--- description: Get detailed information about Branch Metrics and how it can help you meet your business needs. Learn more about Branch Metrics price, benefits, and disadvantages for businesses in Singapore. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Branch Metrics Pricing, Cost & Reviews - Capterra Singapore 2026 --- Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [Branch Metrics](/software/167545/branch) # Branch Metrics Canonical: https://www.capterra.com.sg/software/167545/branch Page: 1 / 2\ Next: [Next page](https://www.capterra.com.sg/software/167545/branch?page=2) > Branch is a cross-platform attribution and linking platform used by the 40,000 of world's top mobile brands. > > Verdict: Rated **4.1/5** by 22 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Branch Metrics? Branch is the \#1 attribution solution in Shopping, Travel, Business, Medical, News, Lifestyle, Food \& Drink and is used by more than 50% of the top 200 apps outside gaming. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 22 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Branch Metrics - **Founded**: 2014 ## Commercial Context - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Launch Plan: Free up to 10,000 monthly active users. Startup Plan: $59/month for up to 50,000 monthly active users. Enterprise Plan: Contact Branch Metrics for custom pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, English, Korean - **Available Countries**: China, Germany, India, United Kingdom, United States ## Features - A/B Testing - Behavior Tracking - Campaign Analytics - Campaign Management - Click Tracking - Cohort Analysis - Conversion Tracking - Customizable Templates - Dashboard - Data Visualization - Keyword Tracking - ROI Tracking - Reporting/Analytics - Search/Filter - Website Analytics ## Integrations (11 total) - Amplitude - Google Analytics 360 - Mailgun - Mailjet - Meta for Business - Mixpanel - Sailthru - Salesforce Marketing Cloud - Salesforce Sales Cloud - SendGrid - Twitter/X ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Mobile Analytics Software](https://www.capterra.com.sg/directory/30936/mobile-analytics/software) ## Related Categories - [Mobile Analytics Software](https://www.capterra.com.sg/directory/30936/mobile-analytics/software) - [Marketing Analytics Software](https://www.capterra.com.sg/directory/31018/marketing-analytics/software) - [Marketing Attribution Software](https://www.capterra.com.sg/directory/31081/marketing-attribution/software) - [Mobile Marketing Software](https://www.capterra.com.sg/directory/31308/mobile-marketing/software) - [Click Fraud Software](https://www.capterra.com.sg/directory/31327/click-fraud/software) ## Alternatives 1. [AppsFlyer](https://www.capterra.com.sg/software/156811/appsflyer) — 4.5/5 (138 reviews) 2. [Microsoft Power BI](https://www.capterra.com.sg/software/176586/power-bi) — 4.6/5 (1870 reviews) 3. [Databox](https://www.capterra.com.sg/software/154024/databox) — 4.6/5 (204 reviews) 4. [Amplitude](https://www.capterra.com.sg/software/158741/amplitude) — 4.6/5 (67 reviews) 5. [CleverTap](https://www.capterra.com.sg/software/155737/clevertap) — 4.4/5 (59 reviews) ## Reviews ### "One of the best Mobile measurement partners on the market." — 4.0/5 > **Juan Manuel** | *3 September 2024* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Branch can track and attribute the origin of installs and conversions across different channels (web, mobile, email, social networks, etc.). The connection with advertising partners is very simple and intuitive. > > **Cons**: Technical support for users on the free plan or lower levels may be limited. Initial setup may require considerable technical knowledge. ----- ### "Branch is a must for superior mobile marketing and attribution" — 5.0/5 > **Lucien** | *15 May 2024* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: The most powerful thing for us with Branch is the attribution for our mobile marketing for a consumer app. Reporting and analytics is excellent and a tool we've relied on for many years to understand our traffic sources, the ROI of those sources and where we can optimise. > > **Cons**: Branch has a feature limitation around changing links once they've been created which prompted us to include Rebrandly as an alternative. We couldn't change the link to redirect from an in-app experience to a web experience which was a big limitation for our business. > > We've used branch for over 6 years as a crucial attribution tool to ensure we are on top of our mobile marketing funnel. ----- ### "Hands-down the best all-around mobile attribution / deep linking platform" — 5.0/5 > **Sam** | *2 May 2019* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10 > > **Pros**: Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us. Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app. Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply. > > **Cons**: Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc. To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc). > > We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses. ----- ### "Pricing Past 200k MAU is Terrible" — 1.0/5 > **Verified Reviewer** | *27 October 2022* | Computer Software | Recommendation rating: 0.0/10 > > **Pros**: Deferred deep links were easy enough to implement and work decently. Branch is facing uphill battle with Apple's App Privacy initiative and value is going down. > > **Cons**: Very dependent on grabbing advertising identifiers, so if you don't want to prompt users for permission to track, this solution may not be one you want to integrate. They have ways to disable that usage, but it's clear they put their tooling more on the idea you'll let them track from within your app.Pricing though is the largest con. While the pricing when your app is small is maintainable, once you get past 200k MAU, their pricing sharply increases even when your usage of their system does not. They claim this is because they're adding value that drives your app's growth. Personal experience has shown we got little growth from them yet they demand a king's ransom once you're in "big fish" territory and they're determining how many users your app has due to you embedding their SDK in your binary and charging you more due to that.If you're going to add this in your system, have a plan for how you'll rip it out if your usage isn't worthwhile as their pricing will jump up as you gain more app users regardless if you stop using their link creation. > > Was useful as a deferred deep link product under original pricing under 200k MAU. Not sustainable when prices jump up to 10x - 20x as you grow your app. ----- ### "Excellent MMP for small enterprises, perfect for app attribution and deep linking." — 4.0/5 > **Chandana** | *17 March 2023* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Branch has a simple and non-complex user interface, and their recently updated UX is even better.Features are self-explanatory and no learning curve is needed to get started with the platform.Great too for app attribution, campaign, cohort, and segment analysis. The creation and analysis of deeplinks is also supported.We have integrated all our social media accounts and ad accounts with Branch and the process of sending postbacks to and fro is also simple.Overall satisfaction with Branch, I would say. > > **Cons**: Few features are lacking like uninstall tracking and cost data in INR, apart from that no issues as such. > > Branch has helped us elevate our marketing strategies, as it helps in accurate conversion tracking and shows a clear picture of ROI driven by each channel and their respective campaigns. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.com.sg/software/167545/branch?page=2) ## Links - [View on Capterra](https://www.capterra.com.sg/software/167545/branch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ko | | ----- ## Structured Data