---
description: Get detailed information about Pencil and how it can help you meet your business needs. Learn more about Pencil price, benefits, and disadvantages for businesses in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pencil Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/31121/ad-server/software) > [Pencil](/software/1030186/pencil)

# Pencil

Canonical: https://www.capterra.com.sg/software/1030186/pencil

> Cloud-based ad creative platform managing the full workflow from creative brief to published ads across Meta, TikTok, and Google.
> 
> Verdict: Rated **4.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Pencil?

Businesses of all sizes in e-commerce, finance, and consumer goods. Serves marketing teams, advertisers, and creative agencies.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 1 Reviews |
| Ease of Use | 3.0/5 | Based on overall reviews |
| Customer Support | 1.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Pencil

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Singapore

## Features

- Generative AI

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Ad Server Software](https://www.capterra.com.sg/directory/31121/ad-server/software)

## Related Categories

- [Ad Server Software](https://www.capterra.com.sg/directory/31121/ad-server/software)
- [AI Marketing Tools](https://www.capterra.com.sg/directory/34136/ai-marketing-tools/software)
- [AI Image Generator Software](https://www.capterra.com.sg/directory/34375/ai-image-generator/software)
- [AI Content Creation Platforms](https://www.capterra.com.sg/directory/34829/ai-content-generation-platforms/software)

## Alternatives

1. [The Brief](https://www.capterra.com.sg/software/161766/creatopy) — 4.6/5 (285 reviews)
2. [wetracked.io](https://www.capterra.com.sg/software/1074947/wetracked-io) — 5.0/5 (210 reviews)
3. [Ad Orbit](https://www.capterra.com.sg/software/139955/maghub) — 4.6/5 (107 reviews)
4. [Quartile](https://www.capterra.com.sg/software/1014346/quartile) — 4.5/5 (94 reviews)
5. [Taboola](https://www.capterra.com.sg/software/156009/taboola) — 4.5/5 (68 reviews)

## Reviews

### "Pencil : Your perfect companion" — 4.0/5

> **Abhinav** | *20 February 2023* | Broadcast Media | Recommendation rating: 8.0/10
> 
> **Pros**: This is free to use and Open software, available on more over all the major platforms. It help organisations to outline different types of user interfaces for most of the  desktop platforms.
> 
> **Cons**: It is capable of only two dimensional project generation with limited frame by frame animation
> 
> It’s a mid tear software with limited work flow

## Links

- [View on Capterra](https://www.capterra.com.sg/software/1030186/pencil)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/252119/Pencil/> |
| en-AE | <https://www.capterra.ae/software/1030186/pencil> |
| en-AU | <https://www.capterra.com.au/software/1030186/pencil> |
| en-CA | <https://www.capterra.ca/software/1030186/pencil> |
| en-GB | <https://www.capterra.co.uk/software/1030186/pencil> |
| en-IE | <https://www.capterra.ie/software/1030186/pencil> |
| en-IL | <https://www.capterra.co.il/software/1030186/pencil> |
| en-IN | <https://www.capterra.in/software/1030186/pencil> |
| en-NZ | <https://www.capterra.co.nz/software/1030186/pencil> |
| en-SG | <https://www.capterra.com.sg/software/1030186/pencil> |
| en-ZA | <https://www.capterra.co.za/software/1030186/pencil> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra Singapore helps find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.com.sg","url":"https://www.capterra.com.sg/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.com.sg/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Pencil","description":"Pencil is a cloud-based platform that brings the entire ad creation process into one place, from writing a brief to publishing finished ads across major channels. Marketing teams use it to produce static, video, and HTML ads using their own brand assets and guidelines, then publish directly to platforms like Meta, TikTok, and Google.\n\nTeams can generate thousands of ad variations, including translations and audience-specific versions, without adding headcount. Built-in review workflows support feedback, versioning, and brand and legal approvals in one workspace.\n\nPerformance prediction tools score creatives against real campaign data before any budget is spent. A results dashboard tracks ad performance across channels after launch.\n\nPencil suits marketing teams, creative agencies, and enterprise brands of all sizes, particularly those running high-volume ad programs across multiple channels and regions.","url":"https://www.capterra.com.sg/software/1030186/pencil","@id":"https://www.capterra.com.sg/software/1030186/pencil#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":1},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.sg/software/1030186/pencil#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Pencil?","@type":"Question","acceptedAnswer":{"text":"Pencil is a cloud-based platform that brings the entire ad creation process into one place, from writing a brief to publishing finished ads across major channels. Marketing teams use it to produce static, video, and HTML ads using their own brand assets and guidelines, then publish directly to platforms like Meta, TikTok, and Google.Teams can generate thousands of ad variations, including translations and audience-specific versions, without adding headcount. Built-in review workflows support feedback, versioning, and brand and legal approvals in one workspace.Performance prediction tools score creatives against real campaign data before any budget is spent. A results dashboard tracks ad performance across channels after launch.Pencil suits marketing teams, creative agencies, and enterprise brands of all sizes, particularly those running high-volume ad programs across multiple channels and regions.","@type":"Answer"}},{"name":"Who Uses Pencil?","@type":"Question","acceptedAnswer":{"text":"Businesses of all sizes in e-commerce, finance, and consumer goods. Serves marketing teams, advertisers, and creative agencies.","@type":"Answer"}}]},{"@id":"https://www.capterra.com.sg/software/1030186/pencil#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Ad Server Software","position":2,"item":"/directory/31121/ad-server/software","@type":"ListItem"},{"name":"Pencil","position":3,"item":"/software/1030186/pencil","@type":"ListItem"}]}]}
</script>
