---
description: Get detailed information about Primo and how it can help you meet your business needs. Learn more about Primo price, benefits, and disadvantages for businesses in Singapore.
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title: Primo Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Salon Software](/directory/30028/salon/software) > [Primo](/software/1032941/primo)

# Primo

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> Salon management software that helps access statistics, manage subscriptions and reservations, send appointment reminders, and more.
> 
> Verdict: Rated **4.9/5** by 57 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Primo?

Designed for beauty centers, spas, and hairdressers, the cloud-based salon management software helps manage and schedule appointments, send personalized messages, and more.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 57 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Primo
- **Founded**: 2000

## Commercial Context

- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Please contact Primo directly for pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Italy, Spain, Switzerland

## Features

- Appointment Management
- Appointment Scheduling
- Billing & Invoicing
- Calendar Management
- Calendar Sync
- Client Management
- Confirmations/Reminders
- Customer Database
- Customizable Branding
- Email Marketing
- Employee Management
- For Barbershops
- For Salons and Spas
- Gift Card Management
- Inventory Management
- Loyalty Program
- Multi-Location
- Online Booking
- Point of Sale (POS)
- Recurring Appointments
- Reminders
- Reporting/Analytics
- Staff Management
- Website Integration

## Integrations (4 total)

- HubSpot CRM
- HubSpot Marketing Hub
- Wati
- WhatsApp

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Salon Software](https://www.capterra.com.sg/directory/30028/salon/software)

## Related Categories

- [Salon Software](https://www.capterra.com.sg/directory/30028/salon/software)
- [Spa Software](https://www.capterra.com.sg/directory/30782/spa/software)
- [Barbershop Software](https://www.capterra.com.sg/directory/31458/barbershop/software)
- [Massage Therapy Software](https://www.capterra.com.sg/directory/30919/massage-therapy/software)
- [Mobile Device Management Software](https://www.capterra.com.sg/directory/30584/mobile-device-management/software)

## Alternatives

1. [Vagaro](https://www.capterra.com.sg/software/153752/vagaro) — 4.7/5 (3670 reviews)
2. [Mangomint](https://www.capterra.com.sg/software/187593/mangomint) — 4.9/5 (348 reviews)
3. [DaySmart Salon](https://www.capterra.com.sg/software/9167/DaySmart-Salon) — 4.4/5 (411 reviews)
4. [Aura Salonware](https://www.capterra.com.sg/software/181855/salonos) — 4.5/5 (84 reviews)
5. [GlossGenius](https://www.capterra.com.sg/software/174830/glossgenius) — 4.8/5 (349 reviews)

## Reviews

### "Ottimo rapporto qualità prezzo" — 5.0/5

> **Valentina** | *14 February 2024* | Cosmetics | Recommendation rating: 8.0/10
> 
> **Pros**: Facile, intuitivo, veloce, servizio clienti ottimo...cosa chiedere di più??? Lo consiglio a tutti.
> 
> **Cons**: Se proprio vogliamo trovarli un difetto Grafica un po' basica.
> 
> Ottima, venivo da un altro gestionale ed ero molto delusa, ma con primo mi sono ricreduta .

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### "Finalmente serietà" — 5.0/5

> **Doriana** | *29 February 2024* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: Il prezzo è più basso del valore  e la facilità di utilizzo
> 
> **Cons**: Al momento sempre soddisfatta non mi hanno mai deluso
> 
> Erano anni che cercavo qualcosa di semplice funzionale  ed economico  
L ho trovato\!\!\!\!

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### "Semplice e intuitivo" — 5.0/5

> **Mirko** | *1 March 2023* | Individual & Family Services | Recommendation rating: 8.0/10
> 
> **Pros**: Intuitivo in tutte le funzionalità. Servizio clienti ottimo
> 
> **Cons**: Non so se dipenda dal software ma avrei necessità di avere più di 25 caratteri disponibili per lo scontrino fiscale

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### "un gestionale che non può mancare nel suo salone" — 5.0/5

> **Sara** | *8 January 2025* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: semplicità d'uso ed assistenza rapida e precisa
> 
> **Cons**: nulla da segnalare ad oggi il programma fa più di quello che mi occorre
> 
> sono molto soddisfatta il programma è intuitivo e pino di funzionalità che mi aiutano a lavorare meglio ed a fatturare di più

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### "Software PRimo In Cloud ottimo per i centri estetici" — 5.0/5

> **Alessandro** | *24 January 2024* | Cosmetics | Recommendation rating: 9.0/10
> 
> **Pros**: Assistenza, facilità d'uso e possibilità di generare grandi quantità di dati per l'analisi dell'andamento dell'attività
> 
> **Cons**: PRimo Incloud si è trovato in una occasione in down per diversi giorni. Credo si debba creare un sistema che bypassi eventuali problemi di internet. Altro aspetto ci sono davvero una marea di funzioni e aggiornamenti e non riesco sinceramente a stare dietro a tutto e in questo modo la piattaforma non viene sfruttata appieno. Ci vorrebbero più video tutorial, e poi farei fare dal team unn sondaggio per capire dagli imprenditori quali sono i dati indispensabili che vorrebbero tirare fuori dal gestionale dopodiché creare una dashboard che contenga questi elementi
> 
> Nel complesso mi trovo molto bene con la piattaforma e con il team. Il passaggio in cloud ha veramente moltiplicato le potenzialità del software. Rimane un punto di domanda sulla stabilità del software in caso di problemi di internet e poi io vorrei tirare fuori più dati utili per azioni di marketing mirate (messaggistica, implementazione con programmi online etc.)

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## Links

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