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Mailchimp
What Is Mailchimp?
Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.
Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.
Who Uses Mailchimp?
Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.
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Reviews of Mailchimp
A tool with seamless features
Comments: Overall, a definitely good-to-have tool if you do a lot of internal and external email campaigns. The learning curve is pretty narrow and can be operated by anyone.
Pros:
1. The new campaign builder is more robust and quicker. 2. Schedule features like time warp can help you get more opens and clicks 3. Audience and campaign feature is seamless and fast. 4. Drip and campaign setup feature can help you long campaigns on different conditions.
Cons:
1. HTML feature in content builder can be better, lack some basic HTML commands like center align, have to use padding for now. 2. Need a relatively better system, tends to hang on slow systems due to its browser consumption.
MUST have for early phases in startups!
Comments: It has been a solid tool for us to get feedback from new customers, bring customers back after being off the radar for some time, and turn leads into clients offering extra cashback on our loyalty website.
Pros:
Templates and features are amazing for startups trying to catch new leads or subscribers' attention. It worked as charm to bring them back to our website after their first visit.
Cons:
The interface started being slightly complicated to learn, but once you dive into it for a couple of hours, you can get the learning curve.
Great but too expensive.
Comments: Overall it was a great experience but the price hike is just not acceptable.
Pros:
Easy to upload and edit forms and no size limit.
Cons:
The ever increasing price that is not parallel with my small growing business
The Best Email Tool
Comments: I have been able to grow my website which serves two types of clients. However, I can create different campaigns for each, and keep both separate and organized. I'm able to send quality newsletters for each with guidance to ensure they do not go to spam and get opened. I can even see if I received sales.
Pros:
I have been using Mailchimp for over 8 years because it continues to enhance and upgrade the software to meet the competitive needs of the Internet for my two brands. With the ability to integrate it with my membership site and other software, I'm able to get more relevant subscribers. It is also free to use for the first 2,000 subscribers.
Cons:
When new to Mailchimp I had a difficult time navigating through the software for the first week of using it. However, this was many years ago, so perhaps new members may find it easier.
Alternatives Considered:
Very good and highly recommended Email Program
Pros:
Very easy to use and to integrate into our internal marketing and also to use for our clients.
Cons:
A little bit of a learning curve, but overall, not bad.
Alternatives Considered:
Strong Mass Email Solution for 2025
Comments: Mailchimp is our primary way of reaching our end-user base and has been a reliable and efficient way of keeping our customers in touch, as well as offering a strong range of integrations.
Pros:
Powerful flows, easy UX, analytics is presented well.
Cons:
Could have stronger ecommerce-specific functions.
Alternatives Considered:
Great templates to get you started!
Comments: Overall satisfied. It is a trusted platform and generally reasonable to use.
Pros:
Good Looking Templates. Easy to format and create.
Cons:
The basic plan is too basic. Dynamic content should be a mandatory minimum as well as allowing one other person to support the admin role for free
not great .
Comments: About average until i looked at other products performing the same function.
Pros:
ease of use .
Cons:
over priced and network of consultants did not respond to my needs
Mixed Experience with Mailchimp
Comments: In the beginning, I found Mailchimp easy to use for my email marketing needs, especially as I run a nanny agency. However, things took a turn when a hired worker added her name to my marketing email account without my knowledge. After she left, I realized the issue, but despite speaking with a representative and sending several emails asking for help, I didn’t receive the support I needed to resolve the problem. Unfortunately, I had to start from scratch with a different platform. It was frustrating because I had invested time into setting everything up, only to be left without a proper solution from Mailchimp.
Pros:
The interface is user-friendly, and it’s easy to get started with email campaigns.
Cons:
Customer support was disappointing when I encountered issues. They couldn’t help fix a major problem, and I had to switch to another service as a result.
Design your emails with Mailchimp!
Comments: It's been very pleasant. I'm able to create emails quickly. They're very helpful with advice on how to reach more engagement.
Pros:
It's easy to use. I've tried other services to design and send emails with but I always came back to Mailchimp.
Cons:
I wish there were more design features or made easier to insert custom code.
