17 years helping Singaporean businesses
choose better software

Singapore Local product

Ahrefs Reviews

4.7 (571) Write a Review! Singapore Local product

About Ahrefs

Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.

Learn more about Ahrefs

Pros:

Other than that, I would say, they also have almost everything you need out of an SEO software suite. Their user experience is also pretty good.

Cons:

I don't think there is anything missing from the ahrefs tool.

Ahrefs ratings

Average score

Ease of Use
4.4
Customer Service
4.4
Features
4.7
Value for Money
4.2

Likelihood to recommend

8.8/ 10

Ahrefs has an overall rating of <span class="">4.7</span> out 5 stars based on <span class="">571</span> user reviews on Capterra.

Have you used Ahrefs before?

Share your experiences with other software buyers.

Filter reviews (571)

Apurva
Apurva
SEO Executive in India
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

A Good SEO Tool for Audit !

4.0 9 months ago

Comments: Overall the interface is quit easy to use and understand and provide complete analysis.

Pros:

Ahrefs gives me access to information such as backlink strength, thorough traffic analysis, insights into particular pages, and useful advice for doing site audits. I use it's backlink analysis, keyword research and audit tool the most.

Cons:

Ahrefs is a feature-rich SEO tool, but it's relatively expensive compared to other tools and the free version is limited.

Ahrefs Response

9 months ago

Hi Apurva, Thank you for taking the time to leave a review! We're so happy to hear that you're getting so much value out of our toolset. We're also happy to hear that you find the interface intuitive and easy to use. Thanks, Apurva!

Md. Tanvir Bin
IT officer in US
Education Management, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

It has an outstanding capacity to crawl the entire internet and target sites.

5.0 last year

Comments: It provides better recommendations for keywords.
It has basic control over keywords.

Pros:

It is capable of thorough monitoring and comparison of domains. Based on how much organic traffic a website receives, that is. Compared to Alexa rank, it is superior. Based on the quantity of backlinks going to a URL, URL (URL ratings) calculates the potential influence of the URL. In terms of metrics returned, the keyword results page was at first the most plain and straightforward of all the tools I examined. However, Ahrefs has significantly improved its Keyword Explorer tool with a responsive page of interactive data visualizations.

Cons:

Costly for small companies perhaps. Technical SEO and on-page optimization are included in the "Domain Health" tool, which is presently unavailable. Had the experience of having some tool parts return no results.

Ahrefs Response

last year

Hello! Thanks for taking the time to leave a thorough review. We appreciate your feedback. We're glad to hear that you're getting good value from our tools and metrics. If you're having trouble with Site Audit, please do contact [email protected]. We want you to be able to have the full functionality of tools included in your plan. Again, thank you for your thorough and honest feedback and thank you for choosing Ahrefs!

Tony
Marketing Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

not too good, but not extremely terrible

3.0 3 months ago

Comments: not too bad just not what i was expecting to be able to use.

Pros:

i liked the format of the way you can gain access to the information for the sites when you're needing the full stats.

Cons:

the pricing is a little bit convoluted especially when it comes to credit usage. they give you the impression that you can find all you may need but then you have too go up a tier. which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little bit extreme.

Ahrefs Response

2 months ago

Hi Tony, Thanks for taking the time to leave your honest opinion about Ahrefs. While we're saddened to hear that you find the pricing convoluted, we'll pass your feedback on to the rest of the team to see how we can improve this going forward. Thanks for using Ahrefs, and thanks again for sharing your thoughts!

Max
Director Of Growth in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

10 tools in 1. Great value & Highly versatile

5.0 last year

Comments: It's cutting edge, it's affordable, and it offers so many gizmos and gadgets you could never feel like you're extracting more value than it's offering.

Pros:

Ahrefs is a very-near-complete expert SEO tool suite. For the price you pay and the value you get, you have to be fairly bad at SEO to not get an ROI on your investment. I think one of the great struggles with these tools is an intuitive user experience, and despite how clunky their interface might look, I think they have drawn a very nice balance between functionality and useability.

Cons:

Local SEO. In my opinion, it's it's biggest and most relevant weakness. Tools like bright local massively outperform it's local KW reporting (being able to create radius-based map pack KW ranking reports), and tools like SEMrush generally outperform it here. Ahrefs still does not have a way to track map pack rankings, in any capacity. It's a huge capabilities gap in my opinion. One that can make or break a use case for the tool. I also think ScreamingFrog outperforms their crawler by having a centralized user interface and more in-depth features, however, given that the site audit and web crawler feature was not their primary function to begin with, I am very impressed with what they offer.

