---
description: Get detailed information about Taboola and how it can help you meet your business needs. Learn more about Taboola price, benefits, and disadvantages for businesses in Singapore.
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title: Taboola Pricing, Cost & Reviews - Capterra Singapore 2026
---

Breadcrumb: [Home](/) > [Content Marketing Software](/directory/30796/content-marketing/software) > [Taboola](/software/156009/taboola)

# Taboola

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> Cloud-based native advertising and discovery solution designed to drive traffic, monetize content, and increase audience engagement.
> 
> Verdict: Rated **4.5/5** by 68 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Taboola?

Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 68 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Taboola

## Commercial Context

- **Pricing Details**: Contact Taboola for detailed pricing information or a quote.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, Chinese, English, European Portuguese, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, Thai, Traditional Chinese
- **Available Countries**: American Samoa, Andorra, Argentina, Australia, Austria, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic and 64 more

## Features

- A/B Testing
- Advertising Management
- Audience Targeting
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Conversion Tracking
- Customizable Templates
- Keyword Research Tools
- Keyword Tracking
- Lead Generation
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Personalization
- ROI Tracking
- Reporting & Statistics

## Integrations (3 total)

- HubSpot CRM
- Stitch
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Content Marketing Software](https://www.capterra.com.sg/directory/30796/content-marketing/software)

## Related Categories

- [Content Marketing Software](https://www.capterra.com.sg/directory/30796/content-marketing/software)
- [Campaign Management Software](https://www.capterra.com.sg/directory/30012/campaign-management/software)
- [Affiliate Software](https://www.capterra.com.sg/directory/30836/affiliate/software)
- [Ad Server Software](https://www.capterra.com.sg/directory/31121/ad-server/software)
- [Display Advertising Software](https://www.capterra.com.sg/directory/32335/display-advertising/software)

## Alternatives

1. [Teamwork.com](https://www.capterra.com.sg/software/120390/teamwork-projects) — 4.5/5 (933 reviews)
2. [Similarweb](https://www.capterra.com.sg/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
3. [Adalysis](https://www.capterra.com.sg/software/173311/adalysis) — 4.6/5 (117 reviews)
4. [Wrike](https://www.capterra.com.sg/software/76113/wrike) — 4.4/5 (2887 reviews)
5. [BannerFlow](https://www.capterra.com.sg/software/161073/bannerflow) — 4.5/5 (16 reviews)

## Reviews

### "Traffic + Revenue = happy publisher" — 5.0/5

> **Corina** | *6 March 2026* | Media Production | Recommendation rating: 10.0/10
> 
> **Pros**: Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters.
> 
> **Cons**: There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now.

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### "Great First Native Experience" — 5.0/5

> **Verified Reviewer** | *2 March 2026* | Consumer Services | Recommendation rating: 8.0/10
> 
> **Pros**: Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences.
> 
> **Cons**: Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative
> 
> So far great results\! We have been able to expand beyond Prospecting while maintaining great CPA numbers.

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### "They will scam you out to a lot of money." — 1.0/5

> **Scott** | *9 June 2025* | Retail | Recommendation rating: 0.0/10
> 
> **Pros**: The platform is user friendly and customer service is relatively easy to reach. But This does not make up for the issues.
> 
> **Cons**: Its a scam site. They have a know issue where they add, intentionally or unintentionally, locations to your campaign. This leads to huge financial loss. They state the customer added it but after reading so many reviews this is clearly a known issue on their end.
> 
> Taboola is a scammy platform. They have a known issue with unauthorized countries being added to ad campaigns, yet they continue to blame customers instead of taking responsibility. I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan. I hadn't made any edits to my campaign, and I have no reason to target those regions. When I contacted support, they accused me of adding them myself. After digging into reviews, I found this has happened to many others. Taboola refuses to acknowledge the flaw and always shifts the blame. I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time.

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### "A strategic partner for efficient audience & montetisation growth" — 5.0/5

> **Àlex** | *18 June 2025* | Newspapers | Recommendation rating: 9.0/10
> 
> **Pros**: Taboola has been a strategic partner in helping us boost both user engagement and monetization. Their tools and products are easy to implement, and the platform allows us to deliver highly relevant recommendations that enrich our users' content discovery experience.
> 
> **Cons**: To date, we have not identified any major drawbacks. The platform has consistently aligned with our performance and editorial goals, and the support team has always been responsive and efficient.
> 
> Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new solutions that improved both user engagement and business performance. Taboola plays a key role in helping us deliver relevant and valuable content experiences, and their team consistently brings strategic insights that make a difference.

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### "Taboola is a game changer compared to other display products\!" — 5.0/5

> **Eleni** | *10 September 2024* | Accounting | Recommendation rating: 9.0/10
> 
> **Pros**: Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement \&amp; also the guaranteed CPC’s or CPCV’s are GAME CHANGING\! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola\!
> 
> **Cons**: Whilst the platform is amazing \&amp; the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent\!
> 
> Excellent\! Loving our new team \&amp; \[sensitive content hidden\] always steps in when we need it.

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## Links

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