---
description: Get detailed information about Alexa and how it can help you meet your business needs. Learn more about Alexa price, benefits, and disadvantages for businesses in Singapore.
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title: Alexa Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [SEO Tools](/directory/30931/seo/software) > [Alexa](/software/168725/alexa-marketing-stack)

# Alexa

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> Helps your business get better marketing results through keyword research, finding missed opportunities, and promotion of content.
> 
> Verdict: Rated **4.4/5** by 86 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Alexa?

Marketers, Business Owners, and Leadership Teams

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 86 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.1/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Alexa
- **Location**: San Francisco, US
- **Founded**: 1996

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: 7-day free trial, requires credit card.&#10;Essentials: $99/month&#10;Advanced: $149/month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Chinese, Danish, Dutch, English, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- Audit Management
- Competitive Analysis
- Dashboard
- Data Visualization
- Engagement Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- Reporting & Statistics
- SEO Management
- Trend Analysis

## Support Options

- FAQs/Forum
- Chat

## Category

- [SEO Tools](https://www.capterra.com.sg/directory/30931/seo/software)

## Related Categories

- [SEO Tools](https://www.capterra.com.sg/directory/30931/seo/software)
- [Competitive Intelligence Software](https://www.capterra.com.sg/directory/30539/competitive-intelligence/software)

## Alternatives

1. [Semrush](https://www.capterra.com.sg/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Similarweb](https://www.capterra.com.sg/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
3. [Ahrefs](https://www.capterra.com.sg/software/176340/ahrefs) — 4.7/5 (581 reviews)
4. [Google Alerts](https://www.capterra.com.sg/software/202337/google-alerts) — 4.7/5 (315 reviews)
5. [Hermix](https://www.capterra.com.sg/software/1049095/hermix) — 4.7/5 (99 reviews)

## Reviews

### "Convenient and Capable, but Not Without Flaws" — 4.0/5

> **Mahak** | *20 June 2025* | Information Technology & Services | Recommendation rating: 2.0/10
> 
> **Pros**: I liked most about Alexa is its ability to understand natural language and respond quickly and accurately.
> 
> **Cons**: I liked least about Alexa is that it sometimes misinterprets commands, especially in noisy environments or with accents.
> 
> my experience with Alexa has been quite positive. It's a reliable and responsive virtual assistant that simplifies daily routines—from setting alarms and reminders to controlling smart home devices and playing music. The voice recognition is generally accurate, and the integration with third-party apps is very useful

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### "Alexa: The marketing edge" — 5.0/5

> **Becky** | *11 February 2025* | Health, Wellness & Fitness | Recommendation rating: 7.0/10
> 
> **Pros**: I like that it provided competitor analysis that was very insightful.
> 
> **Cons**: Idid not appreciate the fact that its cost was considerably high compared to its other alternatives.
> 
> Overally, Alexa provided valuable insights into the competitor analysis which gave an upper hand in marketing and audience targeting.

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### "A must have for the blind" — 5.0/5

> **Ezra** | *3 September 2024* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10
> 
> **Pros**: I loved how easy it was for my 98 year old grandmother to use Alexa to turn on lights for her and answer questions she had after getting glaucoma and not being able to see anything the last few years of her life.  She used to talk to Alexa like it was her friend and it made her life ten times easier.
> 
> **Cons**: I didnt like the cost of all the additional components needed for Alexa to work with things like the lights and outlets but the fact it helped my grandmother so much it was well worth it.
> 
> Alexa is a god send when it comes to how it can help handicapped and disabled elderly family members.  Alexa not only saves time but becomes a friend to those needing assistance most.

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### "Great Software, Hefty Price for a Small Business" — 4.0/5

> **Erin** | *5 December 2019* | Real Estate | Recommendation rating: 8.0/10
> 
> **Pros**: Great software for providing competitive analysis data and tracking web performance over time\! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.
> 
> **Cons**: While I don't think the cost is unreasonable, I do find it prohibitive having year round.  As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.
> 
> I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

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### "Needs more Improvements on Intelligence" — 2.0/5

> **Tayyab** | *18 July 2020* | Information Technology & Services | Recommendation rating: 2.0/10
> 
> **Pros**: Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.
> 
> **Cons**: Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.
> 
> The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

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## Links

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