Mailchimp

Mailchimp

by Mailchimp

Who Uses Mailchimp?

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

What Is Mailchimp?

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Mailchimp Details

Mailchimp

http://www.mailchimp.com

Founded 2001

Mailchimp Pricing Overview

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at US$9.99/month.

Starting Price

US$9.99/month

Free Version

Yes

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Mobile - Android Native

Training

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Mailchimp Features

CRM Software
Calendar/Reminder System
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes/Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Business Card/Badge Scanning
Calendar/Reminder System
Document Storage
Forecasting
Lead Scoring
Live Chat
Marketing Automation Integration
Quotes/Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management
A/B Testing
Analytics
Customizable Templates
Drag & Drop
Form Builder
Real Time Editing
Responsive
SEO Management
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retageting
Automated Publishing
Brand Tracking
Collaboration
Content Management
Customer Engagement
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Mailchimp Reviews

Showing 5 of 12,952 reviews

Overall
4.5/5
Ease of Use
4.4/5
Customer Service
4.2/5
Features
4.4/5
Value for Money
4.4/5
Jeremiah P.
Owner
Apparel & Fashion, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 24/01/2020

"My Go-to for email marketing"

Comments: Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

Pros: Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

Cons: In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans.
2) Monthly rates have increased (although that's bound to happen at some point).
3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts).
As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

  • Reviewer Source 
  • Reviewed on 24/01/2020
Traver F.
Marketing Specialist
Construction, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    2/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 14/04/2020

"A great software at exorbitant prices"

Comments: Actual use of the software, I've had a pretty great experience. Some areas a little more difficult to navigate, but it's nothing a quick check of the help FAQ or Google can't fix. I've never had any issues with deliverability, and the reporting features work great. I just wouldn't pay for it after I get past the free plan.

Pros: MailChimp is pretty easy to use as mailing software goes. It's fairly simple to set up, and managing your contact list is fairly intuitive. The software takes care of all the hard work indentifying emails that don't work or have bounced. You can segment out certain groups and tag different people so that you're able to send emails only to certain people for specific campaigns. This helps you keep emails targeted. For example, if I want to send a newsletter to only commercial clients, I tag them with the "commercial" tag and then choose to send only to those tagged recipients.

Cons: Two things. Advanced features and pricing. With advanced features, it was incredibly difficult to setup for sign-up forms. Some of the more advanced features are hidden deep in linking trees and aren't easy to find. I almost always had to rely on Google to tell me where to go and what to do. Compare this to somewhere like MailerLite that's really easy to navigate and find what you're looking for. As regards to pricing, the free plan for MailChimp is one of the best, allowing up to 2,000 subscribers before you have to pay, but after that they gouge you ridiculously so. Compared to other mailing software, MailChimp is highway robbery.

  • Reviewer Source 
  • Reviewed on 14/04/2020
Mira L.
Owner
Retail, Self Employed
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 15/05/2020

"Great for keeping connected with customers and your team"

Comments: Overall, MailChimp has been useful in keeping in contact with my customers and team.

Pros: I like that I can create email templates and mass email customers while being able to address each one by name in the body of the email with the placeholders such as *|FNAME|*. It makes it seem personal. I like how I am able to see who opens my email and who clicks a link in my email. I like how I can insert buttons in the email in order to make it easy for my customer to begin shopping. Tagging contacts is helpful when I want to email a select people. I like how I can create leads page or landing pages with forms to get new subscribers.

Cons: For the Android mobile app, when I enter a new contact, sometimes the first and last name does not save or the field clears when I add a tag. For the free version, I don't like not being able to have more than 1 group. I don't like how I cannot search specific recipients by name and send them an email. I like that customers can self-unsubscribe from my emails without having to email me.

  • Reviewer Source 
  • Reviewed on 15/05/2020
Kenyon C.
Creative manager
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    2/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 25/11/2019

"Don't Sleep on the Monkey, its Bananas!!!"

Comments: We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros: Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons: I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

  • Reviewer Source 
  • Reviewed on 25/11/2019
Ankit P.
Co-Founder
Education Management, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 09/04/2020

"Simple, Easy to Use and Fast Implementation"

Comments: Overall, I have been a happy customer with Mailchimp for the last 4 years. As a company, we have moved all the marketing communication to Mailchimp. Everyday, we just feel we are just getting started.

Pros: Simple, Easy to use user interface for the software wherein I could customize the emails that go out whenever any event takes place on the website. The integrations with other apps was mind blowing as it helped us to minimize our task. The analytics in Mailchimp are a blessing to us as it helps in targeting the right audience at the right time.

Cons: The free tier plan was very less for a company like ours as we wanted to be sure about it completely before finally implementing it. Due to high email bounces, the marketing automation companies are very strict on the bounce rates and they just block your account instantly.

  • Reviewer Source 
  • Reviewed on 09/04/2020