---
description: Get detailed information about ActiveCampaign and how it can help you meet your business needs. Learn more about ActiveCampaign price, benefits, and disadvantages for businesses in Singapore.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign)

# ActiveCampaign

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> ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
> 
> Verdict: Rated **4.6/5** by 2562 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses ActiveCampaign?

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 2562 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: ActiveCampaign
- **Founded**: 2003

## Commercial Context

- **Starting Price**: US$15.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is available also available.&#10;Starter: $15/month, paid yearly&#10;Plus: $49/month, paid yearly&#10;Pro: $79/month, paid yearly&#10;Enterprise: $145/month, paid yearly
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
- **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- Activity Dashboard
- Alerts/Notifications
- Appointment Scheduling
- Autoresponders
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Collaboration Tools
- Commenting/Notes
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Data Import/Export
- Email Tracking
- Event Triggered Actions
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Marketing Automation
- Mobile Optimization
- Multi-Channel Marketing
- Opportunity Management
- Performance Metrics
- Pipeline Management
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Segmentation
- Shared Contacts
- Signature Management
- Social Marketing
- Subscriber Management
- Task Management
- Template Management
- Third-Party Integrations
- WYSIWYG Editor
- Workflow Management

... and 19 more features

## Integrations (205 total)

- 123FormBuilder
- 46elks
- AEvent
- APIANT
- Act\!
- Acuity Scheduling
- AdPage
- AdaptiveU
- AddEvent
- Adobe Commerce
- AgencyAnalytics
- Agile CRM
- Aimtell
- Aircall
- Airtable

... and 190 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.capterra.com.sg/directory/6/marketing-automation/software)
- [CRM Software](https://www.capterra.com.sg/directory/2/customer-relationship-management/software)
- [Email Marketing Software](https://www.capterra.com.sg/directory/30013/email-marketing/software)
- [Lead Generation Software](https://www.capterra.com.sg/directory/30963/lead-generation/software)
- [Lead Management Software](https://www.capterra.com.sg/directory/30017/lead-management/software)

## Alternatives

1. [Brevo](https://www.capterra.com.sg/software/132996/brevo) — 4.6/5 (3481 reviews)
2. [Mailchimp](https://www.capterra.com.sg/software/110228/mailchimp) — 4.5/5 (17631 reviews)
3. [MailerLite](https://www.capterra.com.sg/software/136603/mailerlite) — 4.7/5 (2306 reviews)
4. [Constant Contact](https://www.capterra.com.sg/software/31898/constant-contact) — 4.3/5 (2926 reviews)
5. [EmailOctopus](https://www.capterra.com.sg/software/147415/emailoctopus) — 4.8/5 (655 reviews)

## Reviews

### "Automation and Segmentation That’s Easy to Use" — 4.0/5

> **Cynthia** | *18 March 2026* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface.
> 
> **Cons**: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses.
> 
> My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable.

-----

### "Very good in many ways but also incredibly frustrating" — 4.0/5

> **Selena** | *17 September 2025* | Music | Recommendation rating: 6.0/10
> 
> **Pros**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use.&#10;The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions.&#10;The automation builder is very good, has plenty of options and easy to use.
> 
> **Cons**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it.&#10;Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to.
> 
> It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving.

-----

### "A dependable e-mail and CRM remedy." — 5.0/5

> **Eric** | *20 June 2026* | Leisure, Travel & Tourism | Recommendation rating: 9.0/10
> 
> **Pros**: We use activeCampaign to handle all the communication with our clients as well as our internal process and it's been a good addition to our tools. The email automation capabilities can save hours of time, particularly when dealing with bookings, and following up on customer queries from across the globe. The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through client data much easier and more organized.
> 
> **Cons**: There are opportunities for the development of the reporting tools. The analytics are available, but some more detailed metrics can still be a bit cumbersome and may need to be exported to other tools. Also, I have experienced small delays in relation to changes in workflows that have multiple conditions. The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season.
> 
> In a small scale tourism business, we have found ActiveCampaign to be a great tool for managing customer interactions as well as backend tasks. It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements to be made in reporting and performance for more involved workflows, its worth for email and contact mgmt is worth it.

-----

### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5

> **Kathryn** | *20 January 2026* | Professional Training & Coaching | Recommendation rating: 0.0/10
> 
> **Pros**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed.
> 
> **Cons**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable.
> 
> Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees.

-----

### "Easy and Effective Email Marketing" — 4.0/5

> **Dan** | *19 March 2026* | Mental Health Care | Recommendation rating: 6.0/10
> 
> **Pros**: ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise.
> 
> **Cons**: I was on a lower-tier subscription but felt myself constantly wanting to use premium features. As a small business not making enough revenue to justify the upgrade, it was frustrating.

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## Links

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