Reviewed on 24/08/2019
Exclusive software for marketing analytics
Comments: When can work on our audience that is gathered through it easily
Pros: Appsflyer is one if the best when it cames to analyis the marketing you have done beacuse it is very simple to get going with it and also it is very trure and accurate to gather the data from the different platforma
Cons: The appsflyer is very good but I think it is a bit expensive when it is compared with other softwares
Reviewed on 23/07/2018
A great mobile attribution platform
Pros: First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.
A few issues -
1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics)
2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)
Reviewed on 10/07/2018
A great attribution analytics with minor flaws
Comments: Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.
Very easy to implement.
Acurate data collection from advertising sources.
Great one link options that actually let you adjust and change everything you need.
Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues.
Can't download organic traffic reports at all which is a big flaw.
Reviewed on 27/11/2019
Useful third party measurement partner
Comments: AppsFlyer is a helpful system that aggregates digital advertising campaign results into one single dashboard.
Pros: Valuable to use this mobile measurement partner as a comparison between first & third party data tracking software.
Cons: Between platforms, we notice significant discrepancies between first/third party. Also the user interface is a little clunky.
Reviewed on 01/03/2018
Started measure and track my app campaigns quickly
Pros: Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.
Cons: If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).
Reviewed on 01/02/2020
Pricing Model extremely opaque
Comments: Very opaque and cannot do anything by yourself easily.
Pros: You cannot get the pricing model for this software
Cons: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.
Reviewed on 13/03/2018
Indispensable tool for our analytics needs
Comments: It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc.
Pros: I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format.
Cons: Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable.
Reviewed on 28/07/2019
Media channel analysis
Integrate with alot of DSPs or vendors.
Able to perform alot of analysis with the data available
Cons: Alot of understanding needed when on boarding this software
Reviewed on 30/08/2018
Helped track our conversion
Pros: We used appsflyer quite a while as tracking tool. It become a cost-efficient way to understand where exactly our traffic was coming from
Cons: For small startups still in development, the price of 5 cents per lead identified was expensive. Once understood the main sources of conversion, we opted to stop to use the product for price-related reasons
Reviewed on 03/11/2018
Great service and amazing product
Comments: very good, wish they had better customer service.
that i can view sources of all conversion / downloads in our applications
way better then firebase.
Cons: need better explanation about implementing SDK and using API.
Reviewed on 16/03/2019
Good app to track your download campaigns
Comments: Heavily used for our mobile download campaigns - I can recommend this software as the-one to go to for this but hope support will be improved soon.
Pros: Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads. You can adjust the string provided to implement your own tracking if you possess such software.
Cons: Really bad customer support and not 100% integrate with 3rd party. The setup and integration are not extremely intuitive and might need some extra work.
Reviewed on 22/02/2018
Good app to track your campaigns
Pros: One of the best apps to track your mobile traffic and downloads we could find online. Tracks clicks/downloads.
Cons: A little hard to integrate and the information for the downloads is not absolutely full. Some downloads are considered from a campaign, other now. Not the best customer service so far...
Reviewed on 30/09/2018
A good tool to track your app performances
Pros: AppsFlyer helped to understand the exact source of our downloads from multiple acquisition source for an affordable price
Cons: The set up process is not immediate. The tracking for the campaigns is not always perfect in terms of attribution (still, a lot more reliable than without using their system)
Reviewed on 18/01/2018
Helped us a lot in user acquisition optimization
Pros: One of the best tool to identify the source of your downloads. Helped us to optimize marketing in a very effective way
Cons: A bit expensive; however you can cut costs using it only when launching different campaigns or at regular intervals
Reviewed on 23/08/2019
Best analytical app out there
Comments: The best option in the market
Create and track Events, Custom events, value, roi and many more,
You can decide and have full control and data on your users.
Cons: The occasional bug requires technical deep knowledge