Ahrefs Response

last year

Hi Max! Thank you so much for taking the time to leave a review. And thank you for the kind words about the balance between functionality and usability on our interface. We hear you loud and clear about our local SEO capabilities. We're working hard behind the scenes to see how we can improve this experience for our users in the future. Thanks again for taking the time to leave a review and for your honesty!

Verified Reviewer
Verified LinkedIn User
Apparel & Fashion, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Helps Make SEO More Manageable

5.0 last year

Pros:

I've tried a few SEO tools and Ahrefs is one of my favorites! The site is pretty easy to understand and there are lots of free tools that help me to understand how to improve my SEO ranking. I'd encourage people to use the free trial to check it out.

Cons:

I don't really find a down side to the plaform. I'm satisfied with how it works.

Ahrefs Response

last year

Hi there, Thanks for taking the time to leave a review! We're thrilled to hear that you're enjoying the platform, and we hope you continue to get value out of our tools in the future. Just to clarify, we don't have a free trial, but we do have a forever-free limited version of Site Explorer and Site Audit with our Ahrefs Webmaster Tools plan. Again, thanks for your feedback, and we're happy to count you among our customer base!

Kirill
Blogger in Germany
Internet, Self Employed
Used the Software for: 1-5 months
Reviewer Source

A thing no AHREFS affiliate will tell you

5.0 2 years ago

Comments: Even if this credit rule is listed on the Pricing page, it is unclear what those credits are consumed for. I could never expect that they melt out with EVERY click... So I got disappointed / this is not what I call customer-friendly. The app is very expensive already, and this credit situation doesn't improve the app's usage. But it brings the company much more money, I understand. Tja, that's capitalism, bro.

Pros:

Of course, we all know it's a fantastic tool that provides many information and tools. I haven't used it for a long time, but I decided to use it because many people on youtube were praising how good it is.

Cons:

Here's what no Youtuber/ahrefs-affiliate will tell you: after you pay, you will realize that EACH LITTLE click you make on the platform consumes a credit, and for 100 EURO per month, you have only 500 of those. Literally. Just 500 credits. I started my keyword research, and schwupps - almost 100 credits gone. EACH STEP you need while looking for keywords/related topics consumes credits.

Ahrefs Response

2 years ago

Hi Kirill, Good to see you back! Indeed, our pricing has changed since last year (March 2022, to be more specific). With the old plans, the main features were available to everyone—regardless of the plan they were on. This meant large agencies paid the same subscription price as a one-person SEO (often a beginner). The best way to differentiate usage was by how many "data requests" each user was pulling. Hence "credits" were born. Credits get consumed when accessing reports and requesting new data from all our core tools, Dashboard, Alerts, and standalone tools (like Batch Analysis). Site Audit and Rank Tracker DO NOT consume credits. However, we are very transparent about them. The monthly subscription, plus the plan additions are all listed on our: - Pricing page - Billing page - In-app welcome message - Visual live counter (in the header, next to your account name) - Limits & usage page under Admin Settings If you want to save on credits while doing kw research, I recommend searching them in bulk. For more info on how credits work, please read our help page article: https://help.ahrefs.com/en/articles/6061658-about-credits-and-export-rows As for the pricing pain point, we're improving our product and our ability to crawl the entire web: https://ahrefs.com/big-data. Hence prices need to follow along to make our business sustainable. To give you a greater understanding of the costs involved, our data center costs in Singapore alone have run over $400M in the past 3 years (https://tech.ahrefs.com/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8). Despite this, we still get that the new system might not be working for everybody (including yourself), hence we apologize for that. Happy to answer any further questions. Andrei

Nathan
Founder in Poland
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Best on the market but not for everyone

5.0 last year

Comments: Really good software but not for everyone, for big companies it's really good but for smaller companies with less budget I don't think it worth it.

Pros:

The most complete software for SEO competitors research and market research.

Cons:

The price was too much, the cheaper plan is more expensive than some premium tier plans on competitors and still lack features.

Ahrefs Response

last year

Thank your for your thoughts, Nathan! Would you mind sharing the competitors that you compared our lowest tier plan, please?

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool for SEOs

5.0 5 months ago

Comments: Overall, it's a great tool. It helps me a lot with my SEO Strategies. It makes my work easy and saves time.

Pros:

It's a great tool for SEO Professionals. It helps you with everything from your own site audit to competitors' research. I personally use it for Site Audits; It gives quality insights on On-page, Off-page, and Technical errors. Rest, it's a great tool for competitors' research, as it checks their backlinks, keyword research, and overall SEO strategies.