Alternatives Considered:
Mailchimp is as good as other more expensive competitors
Comments: I've used Mailchimp on and off for around 20 years. I'm starting a new business now, and although I'll shop around, I know I will be back to Mailchimp. I've never had any issues with emails going out, campaigns have been smooth. I can brand my emails and I'm trying to love analytics. The webforms are invaluable and there are always improvements and new features. My final note - there are so many email marketers now. Go with one that's beeb around a long time, like Mailchimp
Pros:
I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.
Cons:
I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.
Alternatives Considered:
Good Value Email Marketing
Comments: great software which were happy using for our campaigns, simple to read and use and delivers the results you want. Happy customer
Pros:
price point was fair compared to others, the simple to use system was the main thing we like meaning anyone in the company can setup campaigns with ease
Cons:
shopify intgration at the start was very intimitent however mailchimp soon got that working again
Very good but expensive and has poor support
Comments: Loved the tool and its many add ons, but the support contacts know less than the customers, so not worth the money for the monthly subscriptions. With my last enquiry I was passed to about 9 different people none of whom could help me.
Pros:
The tools are very evolved and useful for campaigns with frequent activities and reporting. The AI is put to good use to anticipate response and tailor presentation. There are new tools launched on a regular basis to make this an exciting suite of products and potentially a market leader.
Cons:
The price has more than doubled in less than one year which is inexplicable, and the support has become deplorably poor, so much so that I have paused my account after 7+ years as a customer.
Alternatives Considered:
Digital Marketing Professional's Opinion
Comments: I have been using Mailchimp for the last couple of years and getting good results. It helps me from collecting emails to email automation.
Pros:
I prefer Mailchimp because: it is free and best for beginners. Additionally, it has multiple features like automation etc.
Cons:
The price is higher for beginners and some advanced automation features are missing.
Alternatives Considered:
Intuitive and Reliable Email Software for Retail
Comments: We use Mailchimp to run all our email marketing campaigns. Our business involves a lot of email activity, and so far, Mailchimp's been very vry helpful to scale and manage our efforts. It makes it a lot easier to set up campaigns, report on these, and sync this data to your other tools. All in all, I rally th,nk you can't go wrong with it for managing you email campaigns
Pros:
I love how it has ready-made templates for every kind of email you can imagine. We use it for transactional emails, newsletters, promos, events, reminders, you name it. And we were able to set up all of these very quickly and without having to get a single thing designed thanks to the templates. It also has integrations with most of the mainstream software tools.
Cons:
Nothing sticks out that much, we sometimes see a bug here and there, usually in the sign in page or reports.
Alternatives Considered:
Mailchimp is a solid tool that we use frequently
Comments: We have successfully used this tool for several years to engage with our customer base.
Pros:
It is very easy to manipulate the contacts with each audience, and further segment them into groups for campaigns.
Cons:
Even though their contact management is a solid tool, I don't like the search & edit functions for individual contacts.
**"Mailchimp: A Reliable Choice for Versatile Email Marketing with Room for Improvement"**
Comments: Mailchimp offers a very user-friendly experience with many features and email marketing capabilities.It's intuitively designed, and very strong in automation and analytics, but a little limited on the pricing and deeper customization ends.Very suitable for most users; it may require alternatives for complex needs, though.
Pros:
I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently
Cons:
I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms.
A good overall platform, but there are better values out there
Comments: I use Mailchimp for a few of my clients (I run a marketing agency). I've used Mailchimp to create monthly newsletter-style emails as well as automated welcome campaigns to nurture new leads. It has served my needs and the needs of my clients well.
Pros:
Mailchimp is pretty user-friendly (especially the new email builder), easy to get set-up and has all of the features you'd want in an email marketing system.
Cons:
Mailchimp used to have a VERY generous free plan, but have recently changed their structure for the free plan as well as raised their prices. While it is a good service, I think there are better values in the market.
Simple Email Marketing Tool
Comments: Mailchimp is a great email marketing option for those who only need a basic email set up. You can track your contacts easily, but if you are looking for a drag and drop builder that has more options, something like Klaviyo might be a better option for you.
Pros:
Mailchimp has a really straightforward drag and drop builder to create email templates. Audiences can be set up for different lead sources and connecting those audiences to your website is very easy. Mailchimp also integrates easily with lots of plugins and applications.
