---
description: Get detailed information about Ideally and how it can help you meet your business needs. Learn more about Ideally price, benefits, and disadvantages for businesses in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Ideally Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Idea Management Software](/directory/10027/idea-management/software) > [Ideally](/software/1059310/ideally)

# Ideally

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> Ideally is an idea management tool that helps users collect on-demand customer insights and collaborate on business ideas.
> 
> Verdict: Rated **4.9/5** by 29 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Ideally?

\- Brand Marketers
- Innovation Team
- Insights Team
- Agencies

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 29 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Ideally Group

## Commercial Context

- **Target Audience**: 11–50, 51–200, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Ireland, New Zealand, Singapore, United Kingdom, United States

## Features

- Benchmarking
- Brainstorming
- Collaboration Tools
- Data Visualization
- Feedback Management
- Idea Ranking
- Ideation
- Multi-Channel Distribution
- Prioritization
- Reporting & Statistics
- Reporting/Analytics
- Survey Builder
- Trend Analysis

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Idea Management Software](https://www.capterra.com.sg/directory/10027/idea-management/software)

## Related Categories

- [Idea Management Software](https://www.capterra.com.sg/directory/10027/idea-management/software)
- [Innovation Management Software](https://www.capterra.com.sg/directory/31013/innovation/software)
- [Survey Software](https://www.capterra.com.sg/directory/30092/survey/software)
- [Market Research Software](https://www.capterra.com.sg/directory/10041/market-research/software)

## Alternatives

1. [Typeform](https://www.capterra.com.sg/software/137289/typeform) — 4.7/5 (971 reviews)
2. [Tremendous](https://www.capterra.com.sg/software/197141/tremendous-rewards) — 4.8/5 (501 reviews)
3. [Make Opinion](https://www.capterra.com.sg/software/1045620/make-opinion) — 4.8/5 (65 reviews)
4. [CleverX](https://www.capterra.com.sg/software/1067268/CleverX) — 4.7/5 (101 reviews)
5. [Semrush](https://www.capterra.com.sg/software/151962/semrush) — 4.6/5 (2323 reviews)

## Reviews

### "The best insights platform I've come across." — 5.0/5

> **Tom** | *17 September 2025* | Hospitality | Recommendation rating: 9.0/10
> 
> **Pros**: Ideally have taken the headache out of research. The ability to both self serve and also request assistance from the team to help frame each research project is incredibly valuable.
> 
> **Cons**: It isn't super easy to share drafts or research proposals with stakeholders for review/approval. An approval workflow would be helpful.
> 
> Surprising in the best way. From the on going support, user experience of the platform and presentation of data. 
Most importantly, it means our team can access reports and harvest insights on their own without the need to go looking through static files and archives.

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### "Simple, fast and cost effective" — 5.0/5

> **Anita** | *4 April 2025* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: - Simple and user friendly
- Cost efficient
- Very fast to set up and to get results back
- Really flexible, you can ask anything
- Ability to benchmark and compare vs previous test results
> 
> **Cons**: - Nothing really, it is very simple so doesn't have the functionality of some other self service research tools, but its beauty is in its simplicity, speed and cost efficiency. It absolutely has its place.
> 
> Very easy and fast to get set up. It's quite intuitive to use. Has been great for early idea or comms testing, or those ad hoc questions that come up that just need a quick answer and don't really warrant a full-blown research project.

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### "Overnight Insights That Keep Up With Agency Speed" — 4.0/5

> **Chase** | *18 June 2026* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Ideally makes it easier to gather insights \& research at the speed that agencies actually work at. Because results are available overnight, you can quickly validate a hunch you have, test creative, or mine for an insight to help you make a strategic case. I also find the AI summaries to be useful in quickly understanding key survey themes.
> 
> **Cons**: Ideally is an opinionated tool — it has pre-existing frameworks and some limitations that often leave me trying to find workarounds to use it more like a traditional survey tool. There are also occasional UX/UI quirks that make it a bit funny to use, but it is rapidly changing and the support I get from our reps is great. They are always open to feedback.
> 
> Ideally helps us get a quick read on how creative ideas are received by real people at scale. It helps us get a sense of how our target market, in particular, might respond. It's not perfect or bulletproof, but it gives us a steer that we can use to course correct or assuage client concerns when necessary. For that reason, it's a really useful tool in our toolbelt.

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### "User-friendly platform with strong support" — 5.0/5

> **Guilherme** | *22 March 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: Ideally was easy to set up and simple to use as a survey platform for testing brand approaches with the public.  \[sensitive content hidden\] provided helpful support throughout, making sure the survey was structured well and the questions were phrased to generate the most useful insights. Their guidance made it easier to get the most value from the platform and the results we wanted to capture.
> 
> **Cons**: The AI report could be improved, but the team is always available to support you with any questions about the results.
> 
> Easy to set up, simple to use, and backed by a helpful team that made the survey process very smooth

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### "A seamless, supportive and insight-driven innovation partner" — 5.0/5

> **Lucia** | *15 October 2025* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Ideally is intuitive and easy to use- everything feels effortless. It gives me the right insights to guide innovation decisions, from concept testing to identifying which categories to focus on next. I also really appreciate the balance between independence and support- I can explore freely, but there’s always someone from the Ideally team ready to help, onboard, or answer questions. Their people make a great platform even better.
> 
> **Cons**: Honestly, nothing stands out. Everything has worked smoothly and efficiently so far. The experience feels well thought out and any minor questions I’ve had were quickly and kindly resolved.
> 
> Overall, my experience with Ideally has been outstanding. It’s a platform that truly empowers innovation- fast, insightful, and easy to navigate. The combination of powerful tools and genuine human support makes it an essential partner in shaping data-driven innovation strategies and launching products with confidence.

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## Links

- [View on Capterra](https://www.capterra.com.sg/software/1059310/ideally)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10015098/Ideally/> |
| en-AE | <https://www.capterra.ae/software/1059310/ideally> |
| en-AU | <https://www.capterra.com.au/software/1059310/ideally> |
| en-CA | <https://www.capterra.ca/software/1059310/ideally> |
| en-GB | <https://www.capterra.co.uk/software/1059310/ideally> |
| en-IE | <https://www.capterra.ie/software/1059310/ideally> |
| en-IL | <https://www.capterra.co.il/software/1059310/ideally> |
| en-IN | <https://www.capterra.in/software/1059310/ideally> |
| en-NZ | <https://www.capterra.co.nz/software/1059310/ideally> |
| en-SG | <https://www.capterra.com.sg/software/1059310/ideally> |
| en-ZA | <https://www.capterra.co.za/software/1059310/ideally> |

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