Cons:

If they can introduce AI in keyword research like SEMrush, then keyword research will become simple.

Ahrefs Response

4 months ago

Hi there! Thanks for taking the time to leave a review. We're glad to hear that you're getting a lot of value out of our tool. Re: AI, we do have that functionality in Keywords Explorer! :) Not only can you get AI prompted suggestions for keywords, but you can also use it to translate keywords across multiple languages.

Elle
Elle
Company owner in Spain
Verified LinkedIn User
Design, Self Employed
Used the Software for: Free Trial
Reviewer Source

I like some features

5.0 8 months ago

Comments: It's good for those people who want all their tools in one place and I can see why it is the industry leader. For me though, I'm kind of covered with other tools that I use.

Pros:

It seems to cover all the bases within its paid packages

Cons:

I can get most of the reports for free using other tools

Ahrefs Response

8 months ago

Hi Elle, Thanks for taking the time to leave a review and provide honest feedback. We can appreciate that there are other tools on the market that are less expensive than we are, but we hope that our robust, first-in-class data is a differentiator. :)

Brittany
Marketing Assistant in Australia
Real Estate, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Ahrefs, your go to…

5.0 2 months ago

Comments: As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. Keen to see how this tool evolves as AI takes over the workspace, ay.

Pros:

This is my go-to SEO tool, mate! Love the powerful data and insights it provides, it's a beaut.

Cons:

Nah, can't fault it, really. Use this app almost every day!

Ahrefs Response

2 months ago

Hi Brittany, Thank you so much for your kind words about Ahrefs! We're thrilled to hear that you're enjoying it and that you use it almost every day. We definitely have some awesome features coming up that will kick your digital marketing efforts up a notch. Stay tuned! :-)

Christopher
SEO Specialist in UK
Package/Freight Delivery, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

A really comprehensive SEO tool with plenty of features

5.0 2 years ago

Comments: Overall Ahrefs is an excellent tool, it covers all bases and has something for part of an SEO strategy.

Pros:

I love the backlinks insights, it offers the most reliable and up to date statistics for number of links and the measures of quality and trust are really unique to this tool.

Cons:

Its overall very good, the interface does not visually look the best. As such with so many features it can be easy to get lost.

Ahrefs Response

2 years ago

Thank you, Christopher! Since you've mentioned backlinks, be sure to check out our new Outgoing links reports: - Linked Domains 2.0 - Anchors 2.0 - Outgoing Links 2.0 Each of them come with easy-to-follow "how-to" tutorials. Access them in-app or under our Academy: https://ahrefs.com/academy/how-to-use-ahrefs This goes for each report in the app, not just the ones mentioned above. Hope this helps! -Andrei

Rohit
Rohit
SEO Manager in India
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Ahrefs Review

4.0 2 years ago

Comments: Ahrefs is a part of my day to day life. Without this tool its impossible for me to move forward with my SEO strategies.

Pros:

The best features I like about this tool is its keywords rank tracking and backlinks tracking. I get a tons of new backlinks opportunity using Ahrefs. It is best for finding new keywords and backlinks using competitor analysis.

Cons:

Its pricing. This toll is still a lot costlier to afford on monthly basis.

Ahrefs Response

2 years ago

Thank you for your trust in us, Rohit! Be sure to check our latest updates, you might find some new features that can help with your daily SEO tasks: https://ahrefs.com/blog/whats-new-at-ahrefs-jan-2023/

Dmitriy
CEO in Poland
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

No respect to long-term clients and testers

5.0 last year

Comments: As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible.

Pros:

Ahrefs was always a great tool, that I personally recommended to many colleagues and partners in the SEO industry.

Cons:

Their pricing model and customer support is terrible. I was somehow involved into what ahrefs is right now, by providing a lot of feedback/feature requests in the early days of ahrefs (same I did for other now well-known SEO platforms). However, this month they just disabled my current plan that I was using for a long period of time, forcing me to switch to more expensive and less functional package. We never exceeded the usage of credits, but they decided that we need to pay more, and pay more for tools that we never used and never will use.

Ahrefs Response

last year

Hi Dmitry, We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come.

Ruka
Marketing Exec in UK
Financial Services, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

Ahrefs Review from marketing exec at Financial Service

5.0 last year

Comments: Overall I am very satisfied with Ahrefs and I believe it is one of the most useful SEO tools to identify new market opportunities, content opportunities, and check competitors performance.

