---
description: Get detailed information about Aura and how it can help you meet your business needs. Learn more about Aura price, benefits, and disadvantages for businesses in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Aura Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Price Optimisation Software](/directory/10064/pricing-optimization/software) > [Aura](/software/1026340/aura)

# Aura

Canonical: https://www.capterra.com.sg/software/1026340/aura

> A repricing tool helping Amazon sellers increase sales with advanced, easy-to-use strategies.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Aura?

We help Amazon 3rd party sellers optimize their pricing to win the Buy Box and increase sales.

## About the vendor

- **Company**: Vendrive

## Commercial Context

- **Starting Price**: US$97.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: After a 14-day free trial, you can choose a monthly or annual subscription. Our monthly subscription is $97, and the annual is $931.20 (comes out to $77.60 /month).

Each subscription includes all features, 50,000 repricing SKU cap, and fantastic customer support that's never outsourced.
- **Target Audience**: Self Employed, 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Custom Pricing Rules
- Dashboard
- Dynamic Pricing
- Pricing Analytics
- Profitability Analysis

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Price Optimisation Software](https://www.capterra.com.sg/directory/10064/pricing-optimization/software)

## Alternatives

1. [Smartpricing](https://www.capterra.com.sg/software/203834/smartpricing) — 4.6/5 (44 reviews)
2. [PriceShape](https://www.capterra.com.sg/software/211519/priceshape) — 4.7/5 (53 reviews)
3. [Multiply](https://www.capterra.com.sg/software/1011308/multiply) — 4.9/5 (41 reviews)
4. [Amazon Repricer](https://www.capterra.com.sg/software/196867/amazon-repricer) — 4.8/5 (40 reviews)
5. [PriceLabs](https://www.capterra.com.sg/software/158348/pricelabs) — 4.9/5 (245 reviews)

## Links

- [View on Capterra](https://www.capterra.com.sg/software/1026340/aura)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/1026340/aura> |
| de-AT | <https://www.capterra.at/software/1026340/aura> |
| de-CH | <https://www.capterra.ch/software/1026340/aura> |
| en | <https://www.capterra.com/p/247728/Aura/> |
| en-AE | <https://www.capterra.ae/software/1026340/aura> |
| en-AU | <https://www.capterra.com.au/software/1026340/aura> |
| en-CA | <https://www.capterra.ca/software/1026340/aura> |
| en-GB | <https://www.capterra.co.uk/software/1026340/aura> |
| en-IE | <https://www.capterra.ie/software/1026340/aura> |
| en-IL | <https://www.capterra.co.il/software/1026340/aura> |
| en-IN | <https://www.capterra.in/software/1026340/aura> |
| en-NZ | <https://www.capterra.co.nz/software/1026340/aura> |
| en-SG | <https://www.capterra.com.sg/software/1026340/aura> |
| en-ZA | <https://www.capterra.co.za/software/1026340/aura> |
| fr | <https://www.capterra.fr/software/1026340/aura> |
| fr-BE | <https://fr.capterra.be/software/1026340/aura> |
| fr-CA | <https://fr.capterra.ca/software/1026340/aura> |
| fr-LU | <https://www.capterra.lu/software/1026340/aura> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra Singapore helps find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.com.sg","url":"https://www.capterra.com.sg/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.com.sg/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Aura","description":"Aura is a repricing company dedicated to helping sellers increase sales—20-30% average increase—with advanced but easy-to-use repricing strategies. The company stands out because of its dedication to performance, fantastic customer support, advanced features, and education.\n\nIncreased sales start with shifting your time towards more impactful tasks, like sourcing more inventory.\n\nThe Aura team consistently shares knowledge on what works in repricing, making their founders the go-to experts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ab557e40-8d78-4153-9a32-8b62574ed90a.png","url":"https://www.capterra.com.sg/software/1026340/aura","@type":"SoftwareApplication","@id":"https://www.capterra.com.sg/software/1026340/aura#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.sg/#organization"},"offers":{"price":"97","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.com.sg/software/1026340/aura#faqs","mainEntity":[{"name":"What Is Aura?","@type":"Question","acceptedAnswer":{"text":"Aura is a repricing company dedicated to helping sellers increase sales—20-30% average increase—with advanced but easy-to-use repricing strategies. The company stands out because of its dedication to performance, fantastic customer support, advanced features, and education.Increased sales start with shifting your time towards more impactful tasks, like sourcing more inventory.The Aura team consistently shares knowledge on what works in repricing, making their founders the go-to experts.","@type":"Answer"}},{"name":"Who Uses Aura?","@type":"Question","acceptedAnswer":{"text":"We help Amazon 3rd party sellers optimize their pricing to win the Buy Box and increase sales.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Price Optimisation Software","position":2,"item":"/directory/10064/pricing-optimization/software","@type":"ListItem"},{"name":"Aura","position":3,"item":"/software/1026340/aura","@type":"ListItem"}],"@id":"https://www.capterra.com.sg/software/1026340/aura#breadcrumblist"}]}
</script>