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About Layar SDK
Mobile AR development solution that allows you to use all types of augmented reality content (vision and location-based).
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Easy, Cheap, Fun - Yet unstable
Comments: Creating uniqe experiences on a budget.
Pros:
Easy to use and develop. Concept has a wide array of applications. This is cheap as long as you have a designer that knows what they are doing.
Cons:
Limited buttons and animations. This product is unstable and may crash on older smartphones. I would reccommend for experimenting with a unique tool. However I would NOT rely on this when the stakes are high.
I used Layar in one campaign to my company. I wanted a Simple and quick solution Layar was the best.
Pros:
It´s a simple software to use even people with few IT knowledge can use it. The maisn funcionality it´s just drag an drop the buttons on the page or logo that you want to publish and give them the properties. The best its that you can test it before you publish. You can even customize the in app branding. The format pay as you go its excellent for simple campaigns
Cons:
The main con it´s that even if you buy the pro option for one year page you dont have access to the premium features