Pros:

Ahrefs gives a very detailed information that is very easily accessible. We use it often to identify new opportunities within the market as well as check competitors performance. Their SERP features allows us to look into the SERP without manually checking them and their position history chart allows us to look into the position movement over the past 2 years.

Cons:

The least favorite part on Ahrefs is that you cannot select a certain set of keywords and get reports on it (at least not with the plan we use). We would need to manually go in and look up each keyword to figure out the performance on those keywords whereas some competitors allows us to register keywords and get automated reporting on its movement.

Ahrefs Response

last year

Hi Ruka! Thanks for taking the time to leave your thoughts on our toolset. We're happy to hear you're getting a lot of value out of your subscription! For keyword reporting, have you made use of our Rank Tracker feature? It sounds like it might be what you're looking for. If it isn't, please reach out to [email protected] to let us know what it is you had in mind. Thanks again, Ruka!

Arnaud
Co-Founder in France
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

The best SEO tool in terms of data insights

5.0 last year

Comments: Overall, Ahrefs is arguably the best SEO software out there for keyword research and competitor analysis as well as backlinks tracking. However, its credits limits could be better and can be a blocker for power users.

Pros:

I believe that the force of Ahrefs resides in the accuracy of their data, especially related to backlinks over competitors. That's probably my favorite part of the software.

Cons:

I don't like their limits very much. For a SEO software, it's quite costly and the limits in the base plan is very low. They should re-structure pricing around other limits than keywords search or change how credits are deducted because it's a very bad designed system that is unfair when you just refresh your page for example.

Ahrefs Response

last year

Hi Arnaud, Thank you for taking the time to leave your thoughts and feedback! We're proud of our backlink database, and we're thrilled to hear that you're a fan, too! The credit system has been a bit of an adjustment for some of our users, so that is fair criticism. We've restructured how credits are counted (no credits for sorting, for example), and we're in the process of making additional changes that should make things better for our users. Again, thank you for taking the time to write out a thoughtful review, and thank you for choosing Ahrefs!

Saria
Owner in St Lucia
Online Media, Self Employed
Used the Software for: 2+ years
Reviewer Source

Excellent research tool

5.0 last year

Pros:

It is easy to use. And I get lots of keyword ideas for my blog posts. Definitely great for keyword research.

Cons:

I would say it's a little bit pricey. That's the only negative thing I can say for now.

Ahrefs Response

last year

Hi Saria, Thanks so much for taking the time to leave a review! We're so happy that you're getting good use out of our tools. There are a ton of use cases for finding great keywords, and if you haven't already, you can join our private community for access to basic and advanced keywords research workshops. Thanks again for your feedback, and thanks for being an Ahrefs customer!

Andrew
Senior Web Developer & SEO Specialist in US
Defense & Space, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

One of the Top Tools for SEO Performance

5.0 last year

Comments: Overall have had a pleasant experience with Ahrefs and will continue to use it long term for our SEO efforts.

Pros:

The abundance of information, tools at your disposable which gives you a clear path to put plans into action.

Cons:

UI/UX of the site could be improved a bit but overall still fine.

Ahrefs Response

last year

Hi Andrew, Thanks for taking the time to leave a review of Ahrefs! We're glad to hear you're getting a lot of value out of our platform. If you'd like to expand on what you think could be improved from a UX/UI perspective, please don't hesitate to contact [email protected]. Thanks again!

Ambar
Ambar
SEO Team Lead in India
Verified LinkedIn User
Outsourcing/Offshoring, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Best SEO Tool Ever!

5.0 2 years ago

Comments: Mind-blowing experience from Ahref! Highly Recommended!

Pros:

- Backlink Report- SEO Audits- Keyword Research- Topic research- competition analysis

Cons:

There is no negative feedback or any downside to this awesome SEO Tool. Highly Recommended!

Ahrefs Response

2 years ago

Thank you for your vote of confidence, Ambar! :) We've just recently launched a one-of-a-kind SEO tool: Web Explorer. With it: - You can literally search across 500 billion pages, domains, and links indexed by Yep.com (our search engine) - Including pages by the anchor and URLs of their backlinks and outlinks This tool is available for Advanced and Enterprise plans. Be sure to check it out! And if you have questions or feature suggestions, let us know in the support chat :)

Ryan
Digital Marketing Manager in UK
Defense & Space, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Amazing for SEO

5.0 last year

Pros:

Brilliant insights, really easy to use. Really liked the free tools as a way to onboard to the platform before making the decision to purchase.Keyword difficulty is a great resource for SEO.

Cons:

Can be difficult to make the most out of for the price.

