AppsFlyer

AppsFlyer Reviews

by AppsFlyer

Exclusive software for marketing analytics

Reviewed on 24/08/2019
Abdur R.
Mananger
Apparel & Fashion, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: When can work on our audience that is gathered through it easily

Pros: Appsflyer is one if the best when it cames to analyis the marketing you have done beacuse it is very simple to get going with it and also it is very trure and accurate to gather the data from the different platforma

Cons: The appsflyer is very good but I think it is a bit expensive when it is compared with other softwares

A great mobile attribution platform

Reviewed on 23/07/2018
Adir R.
Co-Founder & CEO
Used the Software for: 2+ years
Reviewer Source 
4/5
Overall
3/5
Ease of Use
4/5
Features & Functionality
5/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

Cons: A few issues -
1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics)
2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)

A great attribution analytics with minor flaws

Reviewed on 10/07/2018
Verified Reviewer
Co-Founder and COO
Used the Software for: 2+ years
Reviewer Source 
4/5
Overall
4/5
Ease of Use
3/5
Features & Functionality
5/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Pros: Very easy to implement.
Acurate data collection from advertising sources.
Great one link options that actually let you adjust and change everything you need.

Cons: Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues.
Can't download organic traffic reports at all which is a big flaw.

Useful third party measurement partner

Reviewed on 27/11/2019
Allen M.
Performance Analyst
Marketing & Advertising, 5,001-10,000 Employees
Used the Software for: 1-5 months
Reviewer Source 
4/5
Overall
4/5
Ease of Use
4/5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: AppsFlyer is a helpful system that aggregates digital advertising campaign results into one single dashboard.

Pros: Valuable to use this mobile measurement partner as a comparison between first & third party data tracking software.

Cons: Between platforms, we notice significant discrepancies between first/third party. Also the user interface is a little clunky.

Started measure and track my app campaigns quickly

Reviewed on 01/03/2018
Verified Reviewer
Gerente de Operações
13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
3/5
Overall
4/5
Ease of Use
4/5
Features & Functionality
2/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

Cons: If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Pricing Model extremely opaque

Reviewed on 01/02/2020
Alfonso C.
Games
Computer Software, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source 
3/5
Overall
2/5
Ease of Use
3/5
Features & Functionality
2/5
Customer Support
2/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Very opaque and cannot do anything by yourself easily.

Pros: You cannot get the pricing model for this software

Cons: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.

Indispensable tool for our analytics needs

Reviewed on 13/03/2018
Verified Reviewer
General Manager Amo2 HR
Computer Games, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
5/5
Ease of Use
4/5
Features & Functionality
4/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc.

Pros: I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format.

Cons: Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable.

Media channel analysis

Reviewed on 28/07/2019
Junde W.
Analyst
Marketing & Advertising, 10,001+ Employees
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
4/5
Ease of Use
4/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Integrate with alot of DSPs or vendors.
Able to perform alot of analysis with the data available

Cons: Alot of understanding needed when on boarding this software

Helped track our conversion

Reviewed on 30/08/2018
Verified Reviewer
Consultant
Online Media, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
4/5
Ease of Use
4/5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: We used appsflyer quite a while as tracking tool. It become a cost-efficient way to understand where exactly our traffic was coming from

Cons: For small startups still in development, the price of 5 cents per lead identified was expensive. Once understood the main sources of conversion, we opted to stop to use the product for price-related reasons

Great service and amazing product

Reviewed on 03/11/2018
Eliran H.
CEO
Marketing & Advertising, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source 
5/5
Overall
5/5
Ease of Use
5/5
Features & Functionality
5/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: very good, wish they had better customer service.

Pros: that i can view sources of all conversion / downloads in our applications
way better then firebase.

Cons: need better explanation about implementing SDK and using API.

Good app to track your download campaigns

Reviewed on 16/03/2019
Verified Reviewer
OpenAir Manager
Computer Software, 1,001-5,000 Employees
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
3/5
Ease of Use
4/5
Features & Functionality
3/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Heavily used for our mobile download campaigns - I can recommend this software as the-one to go to for this but hope support will be improved soon.

Pros: Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads. You can adjust the string provided to implement your own tracking if you possess such software.

Cons: Really bad customer support and not 100% integrate with 3rd party. The setup and integration are not extremely intuitive and might need some extra work.

Good app to track your campaigns

Reviewed on 22/02/2018
Verified Reviewer
Project Manager
51-200 Employees
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
5/5
Ease of Use
4/5
Features & Functionality
3/5
Customer Support
5/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: One of the best apps to track your mobile traffic and downloads we could find online. Tracks clicks/downloads.

Cons: A little hard to integrate and the information for the downloads is not absolutely full. Some downloads are considered from a campaign, other now. Not the best customer service so far...

A good tool to track your app performances

Reviewed on 30/09/2018
Giovanni M.
Marketing Consultant
Online Media, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source 
4/5
Overall
4/5
Ease of Use
4/5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: AppsFlyer helped to understand the exact source of our downloads from multiple acquisition source for an affordable price

Cons: The set up process is not immediate. The tracking for the campaigns is not always perfect in terms of attribution (still, a lot more reliable than without using their system)

Helped us a lot in user acquisition optimization

Reviewed on 18/01/2018
Verified Reviewer
CEO
Entertainment, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
5/5
Ease of Use
4/5
Features & Functionality
Customer Support
Value for Money

Pros: One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way

Cons: A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals

Best analytical app out there

Reviewed on 23/08/2019
Yonatan S.
marketing
Gambling & Casinos, Self Employed
Used the Software for: 6-12 months
Reviewer Source 
4/5
Overall
3/5
Ease of Use
4/5
Features & Functionality
4/5
Customer Support
4/5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: The best option in the market

Pros: Create and track Events, Custom events, value, roi and many more,
You can decide and have full control and data on your users.

Cons: The occasional bug requires technical deep knowledge