited your website) - at the time I was testing this functionality it didn't work very well. They've also added many other features which may drive value but I find they don't spend much effort in keeping existing customers up-to-date with the possibilities of these new features.

  • Reviewer Source 
  • Reviewed on 07/09/2021
Nitin S.
Nitin S.
Nitin Sankpal
Information Technology & Services, 10,000+ Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 29/08/2021

"Amazing and result driven tool for startups to manage email campaigns"

Comments: For creating, scheduling and tracking professional email marketing campaigns which I can send to thousands of receivers at once. Email templates are really a faster way to design emails on the go even on mobile app so that I can be able to create and send emails while travelling. I recommend mailchimp to one who do not want to spend money on testing emails for marketing purposes.

Pros: What I like about this tool is easy to use email campaign creator and then smoothly tracking of campaigns on dashboard. Mailchimp have lots of effective templated customized based on your industry interests. I love the way I can send personalized emails to each of my contacts with just using name, surname or salutations. The most prominent feature I figured out recently is location tracking of the person who opened email.

Cons: Even if this software is easy to use and affordable for startups its dashboard UI is not up to mark as sometimes it shows wrong results or errors. It happened with me lots of times. I am also using app of mailchimp but some features are still missing on app that present in desktop version. It will be helpful if they made it available on mobile app.

  • Reviewer Source 
  • Reviewed on 29/08/2021