Cons:
The drag and drop builder is basic and doesn't allow for very much customization. You can't change the width of rows, or even add more in, and the widgets you can drag and drop into the templates are not beyond basic text boxes and buttons. You can't nest elements either, so dragging a button into a text box doesn't work.
Reliable, simple, easy to use
Comments: Good experience overall. Generally unimpressed with customer service, especially as we were setting up our API with our Salesforce CRM. Lots of “it’s not our issue”. Wish there was better support sometimes, but I appreciate they have steps to get ahold of someone.
Pros:
It’s simple and straightforward to get running with solid marketing campaigns. And you don’t have to worry about email deliverability or any issues.
Cons:
I dislike the lack of customization options in their drag and drop email builder. Sometimes their product feels too simplified.
A rock solid marketing platform
Comments: In my consultancy, Mailchimp allowed many of our clients to quickly ramp up their marketing efforts with very small teams and little effort. It does get expensive as companies scale though.
Pros:
The low barrier to entry. The pricing for small businesses is very attractive, and between transactional mails, templates and automations it has everything.
Cons:
The biggest issue with Mailchimp is how quickly their pricing ramps up, making it preventatively expensive to maintain larger mailing lists.
Seamless Automation with Mailchimp
Comments: My overall experience with Mailchimp has been overwhelmingly positive. The platform's efficiency in automating email campaigns has saved me a considerable amount of time and effort.
Pros:
Mailchimp platform has a user-friendly interface that makes scheduling emails and setting up automation a breeze. One of the standout features for me is the drag-and-drop editor, which allows for easy and visually appealing email creation without the need for extensive design skills. The segmentation options enable me to tailor my messages to specific groups within my subscriber base. Additionally, the analytics tools offered by Mailchimp provide valuable insights into the performance of my email campaigns. Being able to track open rates, click-through rates, and subscriber behavior has been crucial in refining and optimizing my email marketing strategy.
Cons:
Direct customer support sometimes takes longer to address queries. A more responsive support system would contribute to a smoother user experience.
was suggested by my teacher once, Would definitely use it again
Comments: Overall, the app is good to go for everyone, We should just know how to write emails gracefully; otherwise, the app does its job perfectly, excluding the emails that end up in spam
Pros:
I can always ask my doubts anytime; the help desk is very helpful in these cases. I don't have to wait 3-5 days for a response. The functionality to edit and create my template at any time is so good. It has an easy interface, and I can easily clean the data.
Cons:
I didn't like that sometimes my emails end up in spam folders or are considered promotions, which downgrades the app, and I believe that can be improved.
MailChimp made my life easier
Comments: i love this tool, it has helped me make money, it has saved me time, it has made my life easy and fast. it is affordable for me and above all,it gets the job done. so, yeah. this is a go-to software for anyone in marketing.
Pros:
First, I love the automation tool literally, I get to automate everything, imagine sending emails for 6 months by working only 8 hours, yes, it is very easy because the drag-and-drop builder makes everything easy for anyone even those without any tech knowledge. you can create so many campaigns, for anyone into email marketing, this is your go too place. the pricing is also just fair and affordable for anyone, you literally get access to high-quality tools for a small amount. Reporting dashboards and analytics are very easy to read for anyone, literally, you are able to see how many people opened your emails, how many clicked on them, and how many unsubscribed, You can send up follow-up emails too with the automation tool and above all. with a small price to pay.
Cons:
i can't think of any right now. besides, MailChimp is always improving. so, we shall see in the future.
Mailchimp in 2024 still going strong
Comments: Overall, if you are like me and use it for occasional sending important offers to my clients, it is an excellent service. Your e-mail lists are safely stored, and you can access them anytime. Despite being somewhat fiddly when working with media insert into e-mails, I still highly recommend it over the competition.
Pros:
I would say it is the ease of use, they have really simple interface, and it is very easy to find any feature you want to use. Also, when creating e-mail or any other document you can use various templates with drag and drop functionality. Not to forget option to create mailing lists separated by demographics, interest or behavior.
Cons:
Importing your graphics and images sometimes does not work as you would expect. Either it does not allow you to insert your photo, is wrongly positioned, or you cannot resize it to the correct ratio in the document you create.