Ahrefs Response

last year

Wow, Ryan, props for getting used to the free tools first! Could you let me know what's makes it difficult to make the most out of the platform? Each report comes with an in-app "how-to-use-Ahrefs" guide. You can access them all here: https://ahrefs.com/academy/how-to-use-ahrefs You could also get value from our community (https://community.ahrefs.com/home), where we also host beginner webinars twice/month. Would this help? Andrei

Kathy
SEO Associate Account Director in UK
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

All-in-one tool for Digital Marketers

4.0 2 years ago

Pros:

The software comprises of many great tools that are almost necessary for all digital marketers. You can perform keyword research, check link profile, get content ideas and many more in the same platform. And the interface is simple but easy to use.

Cons:

There are updates but very few and to be frank, most feel like a minor tweak. The keywords explorer isn't always working and could be great to see more features like keyword categorisation by intent.

Ahrefs Response

2 years ago

Hello Kathy! Happy to know we're helping you out with so many things :) About our updates, we mostly launch between 10-15 important updates/month (the minor ones aren't mentioned). Then announce them on our YouTube channel, product blog, and social media channels. Keyword clustering by parent topic is something similar to what you're looking for and can be viewed as a treemap chart. Read more about the update on our blog: https://ahrefs.com/blog/whats-new-at-ahrefs-feb-2023/ As for the Keywords Explorer issue, please write us at [email protected] whenever you encounter it. Might be a temporary glitch.

Ivan
Internet Marketer in Ukraine
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Grate SEO tool

5.0 10 months ago

Pros:

Actual backlinking data base, intuitive UI/UX

Cons:

API limits very low, Not cheap services

Ahrefs Response

10 months ago

Hi Ivan, Thanks for taking the time to leave a review. We're happy to hear that you find our platform intuitive and that you're getting good use out of our backlink data. We hope to count you among our customers for years to come!

Arlen
Director of Program Engagement in US
Computer Software, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Ahrefs: worth the learning curve

5.0 last year

Pros:

Drilling down for useable information is absolutely possible. It's great to have the ability to receive data that will focus and target our needs.

Cons:

The learning curve is a bit steep. You almost have to know what answer (data) you want to know that the results will be useful. The depth of Ahrefs is fantastic until you don't know of what it's fully capable, so you might miss some data or precise results.

Ahrefs Response

12 months ago

Hi Arlen, Thanks for taking the time to leave a review! We're thrilled t hear that you're getting a lot of value out of your Ahrefs account! And thank you for your feedback about the learning curve. If you haven't had a chance, check out our actionable use cases webinars or our academy, which can help you get started on your journey!

Carlos Orlando
Carlos Orlando
TSU in US
Verified LinkedIn User
Computer Hardware, Self Employed
Used the Software for: Free Trial
Reviewer Source

The ultimate tool to boost my SEO strategy

4.0 2 years ago

Comments: Since I started using the tool, I have been impressed by the quantity and quality of data it offers. It has given me valuable information on keywords, links, competitors and the overall performance of my website. I have always received quick and helpful responses to my queries, which is invaluable when working with tools of this type.

Pros:

What I loved was the quantity and quality of data it offers. As an SEO professional, having accurate and complete information about keywords, links, competitors, and performance is critical.

Cons:

The truth seemed a little high the price. Although I understand that the quality and quantity of data that the tool offers justifies its cost, it may be a bit high for those with tighter budgets. However, I find the investment worthwhile as the return on investment is significant when used correctly.

Ahrefs Response

2 years ago

Appreciate your thoughts, Carlos! Curious, what was your go-to report/tool? Looking to see if I can make some suggestions of newly released features that might help even more with your daily work. Andrei

Hrayr
Digital Marketer in Armenia
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

SEO tool which is very important

5.0 2 years ago

Comments: I use Ahrefs for my projects,

Pros:

Their batch analysis and keyword research section, which shows the top 10 SERP queries, greatly assist me in managing my time. The tool is easy to use and requires no technical knowledge, and can be used by agencies and individuals.

Cons:

There is no ability to search keyword by region

Ahrefs Response

2 years ago

Hrayr, thank you a bunch for your review! You can only research keywords at a country level indeed. If you want to track their rankings over time, you can do that via the Rank Tracker at a country, state, city, and ZIP code level.

Eilon
SEO manaer in Israel
Gambling & Casinos, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool, help me a lot with my seo daily tasks

5.0 2 years ago

Comments: great experience! use it every day.

Pros:

my favourite feature is the keyword research. Very useful and easy to use.

Cons:

the design is pretty old. i think they can improve it.